jibs library - social media keynote 2011

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Soc ia l Media Welcome

The Social Web&

Frank Verstraeten

Tuesday 29 November 2011

1Tuesday, December 6, 11


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ProgramFrank Verstraeten

Why , How & Whatthe Social Media Buzz

the Social Webthe Librarian & the

Social Web

Frank Verstraeten




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Why, How & What

Why

Frank Verstraeten


How What



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Socia l Media Buzz

Everything Social Media

Buzz and Hype

Integral Part of CorporateStrategy

Examples?

Frank Verstraeten




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Examples



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Examples

Universities?



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The Soc ia l Web

Frank VerstraetenTuesday 29 November 2011

source: Forrester Research. 2007 - 2011



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The 5 Eras

1) Era of Social Relationships:

People connect to others and share

2) Era of Social Functionality:

Social networks become like operating system

3) Era of Social Colonization:Every experience can now be social

4) Era of Social Context:

Personalized and accurate content

5) Era of Social Commerce:

Communities define future products and services





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The 5 Eras





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1s t Era - Soc ia l Re la t ionsh ips

fully entered and maturedwebsites are static brochures

pushing contentusers search for content





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2nd Era - Soc ia l Func t iona l i ty



almost fully entered and getting marture3rd party involvement (apps)

structure and strengthening ties/connectionswebsites remain separate entities



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3rd Era - Soc ia l Colon iza t ion

Social Online Identitieslog-in with Facebook - Facebook ConnectLike and Comment - Facebook Social Plugin

Current Era of innovation

static website gets social inuence





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4rd Era - Soc ia l Contex t

inuence of peers and friendspeople get inuenced by online opinions

websites start to become social identitiescreate bridges with social spheres





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5th Era - Soc ia l Commerce

The line between social networks and websites blursBrands build presence on relevant social communities

BUT! MoreoverCo-creative experience drive brands

innovation and development comes from the communitiesBrand advocates and Hubs within Networks are a drivingforce for brands





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The Librarian& Social Media

which bottle of magic elixir will you pop?




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Trends& Developments

Reasons to use Social Media 4 1. Communication - sophisticatedcommunication exists on SNS (FB) and tools (Whats App), e-

mail is dead.2. Respond to Feedback - be honest be a

person be real. Listen rst and than act.

3. Advertise - the services of the Library trough anew form of media

4. Understand users better - knowwhat the people want, Co-create the next best thing and letthings work for you as well!




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Communication1 Sophisticated ConnectionsFacebook Open Graph



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Respond to Feedback 2 Praise & help, BUT! be honest



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Advertise3 - The new ideas you (or thecommunity) have come up with.- Advertise the Librarysmilestones/advancements.

- Build a personal brandimage



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Trends& Developments4 Why do people need the Library?How do they use it?

What is it they do at theLibrary?

Who are the advocates of theLibrary?

Understand Users Better



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PlanningSocial Media4 1. Question Everything2. Device a plan

3. Budget & ROI!

4. Control

Simple and Effective Steps



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Thank you for your Time!




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the hard fact: on

Source: theunderstatement.com, by Michael DeGusta 3 October 2011



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Google+ vs. Facebook



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Google+ vs. Facebook



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Thank you for your Time!

jibs library - social media keynote 2011

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