jet airways(iilm,gurgaon)

8/14/2019 Jet Airways(IILM,Gurgaon)

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I n d i a ' sf i n e s t

i n t e r n a t i o na l a i r l i n e

when the sky is thelimit to grow.......PRESENTED BY:

Group No.5

PRESENTED TO:

Ms. Tanuja Kaushik& Section-I

GROUP MEMBERS:

Janak Deora

Jasmeet Kaur

Jnana Ranjan Pati

Jyotika Singh

Kamal Singh Chauhan

Kapil Bajaj


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About Jet Airways :vJet Airways (India) Private Limited isIndia's leading private airline.vIt boasts a market share of about 42%.vJet operates a relatively young fleet ofBoeing 737-400 jets and ATR72 turboprops.

vIt carries about seven million passengersa year.vIts reputation for punctuality andoutstanding service attracts a large numberof business professionals.

INTRODUCTION


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Welcome to Jet Airways Limited

Based in Mumbai, India.

It operates domestically and internationally.

Over 400 daily flights to 45 destinations across the country and

6 overseas.

Its main base is Chhatrapati Shivaji International Airport,

Mumbai, with hubs

Indira Gandhi International Airport, Delhi,

Anna International Airport, Chennai,

Netaji Subhash Chandra Bose International Airport, Kolkata,

Bangalore International Airport and

Brussels Airport.

Jet Airways is currently Indias largest Domestic Carrier.

It is the second largest International Carrier in the Country

waga ,Welcome to Jet


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Few facts about thefounder

Naresh Goyal (60), the founder Chairman of Jet Airways.

Father- a jewellery dealer

Mothers uncle- ran cinema theatres & had an

agency with Lebanese International Airline

Joined as a cashier at Uncles Delhi based agency,

Continental Travels

Sales agent for Lebanese International Airline

Appointed as Public Relations Manager of Iraqi Airways in

1969

Regional Manager for Royal Jordanian Airlines(1971-1974)

Worked with the Indian offices of Middle Eastern Airline


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ContinuedContinuedContinuedContinued

With Rs.40,000 from his mother,he floated his

own Jetair Private Ltd-provided sales &marketing representation to different Airlines

In 1975, appointed as the Regional Manager ofPhillipine Airline

Met wife Anita for 1st time in 1979 when shejoined the marketing department of Jetair


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Facts & FiguresFacts & FiguresFacts & FiguresFacts & Figures

Carried 7,30,000 passengers in its 1st year of

operation.In 2005, with 55 aircraft, carried 10 million

people & generated revenues of US $1.4billion.

The Sunday Times (London) ranked NareshGoyal as the 6th richest Asian living in Britain in2006 with wealth at 780 million pounds.

Role Models-Dhirubhai Ambani, Lord

Marshall(former Chairman of British Airways &J.Y. Pillay(former Chairman of SingaporeAirlines)


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SERVICES PROVIDEDSERVICES PROVIDEDSERVICES PROVIDEDSERVICES PROVIDED

Telephone check-in facilities

Priority baggage serviceHigh frequency services on major routes

Same-day return flights on major routes at convenienttimings

Point to point connectionsProviding flight information on cellular phones of customers

Customer loyalty programme

E-ticketing

Business class section on almost all flights

Airport lounges for business class passengers at mostairports


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UTILIZING AIRCRAFT EFFICIENTLYUTILIZING AIRCRAFT EFFICIENTLYUTILIZING AIRCRAFT EFFICIENTLYUTILIZING AIRCRAFT

EFFICIENTLY

BUSINESS STRATEGY: to maintain high dailyaircraft utilization

ADVANTAGES:-

Enhance the efficiency of its operations

Generate more revenue from its aircraft by

reducing turnaround time at airportsMAJOR CONCERN: Expansion of business & frequent

flights on existing routes

In 2004, Jet Airways operated an average of 9.46 & 9.84

hours per day


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PRICING & REVENUEMANAGEMENT




SEVERAL FARE OPTION:

Economy & club premier fares

Discounted fares for senior citizens & defencepersonnel

Advance passenger excursion, or APEX fares.

One fare scheme

Night saver fares

US dollar fares & visit India fares for overseastravellers

Check fares-No requirement for advance booking

Apart from carriage of cargo, which consist of courier, postalmail, & commercial cargo, it derivesrevenue primarily frompassengers on its aircraft

St t i t


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Strategies to manageCapacity and Demand

The company has come up with 'check fares' to sell spare capacity to low-budget travelers. These

tickets are priced slightly higher than those being offered by Air Deccan. Jet's yield

management system (YMS) allocates the low-fare seats according to the demand in a sector. Itis a flexible system that ensures maximum utilization of capacity.

It's using an automated rostering system to increase the utilization of pilots. As the system

improves, it could actually cut down on the number of pilots and lower the cost of operation.

Planning and Scheduling Systems


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SERVICE QUALITYSERVICE QUALITYSERVICE QUALITYSERVICE QUALITY

TAGLINE- The joy of flying

ISO 9001 Certification

Provided on demand audio & videoentertainment for 1st time in domestic sector

Served sumptuous & delicious meals on everyflight

Developed systems to track various aspects ofits services

Launched a new programme- SeamlessCustomer Care


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AWARDS & RECOGNITIONAWARDS & RECOGNITIONAWARDS & RECOGNITIONAWARDS & RECOGNITION

Citibank Diners Club Blue Moon Award for Service Excellence in1995.

H&FS Best Domestic Airline of the year Award for excellence inHospitality for the years 1996, 1998, & 2001

Air Transport World Market Development Award for the year2000

Financial Express Business Traveler Award(Domestic AirlineCategory) for Business Class, Economy Class, & BestService(Airport & In-flight) in 2003 & 2004

Best Domestic Airline of Asia by the Asian readers of TravelTrade Gazette for the years 2003 & 2004

The Business-world award for the most respected company inthe travel & hospitality sector in 2003

Ranked as one of the ten most respected companies in India byBusiness-world magazine in 2004


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FeedbacksFeedbacksFeedbacksFeedbacks

Rated good or excellent for overall

services by approx. 95% of itspassengers.

Rating for its flight services andefficiency were 97% and 95%respect..


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CURRENT SCENARIOCURRENT SCENARIOCURRENT SCENARIOCURRENT SCENARIO

Launch of aggressive new low-cost carriers such as AirDeccan, SpiceJet, Indigo, GoAir, etc has made Jet

Airways fall in market share from 46% to 35%

Acquisition of Air Sahara by Jet Airways on 13 April 2007for 14.5 billion-40% less than the 22 billion original deal

in January 2006

Takeover propelled Jet Airways as the largest privateairline in the country having a fleet size in excess of 80

aircraft & around 42% of the market share


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SOLUTIONS TO THE CASESOLUTIONS TO THE CASESOLUTIONS TO THE CASESOLUTIONS TO THE CASE

The market share of Jet Airways is falling due tointense competition. Should Jet continue its

focus upon business customers under thecurrent competitive scenario?

No, Jet Airways should not continue its focus upon

the business customers under competitivescenario. Rather in this recession period, theyshould position the newly acquired carrier inbetween a low-fare and full-service airline. Theyshould also concentrate on low-cost carrier,because their competitors are adopting this policy.


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ContinuedContinuedContinuedContinued

The service tracker instrument devised by Jet Airwaysfor tracking its service quality is a better instrument

than the SERVQUAL instrument. Do you agree withthis statement? If yes, why?

Yes, the service tracker instrument devised by JetAirways for tracking its service quality is a betterinstrument than the SERVQUAL instrument as it analyses

every problems of its services & endeavours to promptlyrespond to any customer complaint. Jet airways hasdeveloped system to track various aspects of itsservices. Various parameters are there to evaluate theservices. Passengers are asked to evaluate services on afour point scale.


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Cont..Cont..Cont..Cont..

The current yield management systems used by JetAirways can be improvised further by prompt

communication with potential customers and ensuringfull occupancy in all flights. What is your opinion?

Yield management involves the use of historical data andstatistical forecasting models in order to gain knowledgeabout its market and maximize the airlines operating

revenues. Yes, this can be improved by prompt communication with

potential customers, as they are in a better position tojudge the services and performance of the Jet airways.This will help Jet airways to respond quickly to the marketchange and forecasting of future.


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THANK YOU

jet airways(iilm,gurgaon)

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