jetstar activation proposal 1205
TRANSCRIPT
JETSTAR ACTIVATIONProposed by Gia Hoa Advertising
AGENDA1. Brief Recap2. Decor Activation Area3. Activities to link Jetstar
Brief RecapDecor Activation AreaActivites to link Jetstar
A. Objective - Celebrate 7th year of JPA in VIetNam - Communicate with the target audiences the message – Low fare, high
care
B. Target Audiences- Single & Young Couples- Families- Young Business Men
C. Working Time One day – 23/05/2015
D. LocationSC Vivocity ( Deal by Detsu )
E. Scope Activation Area8 x 15 m
F. Budget :200 mil VND
To delivery Jetstar’s message – High Care, Low Fare, we make target audiences to understand by 2 impression points :
- Decor Activation Area
- Game Activities to link Jetstar
Decor Activation AreaBrief Recap
Activites to link Jetstar
Event Booth of space is inspired by sharp shapes with stylized walls as star of Jetstar
Idea Decoration
LAYOUT DESIGN
na
Game 1
Game 2
Game 3
Mainstage
Game 4
Decoration Area of 7th
Jetstar Aniversary
Welcome Gate
15 m
8 m
Low fare of Activation Area
High Care of Activation Area
Layout Design
A giant 7 number will be arranged from 700 Jetsta airplane models in between space to make impression for 7th Jetstar
Anniversary
Anniversary
Idea to decor 7th Jetstar Anniversary
Idea to decor Welcome Gate
Activities to link Jetstar
Brief RecapDecor Activation Area
Game 1
CHỌN GIÁ VÉ
RẼ NHẤT
Giá vé bay rẻ nhất từ HCM
Hà Nội là bao nhiêu ?
2,4tr 1,8 tr???
Theo bạn, giá vé rẻ nhất từ Hồ Chí Minh đến sân bay Nội Bay – Hà Nội
là bao nhiêu ?
Tôi đoán giá vè là
1,5tr
1,2tr
Objective : Highlight price beat guarantee
How to play :- Audiences will apply database of airfares
to compare them together. - Through those information, audiences
have to guest the lowest Jetstar fare on the same route for a comparable time in 30s
Reach Game : 5 people /time
Gift : A key chain for game winner
Guest the lowest fare
Game 2 Lucky Friday Frenzy
VÉ BAY GIÁ CỰC RẺ
CÙNG FRIDAY FRENZY
Register RegisterRegister
Objective : Highlight Friday Fare Frenzy
How to play :Audiences will login in virtual Friday Fare Frenzy and register to grab a low fare on sale in the shortest time by computer keyboard to be covered letters.
Reach Game : 3 people /time
Gift :A badge for game winner
Game 3 The Champion to arrange luggages Objective : Highlight high care through role-playing game
How to play : - Audiences will have to role in a flight
attendant and help to arrange luguages in airplane cabin.
- They have to find out anyway for arranging and finishing challenge with 10 lugguages ( From small to big ) in 45s.
Reach Game : 1 people /time
Gift : A Jetstar package for game winner
Objective : Highlight high care through role-playing game
How to play : - Audiences will have to role in a flight
attendant to serve drinks in aircraft cabin.- To finish challenge, player will cross a zigzag
balance beam with a drinks tray in 1 minutes.( Keep balance to drinks tray which is not
overflowed in moving time )
Reach Game : 1 people /time
Gift : A Jetstar hat for game winner
Game 4 The Champion to ballance on air
Players will have a chance to receive a zero domestic fare when they join in and win all games by luckydraw
JETSTAR CHAMPIONSHIP
THANKS FOR YOUR ATTENTION