jessica sheridan unit 13

Level 3 Cambridge

Introductory Diploma in Media

Unit 13: Planning and Pitching a Print based Media

Product Jess Sheridan - 1222St. Andrew’s Catholic

School – 64135

The purpose of ‘We Love Pop’ is to ‘inform and educate’ (Katz) the audience on Pop music and celebrities. The magazine contains different articles on music artists and interviews. The magazine coers pop artists such as Rihanna and Justin Bieber. The magazine also gives fashion tips highlighted through the verbal code “Bright's For Your Beachbag”.

PURPOSE AND MEANING

PURPOSE AND MEANINGWe Love Pop is a new monthly music magazine which launched in September 2011. Each issue contains 68 pages and its target audience is teenage girls aged between 13-16 years old.

The masthead looks bold, bright and quirky as it is slanted and the black and pink which stands out. Black normally has quite negative connotations, however here it could simply be used to make the masthead literally “pop” out the page to a pass along audience. The colour pink in the heart is aesthetically pleasing and connotes that it’s a girls magazine.

Cover lines including features on fashion, beauty and also about boys. There are supplementary images used which are crucial for this age group as they are attracted to an image led magazine.The verbal code slogan “Don’t bore us. Get to the Chorus” from one of the cover lines connotes to the target audience to be exciting and have a lot of energy, as well as how the readers stereotypically have very little patience.

We Love Pop is published by Egmont UK and has circulation figures of around 115,000. The typical content of a We Love Pop issue are articles on artists/bands, interviews, features on film, fashion, technology, and beauty and advertisements from companies also aiming at the teen audience such as Universal Music, Boohoo and So Fragrances.

PURPOSE AND MEANING

Price £2.99 – This reveals that the magazine is affordable for teenagers because they get a little bit of pocket money and then can buy the magazine.

There are similarly males on the cover for the young girls who find these boys attractive and appealing both in their musical talents and appearance. Features on fashion, film, technology and beauty link to the young female audience also especially when at this age girls are discovering who they are.

The font, like on cover is basic and simple as the music and other features can do the talking. Similarly their is an informal feel with the way the editors note looks written almost like an autograph which can link with how magazines have close relationships with their audience. There is quite a busy layout

which is still smart and can reflect perhaps how this issue is packed full of amazing things to benefit the target audience.

PURPOSE AND MEANINGThe masthead looks bold, bright and quirky as it is slanted and the pink and yellow are strong colours that stand out.

The cover lines are smart and goes in well with the magazine. They are clear to read and the ones that are highlighted such as “X RATED” and “INSIDE” really stand out for the audience.

The Main Head line shows clearly its about Rihanna and shows she is the star appeal, Richard dyer. Also the Main Image is Rihanna which more girls/boys will be interested in because she is a pop star and a singer!

This magazine establishes more than just music on the front cover and throughout the magazine because it also has gossip in and items which celebs wear so the girls/boys would want to look more like there favourite celeb and learn more about them.

This magazine also the puff promotion says it’s a new magazine which will want the target audience to buy it more for the latest gossip.

PUBLISHER

Egmont UK Ltd is a top UK children’s publisher, including two children’s book and one magazine division: Egmont Press, which publishes Fiction, and Picture Books; Egmont Publishing, which publishes Classic and Contemporary Characters, Learning and Colour & Activity lists - Egmont Magazines, which prints a variety of top value market- leading children’s magazines. In 1998, 11 titles sold 2,441,163 copies a month Slogan – The slogan is “Don’t bore us, Get to the chorus” which connotes the magazine isn't going to be boring as they are stating they do not want you to bore them. Furthermore, the slogan is quite demanding highlighting the information will be top quality. Moreover, the word ‘chorus’ connotes this is a music magazine as you associate a ‘chorus’ with a song.

http://www.welovepopmag.co.uk/terms

http://www.welovepopmag.co.uk/terms

MAGAZINE ONE

‘We Love Pop’ is edited by Malcolm Mackenzie, the former music editor of Broadcast International’s invalid free newspaper thelondonpaper, and will launch with a print run of 200,000.“We think popular” is the slogan for Bauer, because it highlights that the target audience are confident. The connotations are that they also refer themselves to being ‘popular’ and that connotes authority. The advertising campaign will contain point-of-sale activity with retailers such as Tesco, Asda, Co-op, Sainsbury’s, Morrison's and WH Smith Travel, advertising on London buses and digital activity on Stardoll, Sugarscape and Vevo.com.

The digital campaign was invented by digital activity Hello World and the outdoor ads were formed and bought in house.

• The magazine is owned by ABC • Distributed in both shops and online • Leading competitors include: Bliss, Top Of The Pops and

Sugar • The Brand identity of the magazine is a bright bold colours

with a happy vibe directed at female teens.

Source:http://www.welovepopmag.co.uk/

http://www.welovepopmag.co.uk/

‘We Love Pop’ is a monthly music magazine which launched in September 2011.

It costs £3.99 - As the years went on the magazine got more expensive. The first magazine was £1 then it went to £2.99

It was launched by publishing group Egmont. This magazine was launched by Egmont five years after the teen magazine Smash Hits closed. The first issue sold 119,000 copies. This is very impressive, and reflects the success of the magazine. Also, this magazine is one of the magazines that have done well in times when magazine sales are going down.

Social class mostly likely the ABC2 demographic (this is based upon parental income and demographic) as young girls at this age will likely have pocket money to spend.

FREQUENCY




‘We Love Pop ’ is the magazine I have chosen for my first magazine and i ts genre is pop as you can tel l by the name.

Genre - Furthermore you can tel l the genre is pop because of the colours on the magazine. The bright pink connotes the magazine wil l primari ly aimed for the female gender. Also the bright pink heart appeals to a younger demographic . Also the fact the magazine has used art ists such as ‘Litt le Mix’ and ‘One Direction’ highl ight the magazine’s genre is pop because they produce ‘pop ’ music and are common in the pop genre especial ly appeal ing to young females.

The first issue of the magazine is out on Wednesday (20 July) with a cover price of £1 and its launch wi l l be supported by a marketing campaign, including point of sale, outdoor media and digital .

The magazine wil l target a core audience of 13-16 year olds . With in-depth interviews with pop stars, behind-the-scenes exclusives, photos and a "high-end cover gift“ designed to appeal to a savvy teen audience.

GENRE

http://www.welovepopmag.co.uk/http://www.mediaweek.co.uk/article/1089979/love-pop-teen-mag-posts-strong-first-edition-sales



http://www.mediaweek.co.uk/article/1089979/love-pop-teen-mag-posts-strong-first-edition-sales

The pink colour connotes the stereotypical audience will be female. The pink heart brand identity suggests girls remember it by having a heart as the logo. The bright yellow colours on the magazine connote to stand out and make the puff promotion eye catching. ‘We Love Pop’ magazine has a very busy front cover unlike some other magazines such as Q magazine.

COLOUR SCHEME & HOUSE STYLE

In this magazine i t has interviews with people and how they got famous from the beginning. This magazine also has games inside the magazine on some pages, to keep the younger generation interested in the magazine. Also has gossip about the celebrit ies and what they do for they're hobbies, so we know more about them. This magazine also broadcasts clothes sites for the target readership of teenagers who want to be looking l ike their favourite celebrity.

CONTENT

CONTENTS ANALYSIS The masthead looks bold, bright and quirky as it is slanted and the black and pink are strong colours that stand out.

Black normally has quite negative connotations however here it could simply be used to make the masthead literally “pop”.

Similarly the neon pink has connotations of happiness and energy which sparks from the colours used to make it (red and white). This could be a representation of the young teen audience.

Pink also has connotations of heat which could link to how the young female audience find the cover male “hot”.

Subheading and sub-lines – The subheading is the name of the story and the sub-lines are underneath and it is short sentence about the story.

There is a direct eye contact which pierces through to the reader and create a real intimate feel as its like the celebs are looking at the reader.Images - The small images anchor the stories that are on the contents page.

PRODUCTION PROCESS

On the next slide is the Production Process of the steps you have to take when making a magazine. I did email Bauer to see if they could give me an exact Production Plan however they did not get back to me therefore I found a valid one off the internet.

http://hosbeg.com/the-magazine-production-process/


Set a date for the magazine to be published. Manage a schedule for the magazine so there won’t be

any mistakes for the magazine to be published. Sub editing is to check all the spelling and format to

make sure it is suitable to be published and to make a lot of copies. Also it is to keep their reputation good quality.

The page layout is to check on the format of the pages to see if everything is spaced out enough for people to read.

Proof reading is re- reading everything to check spelling mistakes and printing it out as one hard copy and seeing what it will look like. Therefore you can correct anything then print all the pages off.

Publication and distribution- At this stage everything has been proof read it can be printed and sent off to stores and been made to sell to the public.

http://hosbeg.com/the-magazine-production-process /

PRODUCTION PROCESS



PROOF OF DISTRIBUTION EMAIL

Leatherhead

I sent this email to the Bauer Media because then I know how they process their magazines in the industry.

PROOF OF DISTRIBUTION EMAIL

I have forwarded my last message I sent to Bauer advertising company as I didn’t get a response. So therefore I sent another email to find out the production process so that I knew how to produce my magazine like there's as they are my inspiration.

FORMAT AND STYLE The main image of both of these magazines is a current, well known female artist, which is iconic because anyone who is interested in this genre of music will know who they are. In this case they literally represent the music.

The colour schemes for both of these magazines are pinks and purples, linking back with the target audience of females.

Front cover Freebees - Attract a reader to buy the magazine as stereotypical teen favourite goodies are advertised.

House style- Bright primary colours create a pop vibe which stand out against each other as they are opposed.

Crowed layout expresses how much interesting things the magazine includes. Bold basic fonts are easy to read and eye-catching.

The style of the magazine is quite busy compared to other magazines.The magazine is published in A4 format.

FORMAT AND STYLE The non-verbal code of the main image of the first contents page I have picked is of male pop star Olly Murs, he is an iconic image because again for this genre of music magazine, people will know who he is.

Pop music Masthead analysis Uneven framing Medium angle shot makes the female audience feel like they’re right in front of a famous attractive celebrity.

Medium close up shot shows a very short distance between the celebrity and the audience. There is selective focus within the frame which gives the audience a choice of what to buy, view or enjoy.

Puff promotion - provides a small amount of interesting information about a certain article therefore persuades the reader to buy the magazine and read it.

Barcode, price and issue date-informs the customer of vital information.

DOUBLE PAGE SPREAD ANALYSISMain image- The main image is a motivated image of Meghan Trainor. The pop artist is looking glamorous posing.

Pull Quotes - Pull quotes interest the reader as they are quoted by Meghan Trainer and supports what is said in the article.

Format - The format of the double page spread consists of a large main image of the artist features and text in columns on the right hand side of the empty space of the picture.

Fancy font established by loads of colours to highlight it, house style colours are continued. Often inclusive language used again to involve the reader in the text.

Stand First – It briefly summarizes what the page is about in a humorous way.

Star appeal (Richard Dyer) – Megan Trainor is a pop singer who appeals to a male audience as she is attractive and also a female audience because she produces good music and is pretty and fashionable.

The target audience is directed at females aged 13-16 years old (Hartley). This age range would stereotypically like music artists such as One direction, Cher Lloyd, Tulisa from N-Dubz and Rihanna as their type of music (R&B/Pop) appeal to a younger audience.Considering the price of the magazine is £2.99 this is a great price for the target audience as it is very affordable for this age group.

TARGET AUDIENCE

http://www.welovepopmag.co.uk/search/Rihanna




TARGET AUDIENCE

According to Hartley We love pop would appeal to 13-15 year olds, female and male because he looked at gender and age.

Also According to socio- economics needs graph the audience would fit in to the categories of D and E because the age is 13-16 year olds therefore they wont have that much income and so they will be highlighted as students and unemployed.

According to Katz the target audience would fit into the category ‘Diversion’. As they are able to escape from everyday life stresses by reading magazine that will ‘inform and educate them.’ They are learning new songs and new artists who come out in the magazine.

Maslow – According to Maslow the audience would be put in the category of “Social climbers”, “survivors” and “Explorers”. The audience are ‘social climbers’ as they like the though of status and having nice things, therefore they will like reading about celebrities who have this status and ‘star appeal’ (Richard Dyer). They would be survivors as they like the thought of knowing the magazine will be released monthly with new information about the music industry. Lastly, they would be explorers as they are driven by social change so reading this magazine they will be updated with new information.http://www.mediaweek.co.uk/article/1080493/egmont-launches-new-teen-magazine-we-love-pop

http://www.mediaweek.co.uk/article/1080493/egmont-launches-new-teen-magazine-we-love-pop



There are a lot of females similar and just older ages used other cover which can support that the audience is female as the music stars are there to be admired and used for

aspiration from the young girls. There are similarly males on the cover for Young girls who find these boys attractive and appealing both in their musical talents and appearance. Features on fashion and film, technology and beauty link to the young female audience also especially when at this age girls discover who they are!

TARGET AUDIENCE

MAGAZINE TWO

The purpose of ‘Q’ magazine is to ‘inform and educate’ (Katz) the reader on all different types of genres of music, this is named as eclectic. Inside the magazine there are various articles of music artists and interviews. ‘Q’s strapline is “Discover Great Music”. The word ‘discover’ connotes the audience are going to be loaded with different information and will learn something new. The word ‘great’ highlights Q is not an average magazine but a great one.

PURPOSE AND MEANING

PURPOSE AND MEANINGMagazine is just the letter Q, it is in upper case font which stands out and also the white colouring of the font is layered upon a prime red and this helps it stand out too.

The headline Artic Monkeys is in upper case and contrasts against the simple background, also some of the other musicians are behind the lead singer.

The colours used are typical of general rock magazines, with red, black and white being the main palette. However, blue is also used in places to provide a contrast with the red, and perhaps to give the magazine a possible ‘British’ feel.

The masthead is barefaced but very simplistic. The font of the masthead is very simple and unique but shows effectiveness. The colours used are white and red which contrast against each other. The red is very eye-catching and will catch the readers’ eyes easily. The fact that the magazine is called’ Q’ shows simplistic and maturity which suggests that there is a older target audience. Barcode: The barcode states what issue the magazine and gives the website and price of the magazine.

Cover lines: The cover lines are down the sides of the magazine and state what will be inside the magazine to give the reader an insight beforehand.

Founders Mark Ellen and David Hepworth were dismayed by the music press of the time, which they felt was ignoring a generation of older music buyers who were buying CDs, then still a new technology.

Q was first published by the EMAP media group in October 1986, setting itself apart from much of the other music press with monthly production and higher standards of photography and printing.

The magazine was sub-titled "The modern guide to music and more".

Originally it was to be called Cue, but the name was changed so that it wouldn't be mistaken for a snooker magazine.

HISTORY OF Q MAGAZINE

http://www.qthemusic.com

http://www.qthemusic.com/

Bauer Media Group is a European-based media company, headquartered in Hamburg, Germany that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. The portfolio includes print shops, postal, distribution and marketing services. Bauer Media Group has a workforce of approximately 11,000 employees in 70 countries.

“We think popular” is the slogan for Bauer, because it highlights that the target audience are confident. The connotations are that they also refer themselves to being ‘popular’ and that connotes authority.

Bauer also publishes magazines such as KERRANG! Which is also another successful magazine.

PUBLISHER

RETAIL OUTLETS

http://www.mysupermarket.co.uk/asda-compare-prices/Newsagent/Q_Magazine.html

These are the shops that sell Q magazine, The shops that sell Q are; Tesco, Sainsbury’s and Morrison's. ASDA has sold out of copies of Q magazine.




Date of publication – The first thing to do is to set up a date of publication.

Managing the schedule – This is a real ly important step that you should not take for granted when it comes to the production of a magazine.

Editorial and budgetary decision – The next step that is taken during the production process of a magazine is the editorial decision.

Content Acquisition – The most important step because without content we can’t have the magazine in the first place. Content therefore is the main piece.

Sub-editing – This focuses on one major thing, which is qual ity control. • Page Layout – In big publications, there is a special team responsible for page layouts cal led the layout staff.

Proofreading – Once the above stage has been completed, the next stage is the proofreading.

File emailed to printer – After the proofreading stage, the desktop publishing file of the entire magazine is sent to the printer whose job wil l be to print the magazine.

Distribution – The printing company, having finished with the printing of the magazines, wil l package them neatly and send them to a warehouse.

PRODUCTION PROCESS




GENRE

Q magazine does not really have a genre of music as it has a wide range of genres meaning it is eclectic. Its main interest is new releases and upcoming artists they also base on interviews. There target audience is round 16 plus. Q has been published monthly since 1986 by Bauer Media Group. Q magazine from 1986 Q magazine from 2009.

Source: https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=&url=http%3A%2F%2Fwww.isubscribe.co.uk%2Fnews%2Fentertainment-magazines-8%2Farctic-monkeys-talk-about-their-new-album-with-q-3541%2F&bvm=bv.103388427,d.d2s&psig=AFQjCNFiSkgBq8MCbWA0OSc7e0Y36SuqnA&ust=1443194326638520

In the magazine it holds a range of different artistes and interviews with people. Also it has facts about how people started off with there music and became famous.

It also has information and facts about the Q magazine awards and how to vote for it and win tickets.

The magazine also has biography’s of famous people and interesting information about them and what they’ve done to get themselves where they are now.

CONTENT

CONTENTS PAGE ANALYSIS Heading- which highlights what type of page it is to the reader, it’s the contents page so it will have all the page numbers and say what every page will be.

This page also says when songs are released e.g. monthly.

Image – Main image reveals that Adele is in the magazine and might have a interview about her or one of her songs has been released.

Columns – The columns make the page and the writing look neat and organised and also makes it clear to read what is going on.

Date – The date is on this page to tell everyone how new the songs that have come out and if there's an interview how dated that is, so everyone is kept up to date. There is a review at the bottom and it lists new albums, music videos, how to buy, live music & where? And also music books. They have put this there so no one has any questions and doesn't’t need to search anything up on Google because its all in the magazine.

Subheading and sub lines – the subheading is the bold writing and underneath is the sub line which is a short sentence summarising the story.

The target audience wil l be for young adults aged 16-35+ because they’re more young singers in the magazine and young people are mostly interested in singers/bands their age. Also the target audience is people who are into music and love reading about it and l istening to it.

According to Hartley my magazine would appeal to 16-35 year olds, female and male because he looked at gender and age. Also according to socio- economics needs graph the audience would fit in to the categories of C1, C2, D and E because the age is 16-35 year olds therefore they wont have that much income and so they wil l be highlighted as students and unemployed. According to Katz the target audience would fit into the category ‘Diversion’. As they are able to escape from everyday l i fe stresses by reading magazine that wil l ‘ inform and educate them.’Maslow – “Social cl imbers” and “survivors” – According to Maslow they l ike expensive things the target audience would fit into the category social cl imbers and they wil l l ike the celebrit ies and ‘star appeal’ (Richard Dyer) inside the magazine . The survivors want to know and l ike the routine of the magazine being produced monthly with new information about the music industry. ‘

TARGET AUDIENCE

Q magazine is an eclectic music magazine. - It is published monthly in the UK. It's publishing company is Bauer Consumer Media.

The picture shown conveys that it is a popular magazine for people who like music and music fans but wouldn’t be as popular for other people.

FREQUENCY

Competitors – NME, KERRANG!

The house style is quite masculine as the colours used are red and white. The colours are steadily used throughout the page and l ink in well with each other.

The font's used are very simple, ‘signifying’ (De Saussure) the simplicity of the whole magazine easy for the audience to read and take in.

The colour red stands out to the audience especial ly ‘pass along audiences’. The magazine wil l catch their eye on the shop shelf.

The magazines format is A4 size - 8.27 × 11.69 inches.

The main headline denotes the verbal code “Ed Sheeran” who connotes “star appeal” (Richard Dyer) he is a well known pop-star and wil l appeal to a wide range of audiences.

FORMAT & STYLE

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCNH6z9vQgMgCFYbaGgodybYMRg&url=http://www.qthemusic.com/7246/q342-ed-sheeran-and50-albums-of-2014/&psig=AFQjCNHxrezDl_D6uylUw16AyJ5ZyuvDaA&ust=1442667273853735

In LO1 I am talking about the target audience and the price of Q magazine and We Love Pop magazine. Also the colour scheme and the house style. Q magazine will be my magazine of inspiration and it will help me make and plan my own magazine in the next units.

CONCLUSION

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRxqFQoTCNH6z9vQgMgCFYbaGgodybYMRg&url=http://www.qthemusic.com/7246/q342-ed-sheeran-and50-albums-of-2014/&psig=AFQjCNHxrezDl_D6uylUw16AyJ5ZyuvDaA&ust=1442667273853735

MOOD BOARD - HA

I chose these pictures for my mood board because they are singers and rappers that are in teenagers magazines. This is important because the audience can personally identity (Katz) with my magazine more and it would interest them by attracting them by the pictures.

For example, Ed Sheeran is a pop singer and teenagers mostly listen to pop music, like on Capital and Kiss FM.

CONCLUSION TO MY MOOD BOARD

MOOD BOARD - JKZ

I have placed these images on my mood board because the audience will be able to Personally identity (Katz) with the singers/rappers.

The genre for Artic Monkeys is indie rock, therefore I have chosen to put this in my mood board because I have a range of genres, like R&B, Rock and Bass.

CONCLUSION TO MY MOOD BOARD

PROPOSAL - JKZ

Format: I am going to create a magazine in the genre of pop which means it has all different types of genres and will be in the form of a front cover and a double page spread.

Working Title: My working title is JKZ although it might change because I don’t know whether to keep the smaller bit of the title straight under each letters of JKZ or just place it underneath. The music magazine is very simple and easy to read because the font is red and white background and is very easy to read. The title of the magazine JKZ will be placed at the top Left hand corner. The colours that the title will be presented in are black, red , white and some bits of dark green. Genre:My genre will be targeted at 15-25 year olds because it will be for teenagers and young adults who enjoy pop music, R&B and Hip, Hop music. Content:‘JKZ’ magazine will be full of pictures, articles, album reviews, gig reports and song lyrics. The publication will also feature bands that are generally quite small and not mainstream. Most will be signed to small record labels or perhaps not signed at all.

PROPOSAL - JKZStyle or Approach:

The denotation of the colour scheme for the magazine front cover will be red, black, grey and dark green. The colour red was chosen from Q magazine because it’s my magazine of inspiration. The colour Dark green connotes that it’s a different colour and stands out and also suits the target audience. I am going to use Photoshop to construct the magazine pages (Front Cover and DPS) because it’s an easy way to sort and make everything up clearly. Some of the tools in Photoshop that will be particularly beneficial in constructing the front cover will be the text tools because then I can add my text it easily. Audience:PRICE; £2.99The audience are male and female. They are 15-25 in general although some might be older and a few younger. Music is a big part of their life and they will base most of their activities and their style around this music. Length: • What will the size of the magazine be (A3, A4) and whyI intend to make 16 pages including the front and back cover. It will be A4 in size.

PROPOSAL - HA

Format - my genre of my “HA” magazine is pop. It will be obvious that it is pop because it will have pop articles on the front cover. Working title – My verbal code “HA” means my magazine will have some jokes inside of it to keep people entertained and focused on the magazine. Genre - My magazine is a pop magazine. My magazine of inspiration is “We heart Pop”. Which is also a pop magazine, as you can tell with the title. I chose this magazine because it has the detail and frame that I liked and wanted on my magazine and I have changed it around as well.

Content – My magazine will be full of images and games for the young teens to play and not get bored with it and a waste of money. My magazine will also be supplying a toy in the front of the magazine so more teens will buy it more and then make more of a profit by it.

Style or Approach - My magazine won’t be the same text all the way through. There will be some pages which will be out going and bright to catch peoples eyes more.

Audience – My target audience will be girls 11- 17 Length - My magazine will be 62 pages long and some pages will be A4 like posters will fold out to be bigger so the young girls can put them in their rooms. Frequency - My magazine will be £2.70, and it will be a monthly magazine.

FRONT COVER INSPIRATION ANALYSIS

Magazine is just the letter Q, it is in upper case font which stands out and also the white colouring of the font is layered upon a prime red and this helps it stand out too.

The writing ‘ Artic Monkeys is in upper case and contrasts against the simple background, also some of the other musicians are behind the lead singer.

The colours used are typical of general rock magazines, with red, black and white being the main palette. However, blue is also used in places to provide a contrast with the red, and perhaps to give the magazine a possible ‘British’ feel.

The masthead is barefaced but very simplistic. The font of the masthead is very simple and unique but shows effectiveness. The colours used are white and red which contrast against each other. The red is very eye-catching and will catch the readers’ eyes easily. The fact that the magazine is called’ Q’ shows simplistic and maturity which suggests that there is a older target audience.

I'm going to repeat the colour scheme and the house style (Repeat, Neale 1980) because I want my magazine to be similar so it will sell.

DPS INSPIRATION ANALYSIS

Stand First – this is a short introduction to the interview explaining what it will be about.

Main headline – Is the persons name who they are interviewing. So it makes it clear what the page is about and who the artist is.

Main images - The main images convey that that’s who is in the interview and that’s who they are interviewing.

Steve Neale – 1980; “Genres are instances of repetition and differences” – I am going to repeat certain conventions such as the stand first and drop capital.

The paragraph columns make the page look neater and well set out. Also it is easy it read.

The artist who is the main feature is someone who is extremely well known in the music industry, the clothes are smart suggesting he might be a bit indie and might show it through his music as well.

The Header of this double page spread is neat and organised also goes in with the picture because he looks smart.

Drop Capital – this letter is larger than the others to entice the reader in to reading the interview. It also highlights where they should start reading.

Generation of Ideas

Colour Schemes

Strapline

Names

Brand Identity

ImagesFrequen

cy of Release

Target Audienc

e

Price

£2.70I chose this price because its cheap enough for students to buy it and also it is a monthly magazine so it needs to be quite expensive as it will be full of information.

The colour scheme would be red, black and grey because its like my magazine of inspiration which is Q. The colour red connotes energy and fire therefore it highlights my magazine is going to be full of new music information and will always keep you up to date. Furthermore, it is eye catching and stands out which is good for when it is distributed into shops. I chose black because it is bold and easy for the audience to read.

1. Get to know the world2. A lot can happen in a month3. Expand your mind, explore

the world.4. Live the interesting life.5. No other gossip will do.

My target audience would be teenagers aged 13-18.I'm choosing this age group because then relate to everything and so can they. It is directed towards boys and girls because then they aren’t restricted to reading and listening to the songs.

I’d ensure there is synergy with my magazine through: Facebook• Twitter• Instagram• Internet • Adverts

MIND MAP - JKZ

On the front cover it will share information about interviews and what pages they are on to read about it. Also it will be the top 10 songs of the week; and to say whether they are ready to buy on iTunes yet.

It will be released every month therefore there will be more pages than a weekly magazine so there will be more information. So there will be more gossip for everyone to be interested by. My magazine will compete with other monthly magazines such as Q and will have a similar release pattern.

Generation of Ideas

Colour Scheme

sStraplin

eNames

Brand Identity

ImagesFrequency of

Release

Target Audienc

e

Price

£2.99I chose this price because its cheap enough for students to buy it and also it’s a monthly magazine so it’s a good price for the magazine to make money and for students to buy.

1. Get to know the world2. A lot can happen in a

month3. Expand your mind,

explore the world.4. Live the interesting life.5. No other gossip will do.

My target audience would be teenagers aged 13-15.I'm choosing this age group because then relate to everything and so can they. It is directed towards boys and girls because then they aren’t restricted to reading and listening to the songs.

I’d ensure there is synergy with my magazine through:• Facebook• Twitter• Instagram• Internet • Adverts

MIND MAP - HA

On the front cover it will share information about interviews and what pages they are on to read about it. Also it will be the top 10 songs of the week; and to say whether they are ready to buy on iTunes yet.

It will be released every month therefore there will be more pages than a weekly magazine so there will be more information. So there will be more gossip for everyone to be interested by. My magazine will compete with other monthly magazines such as Q and will have a similar release pattern.

The colour scheme would be black and white and blue. Because the blue would stand out with the white and black in the background of things.

HA JKZ Sound Audio MM ( music magazine) Generat ion music Ser ious sound Trap Base

Chosen names: HA - My magazine wi l l be cal led HA because i t stands for ‘High Audio’ as i t

re lates to music and the word ‘Audio’ connotes straight away to the audience that the magazine wi l l provide you with music in formation. The word ‘High’ connotes the information wi l l be top qual i ty and up to date.

JKZ - The name of my magazine is going to be cal led JKZ because i ts short for ‘ jokes ’ and my magazine wi l l have a couple of jokes ins ide it to keep people interested. A lso i t isn ' t a bor ing Logo so my target audience wi l l be more interested in i t .

MASTHEAD NAMES IDEAS

GRAPHIC LAYOUT FRONT COVER 1ST IDEA - JKZ

I have made a Graphic layout of my magazine to see if everything would fit on the page and makes it easier for me to see what needs changing and what doesn’t need moving around on the page.

My magazine will be called JKZ because as the meaning of it is supposed to be ‘jokes’ it could illustrate the genre is entertaining and will be full of juicy gossip about the music industry and the audience will not get bored of the music and the information inside. The coverlines are placed around my main image because they aren't as important as the main image and they are also in a small font so the reader will be intrigued by it and want to see what it says. Strapline – I’ve put the strapline under my masthead so it will be the second thing people read to get to know my magazine even better.

I have put the puff promotion here in red because red is a strong colour and eye catching towards the audience. Therefore they will be able to see what the magazine is promoting or win something.

The social media symbols are to highlight where the magazine page on social media E.g. Facebook and Twitter.

GRAPHIC LAYOUT – JKZ CONTINUED

The barcode has the issue number and the date which the magazine comes out. This is to highlight to the reader how old the magazine is and if it’s a new one of old one. The issue number is the number of magazines have been brought out.

The main image is in the middle to reveal to the reader who the magazine is about and also when you look on a page you look in the middle which also makes it stand out to the audience.

The headline is at the bottom underneath the picture so its what people look at after they see the picture of the artist. This is to show the reader who they are reading about and gives more than just a picture.

DOUBLE PAGE SPREAD DESIGN - JKZ

I have put the photo credit to the side because its not as important as the main image and it shows who has taken the pictures in my magazine.


The social media symbols are to highlight where the magazine page on social media E.g. Facebook and Twitter. The page number is in the right hand corner

because when you turn a page you turn it with the right page so you will see the page number.

My magazine will be called JKZ because as the meaning of it is supposed to be ‘jokes’ it could illustrate the genre is entertaining and will be full of juicy gossip about the music industry and the audience will not get bored of the music and the information inside.

GRAPHIC LAYOUT SECOND IDEA - JKZ

Interview

Information

Information

Information

Image Image

Image

Information

Headline

FRONT COVER IDEA - HA I have made a Graphic layout of my magazine to see if everything would fit on the page and makes it easier for me to see what needs changing and what doesn't’t need moving around on the page. I have also found it easier with this graphic layout because if I don’t like something I can easily change it inside of rubbing it out or starting again on paper. My magazine will be called HA because it stands for ‘High Audio’ as it relates to music and the word ‘Audio’ connotes straight away to the audience that the magazine will provide you with music information. The word ‘High’ connotes the information will be top quality and up to date.

I have put the puff promotion here in red because red is a strong colour and eye catching towards the audience. Therefore they will be able to see what the magazine is promoting or win something.

Strapline – I’ve put the strapline under my masthead so it will be the second thing people read to get to know my magazine even better. The coverlines are placed around my main image because they aren't as important as the main image and they are also in a small font so the reader will be intrigued by it and want to see what it says.

The social media symbols are to highlight where the magazine page on social media E.g. Facebook and Twitter.

FRONT COVER IDEA - HA

The barcode has the issue number and the date which the magazine comes out. This is to highlight to the reader how old the magazine is and if it’s a new one of old one. The issue number is the number of magazines have been brought out.


The headline is at the bottom underneath the picture so its what people look at after they see the picture of the artist. This is to show the reader who they are reading about and gives more than just a picture.

DOUBLE PAGE SPREAD DESIGN - HAMy magazine will be called HA because it stands for ‘High Audio’ as it relates to music and the word ‘Audio’ connotes straight away to the audience that the magazine will provide you with music information. The word ‘High’ connotes the information will be top quality and up to date. I have put the photo credit to

the side because its not as important as the main image and it shows who has taken the pictures in my magazine.


The social media symbols are to highlight where the magazine page on social media E.g. Facebook and Twitter. The page number is in the right

hand corner because when you turn a page you turn it with the right page so you will see the page number.

ANALYSE HAND DRAWN DRAFTS

I have put the strapline next to the front heading because it will be the second thing people see and then want them to read it even more. The main image is put in the middle so people will know what the magazine holds inside. Barcode is there to show when the magazine comes out and how much it is. The main image is in the middle because in my magazine of inspiration the main image is in the middle of the page.

‘Interview heading’ has been placed there to reveal what kind of page it is. The image is in the middle to show who they are interviewing instead of reading it and finding out you didn’t want to know about it. Also has loads of bits of information doted around the page and not bundled together, it is spaced out. I have put a large image in the middle to show who the reader is about straight away. The information is scattered around the page but also in columns to still make it neat and tidy on the page.

ANALYSE HAND DRAWN DRAFTS

I used this layout because its not the same as Q magazine and I wanted it to be a bit different. The ‘headline quote’ is next to the picture so they look at the picture and then see the headline after. The barcode and price has been put at the left hand side at the bottom to not make it stand out as much as the other bits on the page. Also it is there to show the price and the date it is released.

On this page there are a lot of images around and bits of information to show what the reader is reading about and not getting bored. The ‘Headline quote’ is placed in a star to make it stand out to the reader. I have placed the Puff promotion in a star to make it stand out and noticeable. Interview headline is at the top of the page to make it clear what the page is about and what type of page it is.

HAND DRAWN DRAFTS - HAI used this layout because its not the same as Q magazine and I wanted it to be a bit different. I put the puff promotion, cover lines, main headline, main image, strapline, barcode, social media on the front cover. On the DPS I have put main image, interview, main headline and photo credits.

MAGAZINE FONTS AND COLOUR

Front name Font preview Font usage

Myriad Pro MASTHEAD Big, bold headline but simple to catch other peoples attention.

PT Serif Caption

PUFF PROMOTION

Funky but professional font to make the stand out more and eye catching.

PT Sans COVER LINES Plain simple and directed font. To come across being serious and professional.

Myriad Pro Strapline Thick bold writing for it to stand out and maybe be a bright colour.I wanted to keep my fonts for my magazine simple, these are the fonts

I have tested out for my magazine.

FINAL FONTS AND COLOUR

Font name Font preview Font usage

Myriad Pro MASTHEAD I chose this font because it’s a big, bold headline but simple to catch other peoples attention.The colour would be black or grey.

Adobe Fan Heiti Std B PUFF PROMOTION I chose this font as my final because it’s

a funky but professional font to make the stand out more and eye catching. The puff promotion might be a bright colour to make it stand out like red because my colour scheme has red in it.

Adobe Hebrew COVER LINES This font is plain simple and directed font. This font comes across as being serious and professional.

Adobe Song Std L Strapline Thin writing for it to look small and neat

and maybe be a bright colour like red.

The name of my magazine is going to be called JKZ because its short for ‘jokes’ and my magazine will have a couple of jokes inside it to keep people interested. Also it isn't a boring Logo so my target audience will be more interested in it.

My colour scheme will be Black, white and red. Because its similar to my magazine of inspiration.

MAGAZINE MASTHEAD/LOGO

The target audience wil l be for young adults aged 16-35+ because they’re more young singers in the magazine and young people are mostly interested in singers/bands their age. Also the target audience is people who are into music and love reading about it and l istening to it.

According to Hartley my magazine would appeal to 16-35 year olds, female and male because he looked at gender and age. Also according to socio- economics needs graph the audience would fit in to the categories of C1, C2, D and E because the age is 16-35 year olds therefore they wont have that much income and so they wil l be highlighted as students and unemployed. According to Katz the target audience would fit into the category ‘Diversion’. As they are able to escape from everyday l i fe stresses by reading magazine that wil l ‘ inform and educate them.’Maslow – “Social cl imbers” and “survivors” – According to Maslow they l ike expensive things the target audience would fit into the category social cl imbers and they wil l l ike the celebrit ies and ‘star appeal’ (Richard Dyer) inside the magazine . The survivors want to know and l ike the routine of the magazine being produced monthly with new information about the music industry. ‘

TARGET AUDIENCE

The house and style of my magazine wi l l be modern and the colours wi l l be mainly red and black but wi l l be putting some dark green as wel l around the magazine. Also the backgrounds wi l l be l ight grey on al l the pages. I choose these colours because they al l go together and suit the age range of my magazine and genre of i t . I wi l l be keeping my masthead throughout myMagazine as wel l as my house colours, this keeps i t consistent so people wi l l notice i t more. Connotations behind these colors: Red: Red symbolizes leadership within something, i t also can show power, and strength which l inks to my magazine’s strengths.Black: Black symbol izes power which l inks to my magazine being powerful , when competing against other magazines. I t a lso shows elegance, as i t is seen as a classy color. Grey: Grey is symbolized as being a formal color, which l inks to my magazine as formal, could also mean gives off a professional look.

HOUSE STYLE OF THE MAGAZINE

-JKZ

SECOND HOUSE STYLE OF THE MAGAZINE- HA

I used these colours for my second magazine because they are similar to the ‘We Love Pop’ and Q magazine I analyzed. That shows I have used my magazine of inspiration for this magazine.

Colour Scheme will be Dark red, blue and black. I chose the colour blue because today, blue is embraced as the color of heaven and authority, therefore the connation's of blue connote the magazine will be superior in the market.

Connotations behind these colors: Blue: Blue symbolizes, confidence intelligence as well as this the color blue is considered beneficial to the mind and body.

INTERVIEW DRAFT PLANNINGIn this lay out the text and images are spread out and have space. It has a clear heading that it is an interview and who about.

Also this page layout has two artistes on it being interviewed. In this interview they are talking about two artists and has pictures to show clearly who they are talking about.

I chose Fetty Wapp because all the teenage girls/boys listen to him and he is in the age category, target audience and genre of my magazine.

Fetty Wapp is the star producers appeal (Richard Dyer) because he’s always on Capital and Kiss FM which teenagers listen to mostly everyday, so they know who he is.

I also chose Fetty because he’s an easy person to interview and he’s laid back person to talk to, and also is down with all the trends so my target audience would relate to him a lot.

DRAFT INTERVIEW TO FETTY WAPP

Fe t t y t a ke s t i m e o u t f ro m m a k i ng h i s t h i rd a l b um t o s pe a k t o JKZ a bo u t l i f e i n s i d e a nd o u t s i d e o f t he m us i c w o r l d .

Glad I ’m fina l l y get t ing to in te rv iew you - yo u ’ re ha rd to t rack down the se days ! What have yo u been upto then?

( L a ughs ) Ye a h I ’ ve b e e n re a l l y busy J e s s , t h i s w e e k i n p a r t i c u l a r ha s be e n so bu sy m a n c o ns i d e r i ng I ’ m i n t he p ro c e ss o f pu t t i ng t o ge t he r m y t h i rd a l bu m , w h i c h i s go nna ’ be d o p e ! Wa t c h o u t , an d l i s t e n o u t !

We’re so exc i ted to hear your new a lbum! Any ideas on a name yet?

I c a n ’ t a c t ua l l y t e l l y o u t h a t r i gh t no w , i t i s a s e c re t ( L a ug hs ) . B u t t ru s t m e i t w i l l b e b i g a s a f t e r t he t h i rd a l bum I ’ m g o i ng t o t a ke so m e t i m e o u t o f w r i t i ng m us i c a nd ha v e so m e c h i l l t i m e .

You can tease us l i ke tha t Fet ty. So ou ts ide o f wo rk cons ider ing you a re go ing to be tak ing some t ime o ut , what k ind o f mus i c do you l i s t en to? Do you l i s ten to yo ur own mus i c?

( Sa rc a s t i c / l a ugh i ng ) B i t o f c l a s s i c a l a c t ua l l y. I j o ke , I j o ke . I l o v e m y m u s i c a nd I do l o ve l i s t e n i n g t o i t bu t o bv i o u s l y I l i s t e n t o i t e v e ry da y s o i t c a n ge t a b i t r e pe t i t i v e . A t t he m o m e nt I ’ m s uc h a B i e be r f a n . D i d y o u w a t c h h i m a t t he B r i t s ? H e w a s o ff t he ch a i n . O h a n d R i ha nn a a nd D r a ke w i t h t he i r s o ng “ Wo rk ” , i t w a s s i c k ! T ha t t y pe o f m us i c i s m o re u p m y s t re e t !


Yeah we watched the Brits here at JKZ and you are right Bieber, Drake and Rihanna was excellent. So what’s your l ife style out of work? What are your hobbies?

I do love a good party with my homies usual ly at the weekend though as I ’m busy writ ing my music on the weekdays. I don’t real ly have any hobbies to be honest, my l i fe is al l about music but I ’m always attending music festivals and gigs in London. I went and saw ‘Rocky N.T. I ’ at a gig a couple of days ago actually.What are your favourite festivals to go to then Fetty?

I go to loads, mainly in the summer – i f I ’m not playing at them. I went to ‘We Are Fest’ last summer in Ju ly it was dope y’al l , definitely my favourite summer festival. I ’m going to be playing at ‘V Fest’ this year, which I’m also super excited about!We are so excited to see you at V Fest here at JKZ. How old were you when you knew you wanted to produce music?

DRAFT INTERVIEW TO FETTY WAPP CONTINUED


I w as 1 5 w h en I k new I wa nted to b e i n t h e mu s i c b u s in ess . My d a d w as i n to mu s i c an d wo u ld a lw ay s p la y i t a rou n d me, so th a t h e lp ed me g et i n to mu s i c an d k n ow a b ou t i t more an d k no w ab o u t the i n s t ru men ts . I s t a r ted r ap p in g a t s c ho o l w i th a g rou p o f f r i en ds a s a j o ke a nd th en th ey a l l t o ld me I w as g oo d a nd sh ou ld t ake i t f u r th e r.

What advice wou ld you g ive to your fans i f they wanted to become l ike you?

Be y ou r se l f a n d keep p rod u c ing a n d n ev er g i v e u p . T he i n du s t r y i s rea l l y t o ug h to g e t i n to so y o u h av e to make y o ur w a y up an d make sac r i fi ces t o g e t t he re man .

Has i t been a rough road fo r you then?

Yea i t h as b een a rou g h ro ad . M y p a ren t ’ s sp i l t u p wh en I wa s 12 . I mo s t l y l i v ed w i th my d a d w h en i t ha p pen ed b ec au se my mu m w as i n an d o u t o f h os p i t a l b ec au se sh e h a d d ep ress ion , an d b eca u se o f t h a t I f oc u sed more on mu s i c as i t ma d e me f ee l b e t te r ab ou t the s i t u a t i o n .

Sorry to hear that Fet ty, a l though i ts good to see your l i fe back on t rack!

Thank you fo r tak ing the t ime to speak to us about your l i fe outs ide the mus ic indus try hopefu l ly you ’ l l come back and speak to us soon .

E -Media s ign off - e .g check out the fu l l in terv iew @www.fet tywap/exc lus ive.com/

My conclusion of my Q magazine is that it analysis's everything about it like the genre, house style and I had to made a draw out of my magazine of inspiration to help me make my own but not exactly the same as Q magazine.

Also I looked into the mind map and what ideas I can put on my magazine e.g. cover head, puff promotion, what I will call my magazine and the barcode etc.

I also looked into a mood board for ideas of whom I would put in my magazine.

Overall it was easier to design everything this way to help me know and find out what I wanted my magazine to be like and what style of magazine I wanted.

The conclusion for all this is the analyzing of the magazines and then being able to make your own front cover by drawing drafts of it so you can change what you’ve done wrong to improve.

CONCLUSION

SURVEY MONKEY

I got 11 responses of my survey monkey and this graph shows the type of responses I got. All the questions reveal what type of things people are into and how much they would be spending on their magazine.

MAGAZINE QUESTIONAIRE

This graph shows they’re more female than males who filled out this questionnaire and what type of demographic is the magazine designed for or who is attracts.


This question reveals that there are more old teenagers who filled this out than older adults.

This could mean that the target audience is for teenagers and young adults.


This question has a variety of answers to it so the genre could be anything which that reader likes. This helps me with making my magazine because then I can relate the magazine to everyone.


On this question it highlights how often people buy a magazine and most of the people who answered it said every month or never. This can help me decide whether to produce my magazine monthly or weekly and looking at the results I need to make it every month so it suits what people want more.


In my survey monkey questionnaire and it shows how much people would spend on a magazine. Most people said £1-2 which would more be for an older magazine. And the more expensive magazine like the £3-4 would be for a kids magazines because they would have toys in them so would be more expensive.


On this question on my questionnaire I'm analyzing why you would buy a magazine. Most people said for the gossip and some people said general information and pictures. This helps me with making my magazine so I know what to put on my magazine so everyone will enjoy reading it.


This question on my questionnaire is asking if you’d buy a magazine for the gift. Most people said ‘yes’ this can reveal they are not buying the magazine for the information therefore they might be putting it in the bin and just having the toy. The rest of them said ‘no’ which means they would want to buy the magazine for the information inside the magazine and not just the toy. This also helps me with my magazine by deciding whether to have a gift in the magazine or not.


This question on my questionnaire is asking if you would subscribe to a magazine? Most people said ‘no’ this conveys how a magazine subscription service may not be as popular as buying it in the store.

MAGAZINE QUESTIONAIRE I gained feedback when I asked people what their favorite artistes were, the reason for doing this is to know what type of artists and genre of music I would include and will help me with making my magazine.

MAGAZINE QUESTIONNAIRE

This question on my survey monkey connotes why would you buy the magazine? And most people said for the gossip and for the pictures this conveys due the my young target audience they would prefer more gossip and images, so when creating my magazine I know not to put loads of content inside it.

JKZ – HAND DRAWN DRAFTS I have put the strapline next to the front heading because it will be the second thing people see and then want them to read it even more. The main image is put in the middle so people will know what the magazine holds inside. Barcode is there to show when the magazine comes out and how much it is. The main image is in the middle because in my magazine of inspiration the main image is in the middle of the page.

Strapline – My strapline is “….” I put the strapline here so then the reader will see it once they see my logo. This is relevant because when they read my strapline they will associate with the brand of my magazine. Cover lines – As the main story is

at the bottom I have decided to put the cover lines above it to make them stand out to the reader. Cover lines are stories which are In the magazine.

House style – My house style colours are red, white and black. I choose these colours because they all go together and suit the age range of my magazine and genre of it.

Barcode – On my barcode I will have the issue date and price inside the barcode. The issue will be number 1 because it will be a brand new magazine. I will place the barcode above the main story just like in my magazine of inspiration Q

Puff promotion – Puff promotion allows the audience to win something. In my magazine thy are able to win iTunes festival tickets. Having a puff promotion is god because the audience are more like to buy the magazine if they want to win something.

Masthead – the masthead is the title of the magazine which is JKZ. My magazine will be called JKZ because as the meaning of it is supposed to be ‘jokes’ it could illustrate the genre is entertaining and will be full of juicy gossip about the music industry and the audience will not get bored of the music and the information inside. The background will be red and the writing will be white.

‘Interview heading’ has been placed there to reveal what kind of page it is. The image is in the middle to show who they are interviewing instead of reading it and finding out you didn’t want to know about it. Also has loads of bits of information doted around the page and not bundled together, it is spaced out. I have put a large image in the middle to show who the reader is about straight away. The information is scattered around the page but also in columns to still make it neat and tidy on the page.

JKZ –HAND DRAWN DRAFTS

Pull quote from interview - I have put the pull quote on my page because it fills up empty space on the page and also when the reader sees it they will want to read on and find out what happens.

Main image – I put the main image in the middle to make it stand out also to show the readers who's the main artist is.

Main story title – compared to my other ideas for the main title, I wanted to make it diagonal to make it unique to the reader.

Stand first – The stand first is very important because it’s the first thing people see as the topic. The text is also eye-catching for the reader so they will see it first.

HAND DRAWN DRAFTS - HAI used this layout because its not the same as Q magazine and I wanted it to be a bit different. I put the puff promotion, cover lines, main headline, main image, strapline, barcode, social media on the front cover. On the DPS I have put main image, interview, main headline and photo credits.

The house and style of my magazine wi l l be modern and the colours wi l l be mainly red and black but wi l l be putting some dark green as wel l around the magazine. Also the backgrounds wi l l be l ight grey on al l the pages. I choose these colours because they al l go together and suit the age range of my magazine and genre of i t . I wi l l be keeping my masthead throughout myMagazine as wel l as my house colours, this keeps i t consistent so people wi l l notice i t more. Connotations behind these colors: Red: Red symbolizes leadership within something, i t also can show power, and strength which l inks to my magazine’s strengths.Black: Black symbol izes power which l inks to my magazine being powerful , when competing against other magazines. I t a lso shows elegance, as i t is seen as a classy color. Grey: Grey is symbolized as being a formal color, which l inks to my magazine as formal, could also mean gives off a professional look.

LAYOUT/COLOUR SCHEME/HOUSE STYLE

SECOND HOUSE STYLE OF THE MAGAZINE

I used these colours for my second magazine because they are similar to the ‘We Love Pop’ and Q magazine I analyzed. That shows I have used my magazine of inspiration for this magazine.

Colour Scheme will be Dark red, blue and black. I chose the colour blue because today, blue is embraced as the color of heaven and authority, therefore the connation's of blue connote the magazine will be superior in the market.Connotations behind these colors: Blue: Blue symbolizes, confidence intelligence as well as this the color blue is considered beneficial to the mind and body.

In my magazine I will be repeating, the house color scheme. I will be doing this so that my magazine stays looking professional and neat.

I will also be keep the same the position of the logo on the front cover, doing this means readers will know where to look for my logo when it comes to purchasing my magazine again.

I will include conventions such as the cover lines down the left and right handside of my magazine.

I will be adding in a puff promotion – selling something inside my magazine.

STEVE NEALE (1980)

LOCATION RECCE.

LOCATION REECE

LOCATION REECE.

TESTS PHOTOS FRONT COVER

These are all the Test pictures I took of Izzy and Will. Also all the different ones with Izzy’s facial expression, her clothes are up to date in fashion it could also inspire people to dress like her.

Once I tested Izzy I decided I wanted to use Wills pictures because they related to my interview which was on Fetty Wapp which is a boy and would fit the stereotype of the genre.

PLAN FOR IMAGES

PHOTOS (EXPLAINED)

I choose these photos to use because Will is looking straight at the camera which would catch the readers eye and get them more engaged in the magazine. Also it looks like he is looking at the reader.

These are the magazines I’ve compared my images too because they are both from Q which is my magazine of inspiration.

PRODUCTION PLAN (FOR YOUR CHOSEN MAGAZINE)

LAUNCH DATE: 1ST OCTOBERWeek beginning: Sunday 2nd September 2017

Sunday 3rd Monday 4th Tuesday 5th Wednesday 6th Thursday 7th Friday 8th Saturday 9th Decide the deadline for the release.

Put down who's going to be in the magazine and what topics ill put inside of it.


Decide on the colour scheme and what target audience I will be having.


Complete by:

Complete by:10th September

Complete by:2 days time

Complete by:Next day

Complete by:Today

Complete by: Complete by:

n/a n/a

Week beginning: Monday 11th September 2017Monday 11h Tuesday 12th Wednesday

13Th Thursday 14th Friday 15th Saturday 16th Sunday 17th

Gather pictures of the artists I will be using and choose what one I want to interview

Create my mood bored so I know all the headings il be putting on my magazine front cover.


Make my double page spread and front cover plan and put where the headings and cover lines and main image will be.


Complete by:Tuesday 15th September

Complete by:Thursday 17th September


Complete by:Monday 21st

Complete by: Monday 21st


n/a n/a

PRODUCTION PLAN (FOR YOUR CHOSEN MAGAZINE) LAUNCH

DATE:1ST OCTOBER.Week beginning: Monday 18th September 2017

Monday 18th Tuesday 19th Wednesday 20th

Thursday 21st Friday 22nd Saturday 23rd Sunday 24th

Take pictures of my artists and put it on a slide of ‘Test photography’.

Wrote my interview and the questions I will ask Fetty Wap.


started designing my front cover and uploading what font I will be using, and the house style.


Complete by:




Complete by:Monday 29th


n/a n/aWeek beginning: Monday 25th September 2017


Thursday 28th Friday 29th Saturday 30th Sunday 1st October


Insert my interview and the pictures (edit them first) and place the text in a text box and then add paragraph layers.


Create the double page spread on Photoshop. Create the header similar to my magazine of inspiration.


My magazine will be produced by this point, ready to be distributed on the 1st October.

Complete by:30th

Complete by:Thursday 2nd


Complete by:Friday 3rd

Complete by:Today


n/a n/a

My target audience The ta rge t aud ience w i l l be fo r young adu l t s aged 16-35+ because they’ re more young s i ngers i n the magaz ine and young peop le a re most l y i n te res ted i n s i ngers /bands the i r age . A l so the ta rget aud ience i s peop le who are i n to mus i c and l ove read ing about i t and l i s ten ing to i t . Accord ing to Har t l ey my magaz ine wou ld appea l to 16 -35 yea r o lds , f emale and ma le because he looked a t gender and age . A lso Acco rd ing to socio- economics needs g raph the aud ience wou ld fi t i n to the ca tegor i es o f C1, C2, D and E because the age i s 16 -35 yea r o lds there fo re they wont have tha t much i ncome and so they w i l l be h igh l i ghted as s tudents and unemp loyed . Accord ing to Katz the ta rget aud ience wou ld fi t i n to the ca tegory ‘D i vers i on ’ . As they a re ab le to escape f rom everyday l i f e s t resses by read ing magaz ine that w i l l ‘ i n fo rm and educa te them. ’Maslow – “ soc ia l c l imbers” and “su rv i vors” as they l i ke n i ce th ings and ‘ s ta r appea l ’ (R i chard Dyer ) . Su rv i vo rs because they l i ke rou t i ne and the thought o f know ing “JKZ” w i l l be re l eased month l y w i th new in fo rmat i on ( soc ia l c l imbers ) .

Q ’s target aud ienceQs magaz ine i s aged a t adu l t s ages 30+ Wou ld be based on the B and C2 demograph i cs .Har t l ey ’ s 7 Sub jec t iv i t i es th i s cha r t i l l u s t ra tes that the percentage demograph i c o f readers a re ma le aged 20 -50 years o ld .The theory Ka tz p l aces more focus on the consumer , o r aud ience .

MY TARGET AUDIENCE

PROPOSAL - JKZ

Format: I am going to create a magazine in the genre of pop which means it has all different types of genres and will be in the form of a front cover and a double page spread.

Working Title: My working title is JKZ although it might change because I don’t know whether to keep the smaller bit of the title straight under each letters of JKZ or just place it underneath. The music magazine is very simple and easy to read because the font is red and white background and is very easy to read. The title of the magazine JKZ will be placed at the top Left hand corner. The colours that the title will be presented in are black, red , white and some bits of dark green. Genre:My genre will be targeted at 15-25 year olds because it will be for teenagers and young adults who enjoy pop music, R&B and Hip, Hop music. Content:‘JKZ’ magazine will be full of pictures, articles, album reviews, gig reports and song lyrics. The publication will also feature bands that are generally quite small and not mainstream. Most will be signed to small record labels or perhaps not signed at all.

PROPOSAL - JKZStyle or Approach:

The denotation of the colour scheme for the magazine front cover will be red, black, grey and dark green. The colour red was chosen from Q magazine because it’s my magazine of inspiration. The colour Dark green connotes that it’s a different colour and stands out and also suits the target audience. I am going to use Photoshop to construct the magazine pages (Front Cover and DPS) because it’s an easy way to sort and make everything up clearly. Some of the tools in Photoshop that will be particularly beneficial in constructing the front cover will be the text tools because then I can add my text it easily. Audience:PRICE; £2.99The audience are male and female. They are 15-25 in general although some might be older and a few younger. Music is a big part of their life and they will base most of their activities and their style around this music. Length: What will the size of the magazine be (A3, A4) and whyI intend to make 16 pages including the front and back cover. It will be A4 in size.

PROPOSAL – HA

Format - my genre of my “HA” magazine is pop. It will be obvious that it is pop because it will have pop articles on the front cover. Working title – My verbal code “HA” means my magazine will have some jokes inside of it to keep people entertained and focused on the magazine. Genre - My magazine is a pop magazine. My magazine of inspiration is “We heart Pop”. Which is also a pop magazine, as you can tell with the title. I chose this magazine because it has the detail and frame that I liked and wanted on my magazine and I have changed it around as well. Content – My magazine will be full of images and games for the young teens to play and not get bored with it and a waste of money. My magazine will also be supplying a toy in the front of the magazine so more teens will buy it more and then make more of a profit by it. Style or Approach - My magazine won’t be the same text all the way through. There will be some pages which will be out going and bright to catch peoples eyes more.

Audience – My target audience will be girls 11- 17 Length - My magazine will be 62 pages long and some pages will be A4 like posters will fold out to be bigger so the young girls can put them in their rooms. Frequency - My magazine will be £2.70, and it will be a monthly magazine.

In my proposal I talk about my target audience and how much my magazine will be also I talk about the colour scheme and house style. I made a proposal before I started making my magazine so I have ideas for my front cover and double page spread.

CONCLUSION TO MY PROPOSALS

This magazine would have to have something special about it which attracts the reader more because it ’s a competitive business to get into with magazines and more people will be against you for doing the same genre as you.

To be ahead of the magazine market is to have a unique ideas and a suitable magazine for your genre.

Although by gaining a higher readership than the competitors is by having a low price for your magazine so people would by the cheapest one but still have good context inside and the same as a expensive magazine.

My magazine will be competing against ‘Q music magazine’ the reason why It will be competing mainly against Q is because my magazine has similarities to Qs, and in which I used for inspiration.

MAGAZINE MARKET PLACE

Firstly, I created a my front cover by using a template which was called the international option.

Then I used paint bucket and had a grey background but then thought that was boring so I used the gradient tool and made it fade out a bit to make it more interesting.

Next I inserted my logo for ‘JKZ’ onto my front cover and edited it with the drop down shadow by using blending options.

Then I added the text ‘Fetty Wapp’ by using the text tool to add the text in. Then I used the blending options and made the text bolder and clearer.

Next I added the picture of Wil l onto a

separate document and used the quick selection tool and deleted the background of it so its just wil l , secondly I used the ‘blending options’ and edited around the edges of him to make them smoother.

STEP BY STEP TO MAKE MY FRONT COVER

I then se lected the photo of Wi l l and dragged i t onto my front cover template and res ized i t to the s ize I wanted. Next I changed the colour of the ‘Fetty Wapp’ to a l ight grey colour because I couldn' t ’ t see i t wi th the bottom of the picture a lso be ing a dark colour and wanted i t to stand out more . I then added the puff promot ion onto my front cover; I made a smal l red c i rc le us ing the shape tool and then used the paint bucket the make i t red. Then I wanted i t to s tand out more so I used the b lending opt ions and made i t have a l i t t le shadow on i t . Then I added some text on i t and advert ised a fest ival in i t too. After that , I made a barcode; by doing th is I had to use the publ ic dr ive videos and I got a barcode and inserted i t onto my magazine, then I put the deta i l s of when my magazine is re leased (monthly) . Next I added some icons above i t l ike Facebook & Twitter to show where you can promote i t more . Also I put a Hash tag so people can Hash tag the magazine more and get more people involved wi th knowing about i t .


Lastly, I Added who is featured in my magazine. By doing this I used the Text tool and made some lines to out underneath as it’s the same in my magazine of inspiration.


First ly , I opened my DPS template up and changed the background to white us ing the paint bucket too l . Then I added my ‘ JKZ’ logo by going to insert and added my JKZ logo as a picture. Then I made two separate pictures and added two vers ions of wi l l to go at the top. I used the quick select ion tool and deleted the background and then used ‘fi l ters’ to make an effect on wi l l and I chose the cartoon one. Then I made them face each other and made it into one photo. After that I added in my interview with Fetty wapp. And made columns for the wr i t ing to go, a lso for i t to look smart and organized. Next I made page numbers to go at the bottom of the page. I used the text tool and made l i t t le numbers and moved them where I wanted then I a lso put my logo JKZ next to i t as i t ’s the same in my magazine of inspirat ion. I then added a heading us ing the Text I found on Da font and downloaded i t to my text tool and used i t . I had to made i t b ig enough to fi l l hal f a page and stand out a lot .

STEP BY STEP TO MAKE MY DPS

MAGAZINE FLAT PLAN - JKZContents

page Top 10 iTunes playlist

Tour information

Editors note

Article

AdvertReviews

eg, albums

Answers

JKZ

MAGAZINE FLAT PLAN - JKZ

Top 10Music videos Article Page

numbers/contentsInterview with

Ed Sheeran

My DPS

Introducing new bands & songs

Tour information on Adele

Images

JKZ

MAGAZINE FLAT PLAN – HA

HA

Free poster Interview with Ed SheeranArticle Images

AdvertReviews

eg, albums

Advert

Article Images

MAGAZINE FLAT PLAN – HA

HA

back page

Barcode/cost

Tour information

Tour informatio

n

AdvertReviews

eg, albums

My magazine flat plan is useful because it enables me to see what my magazine would look like in full and what will be included inside the magazine. I can also see where my double page spread will go.

MAGAZINE FLAT PLAN CONCLUSION

My magazine will cost £2.99 because all teenagers in the age range will be able to afford it. I have made sure I have made the price cheaper than Q magazine as I think this will give the magazine a good chance of selling against a popular magazine like Q.

I had to consider Hartley's 7 subjectivities and how age, gender, class, self image , nationality, family and ethnicity should be considered when looking at spending power.

SPENDING POWER

Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q

I chose Fetty Wapp because all the teenage girls/boys listen to him and he is in the age category, target audience and genre of my magazine.

Fetty Wapp is the star producers appeal (Richard Dyer) because he’s always on Capital and Kiss FM which teenagers listen to mostly everyday, so they know who he is.

I also chose Fetty because he’s an easy person to interview and he’s laid back person to talk to, and also is down with all the trends so my target audience would relate to him a lot.

DRAFT INTERVIEW

Fet ty takes t ime out f rom making h i s th i rd a lbum to speak to us JKZ about l i f e ins ide and outs ide o f the mus ic wor ld .

He l lo Fe t ty , g lad I ’m fina l l y ge t t ing to in te rv iew you , how a re you and what have you been do ing th is week?

Hi J e ss , I am grea t thanks , hope a l l you lo t a re good a t JKZ . Th i s week has been so busy man cons ide r ing I am in the p rocess o f mak ing my th i rd a lbum, wh ich i s go ing to be se r ious ly good , watch out , and l i s ten out !

Glad to hear i t , we a re so exc i ted to hear your new a lbum. What i s your a lbum go ing to be ca l led?

I can ’ t ac tua l l y te l l you tha t r igh t now , i t i s a secre t ( l aughs) . But t rus t me i t w i l l be b ig as a f te r the th i rd a lbum I am go ing to take some t ime out o f wr i t ing mus ic and have some ch i l l t ime .

You can tease us l i ke that Fe t ty. So outs ide o f work cons ide r ing you a re go ing to be tak ing some t ime ou t . What k ind o f mus ic do you l i s ten to? Do you l i s ten to your own mus ic?

(Sa rcas t i c / l augh ing) B i t o f c lass i ca l ac tua l l y. I j oke , I j oke . I l ove my mus ic and I do l ove l i s ten ing to i t bu t obv ious ly I l i s ten to i t eve ryday so i t can get a b i t repe t i t i ve . At the moment I am such a B iebe r fan . D id you watch h im at the B r i t s? He was se r ious c lass . Oh and R ihanna and Drake w i th the i r song “Work” , loved i t ! That type o f mus ic i s more up my s t ree t !

Yeah we watched the B r i t s he re a t JKZ and you are r igh t B iebe r , Drake and R ihanna was exce l len t . So what ’ s your l i f e s ty le ou t o f work? What are your hobb ies?

I do love a good par ty w i th my mates usua l l y a t the weekend though as I ’m busy wr i t ing my mus ic on the weekdays . I don ’ t rea l l y have any hobb ies to be honest , m y l i f e i s a l l about mus ic but I am a lways a t tend ing mus ic fe s t i va l s and g igs espec ia l ly in London . I went and saw ‘Rocky N .T. I ’ a t a g ig a coup le o f days ago ac tua l l y.


Wh at a re y o ur f a v ou r i t e f e s t i v a l s t o g o t o th en Fe t t y ?

Oh I d o l ov e a f e s t i v a l ! I g o t o l oa d s , ma in l y i n t h e su mmer – i f I ’m n o t p l ay in g i n t h em . I went t o ‘We A re Fes t ’ l a s t summer i n J u l y i t w as p rop er g o od , d efi n i te l y my fav f es t . I a m go in g t o b e p la y in g a t ‘V Fes t ’ t h i s y ea r , w h i ch I a m a l so p rop er , exc i t ed ab o u t .

We a re so exc i t ed t o see y ou a t V Fes t h e re a t J KZ . H ow o ld w ere y ou wh en y o u kn ew y o u wan ted to p rod u ce mu s i c?

I w a s 1 5 wh en I k n ew I w an ted to b e a bo u t m us i c . My d ad wa s i n to mu s i c an d w ou ld a l wa y s p lay i t a ro u n d me . S o th a t he lp ed me g et i n to m us i c an d k n ow a b ou t i t more a n d kn o w a bo u t th e i n s t ru men ts . I s t a r ted r a p p i ng a t s c h oo l w i th a g ro up o f f r i en d s as a j oke an d then th ey a l l t o ld me I w a s g o od an d sh ou ld t ake i t f u r th er.

Wh at a d v i c e wo u l d y ou g i v e t o y ou r f an s i f t h ey w a n ted to b eco me l i ke y o u ?

B e y o ur se l f an d keep p ro d uc in g a n d n ev er g i v e u p . T h e i n d u s t r y i s rea l l y ha rd t o ge t i n to so y ou h av e to make y o u r w ay u p , b ecau se i t ’ s a l l w o r th i t w h en y ou p u t a l l t h e h a rd w or k i n a n d i t g e t s eas i e r.

You ha v e l o t s o f f an s so th a t i s so me g rea t ad v i c e . Wh o a re y o ur m a in f a ns o u t t h e re? Wh a t a g e g rou p ?

I l ov e my fan s a nd I t ha n k ev e ry s i n g le o ne o f t hem, I w ou ld no t be an y w h ere w i th o u t t h em so I am rea l l y g rea t f u l f o r a l l t h e i r l o v e an d su p po r t a nd ma i n l y f o r b u y in g my a lb u ms . I w ou ld say my ma in f a ns a re th e ag es o f 1 6 -2 5 y ea r o l d s e sp ec i a l l y t he y ou n g er o n es b ec au se o f my ra pp i ng an d th e w ord s I u se i n my son g s ca n b e sa id as q u i t e s t ree t .

H as i t b een a rou g h ro ad fo r y o u th en ?

Yea i t h as b een a rou g h road . My p a ren t ’ s sp i l t up w hen I w as 1 5 . I mos t l y l i v ed w i th my da d w h en i t h ap p en ed b ec au se m y m um w as i n an d ou t o f ho sp i t a l b eca use sh e h ad dep ress io n , b ec au se o f t h a t I f o cu sed mo re on mu s i c a s i t mad e me f ee l b e t te r ab ou t th e s i t u a t i on .

S orr y t o h ea r th a t Fe t t y , a l t h ou g h i t s g ood to see y o ur l i f e b ack o n t r ac k ! Th an k y o u fo r t ak in g the t ime to sp ea k to u s ab o u t y o u r l i f e ou t s id e th e mus i c i n d u s t r y h o pe fu l l y y ou ’ l l co me b ac k an d s peak to u s soo n .


MAGAZINE FINAL FRONT COVERMy magazine will be called JKZ because as the meaning of it is supposed to be ‘jokes’ it could illustrate the genre is entertaining and will be full of juicy gossip about the music industry and the audience will not get bored of the music and the information inside.

The font style is ‘Myriad Pro’ with the font colour being white with a red background similar to Q.

The competition in the market will be with Q, NME, XXL and Kerrang! because they are magazine of a similar genre. I am going to change a couple colours on my magazine from my ‘Q’ inspiration magazine and I am going to repeat the interview on another page of my magazine. My colour scheme is Red, Black and GreyMasthead – Is he same deign as Q’s masthead. Cover lines- I put my cover lines in the same place as Q’s so both magazines are similar. Barcode - I placed the barcode in the same place as Q’s magazine, which I am keeping the same.The main image – the main image Is in the same place as the one on Q’s magazine.

MAGAZINE FINAL DPS

On the double page spread the star appeal (Richard Dyer) is Fetty Wapp. He is appealing because he fits with the eclectic genre of my magazine.

There is a whole interview of him inside the life of the music industry and outside. I have used the same colour such as red and black similar to the front cover to keep up with the brand identity.

MAGAZINE FRONT COVER SECOND IDEA

My magazine will be called HA because it stands for ‘High Audio’ as it relates to music and the word ‘Audio’ connotes straight away to the audience that the magazine will provide you with music information. The word ‘High’ connotes the information will be top quality and up to date.

I chose the colour blue because today, blue is embraced as the color of heaven and authority, therefore the connation's of blue connote the magazine will be superior in the market, alongside other competitors such as Q, NME & XXL.

MAGAZINE DPS SECOND IDEA


I have used the same colour blue as on my front cover to keep up with the brand identity.

In conclusion my magazine JKZ will feature Fetty Wapp on the front cover and double page spread. I have made a few changes compared to my plans as I feel the changes I have made make my front cover and DPS look more professional now I have finished I will be pitching my idea of JKZ and HA.

CONCLUSION

ENVIRONMENT OF PRESENTATION

This is the environment I have presented my work to and the desks and computers is where everyone was sitting to see my work being presented. Also the projector was being used to project my work onto the screen so its big and clear for everyone to see. The clicker was used to change slide easily and with no fuss. Also it has a laser on the end of it so I pointed out what was important in my presentation.

EVIDENCE OF PITCH

Me presenting my pitch to everyone. Based on verbal feedback from everyone I understood what I had to improve on my pitch.

Once I completed my pitch I was given a witness statement from the head publisher which helped me also improve on my pitch.

A negative on the feedback that I got was that I needed to add more detail to the slides I had done. By having this as written feedback it means I can go back and check if I have done everything correctly and not miss anything out.

http://www.pcworld.co.uk/gbuk/computing/laptops-703-c.html - Where I brought the laptop

http://www.theconstructionindex.co.uk/company/Multifab-Metals-Engineering-Ltd/22452 gclid=CI3I7Z_2zsoCFdS7GwodcggJyA - Where I found the building I will be renting.

http://www.argos.co.uk/static/Browse/ID72/33008988/c_1/1%7Ccategory_root%7CHome+and+garden%7C33005908/c_2/2%7Ccat_33005908%7CSofas,+armchairs+and+chairs%7C33008988.htm - Where I found the chairs.

SOURCES FOR PRESENTATION

http://www.pcworld.co.uk/gbuk/computing/laptops-703-c.html

http://www.pcworld.co.uk/gbuk/computing/laptops-703-c.html

http://www.argos.co.uk/static/Browse/ID72/33008988/c_1/1%7Ccategory_root%7CHome+and+garden%7C33005908/c_2/2%7Ccat_33005908%7CSofas,+armchairs+and+chairs%7C33008988.htm




PowerPoint Prezi – I Uploaded my PowerPoint to Prezi Work document – I had all my proposals on there.

And my production plan Internet – I had to search survey monkey up on there

and use N.craftswordpress for some useful help/tips. Public drive – I used the public drive to check my

whiteness statements and use it for example help. Paper & pens – I used paper and pens to draw my

hand drawn drafts out.

MATERIALS USED

SALES FIGURES

Employees Salary per year Graphic Designer £19,870Editor £23,260Production Editor £22,700Editorial assistant £18,463Reporter £21,134Legal £20,000 - £30,000Human resources £17,000Publisher £50,000 TOTAL COST; £192,427

BUDGET SUMMARY

HP Stream 11-r001na Laptop 32GB (Violet Purple) £159.00 x 10 = £1,590

Office Space Rental in Guildford - GU1 - Serviced Offices Guildford

275 per month x 12 x 365 = £1204,500

Chair £19.99 x 10 = £190Desks£49.99 x 10 = £ 499.90

Total = £1,206,779

ADVERTISING Pages Prices per page Full page x 13 £1,155 = £15,015Half Page x 2 £660 x 2 = £1,320Total = £163,335

I've estimated that over the year this is how much I will gain from advertising

Feedback of Pitch – Witness Statement

These are the feedback comments I got given back when I finished my presentation. This helps me know what I need to re-do and what things I have done well in.

FEEDBACK OF PITCH - MAGAZINE QUESTIONAIRE

This graph shows there are more female than males agreeing to fill this questionnaire out. This connotes that female readers are more likely to be concerned about the content of a magazine than male readers would be and that also they are more likely to except the content of the magazine to be tailored to their needs. This demographic is something to consider when producing my own magazine.

This question reveals that there are more old teenagers who filled this out than older adults.

This could mean that I am better placed to target teenagers and young adults as I myself fit in to that demographic. This would mean that my own interests are more likely to mirror the interests of my potential target audience as opposed to trying to research and include the interests of an older adult target audience.


This question shows that the indie genre seems to be mostly popular so this would seem a good place to start when deciding on the content of my magazine. However pop, rock and R&B are also popular genres and perhaps more in the media eye than indie music would be as this tends to be less reported on and more of a niche market.


On this question it shows how often people buy a magazine and most of the people who answered it said never. This reveals the level of marketing I would need to consider when launching a new music magazine. This could mean offering a free sample copy or download to entice the potential audience to buy my full priced and fully formed magazine.


I asked this question because then I will know how much people would want to spend on the magazine. This will help me decide on the price of my magazine bearing in mind what potential customers have said they are prepared to pay. Over pricing it might need to higher profits but could also switch buyers off from buying the magazine in the first place.


On this question on my questionnaire I'm analyzing why you would buy a magazine. Most people said for the gossip and some people said general information and pictures. This reveals that an indie genre might not be the best option as generally it is pop and rock stars who create gossip and hype.


This question on my questionnaire is asking if you’d buy a magazine for the free gift. Most people said ‘yes’ this could reveal they are not buying the magazine for the information therefore disposing of it to just enjoy the freebie. Giveaways are useful marketing tools but not something a new to market magazine would be able to sustain for any length of time due to the high cost no profit factor.


This question on my questionnaire is asking if you would subscribe to a magazine? Most people said ‘no’ this can convey that most readers don’t want to commit to paying for the magazine in advance. This could mean I will need to offer further incentive in order to persuade them to part with their money in advance in receiving a copy each month.


This question is who are your favourite music artists? I asked this question because I wanted to know who everyone's favourites are so I can put them into my magazine and then it would appeal to everyone. Obviously I will now need to consider popular artists within the chosen genre of my magazine. This could lead to needing to complete further primary research with the intended target audience.


Production Plan- Launch Date:One of my corrections was that I needed to add more detail to my production plan, as well as this I needed to include the launch date of my magazine so that the publishers knew when my magazine was coming out, as well as doing this it gave me a target in mind so that I knew how long to give myself, and my employees to produce the magazine. Spending Power Improvement:The last area that needed to be added was added information on the spending power of the readers for the magazine. I will be able to find out what they are willing to pay for that magazine by looking at their disposable income and their spending demographic.

Pitch Improvements

Here is evidence of me taking on board the improvements I was given, one of them was the I didn’t include the ‘spending power’ for my magazine.

I have looked through the corrections, and made sure that I have completed them, and here is evidence of that:

PITCH IMPROVEMENTS(CONTINUED).

Corrections completed.

BEFORE

PITCH IMPROVEMENTS - CHANGES TO FLAT PLAN

AFTER

My magazine flat plan was only 32 pages before I made the corrections which is only for a weekly magazine therefore I changed my magazine flat plan by adding more pages and now I have 64 pages.

WITNESS STATEMENT IMPROVEMENTS TO THE MAGAZINE

On the witness statement I was told my DPS was incomplete and was lacking in conventions such as the Drop Capital. As you can see by the screenshot I have made this correction.I then decided to completely change the layout as I realised I forgot to add in a pull quote. I though the graphite background was also more stereotypical of the genre.

TECHNOLOGICAL CONVERGENCEADVERTISING

To advertise my magazine I have made a Facebook page. The reason I am using Facebook to advetise my magazine is because the main target audience for my magazine is students therefore they are more likely to be using social media. This is an example of ‘Below the line marketing’. Furthermore, it is cheaper for the company to use Facebook as it is free.

PRODUCTION PLAN (FOR YOUR CHOSEN MAGAZINE)

LAUNCH DATE: 1ST OCTOBER4 WEEKS

Week beginning: Sunday 2nd September 2017

Sunday 3rd Monday 4th Tuesday 5th Wednesday 6th Thursday 7th Friday 8th Saturday 9th Decide the deadline for the release.





Complete by:


Complete by:2 days time


Complete by:Today


n/a n/a

Week beginning: Monday 11th September 2017Monday 11h Tuesday 12th Wednesday

13Th Thursday 14th Friday 15th Saturday 16th Sunday 17th

Gather pictures of the artists I will be using and choose what one I want to interview





Complete by:Tuesday 15th September

Complete by:Thursday 17th September


Complete by:Monday 21st

Complete by: Monday 21st


n/a n/a

PRODUCTION PLAN (FOR YOUR CHOSEN MAGAZINE) LAUNCH DATE:

1ST OCTOBER4 WEEKSWeek beginning: Monday 18th September 2017


Thursday 21st Friday 22nd Saturday 23rd Sunday 24th

Take pictures of my artists and put it on a slide of ‘Test photography’.





Complete by:




Complete by:Monday 29th


n/a n/aWeek beginning: Monday 25th September 2017


Thursday 28th Friday 29th Saturday 30th Sunday 1st October






My magazine will be produced by this point, ready to be distributed on the 1st October.

Complete by:30th

Complete by:Thursday 2nd


Complete by:Friday 3rd

Complete by:Today


n/a n/a

My launch date is October 1st. I have some upcoming festivals in my magazine for V

Festival & wireless & reading. These festivals are in my magazine because teenagers and young adults go to them so they can relate and would enjoy reading the magazine more.

My magazine will be released the first of every month for the public to read. I like the idea of having the whole month to get ready for the next issue. There are no dates that will be in conflict with my release date for my magazine.

CALENDAR EVENTS

SALES FIGURES

Employees Salary per year Graphic Designer £19,870Editor £23,260Production Editor £22,700Editorial assistant £18,463Reporter £21,134Legal £20,000 - £30,000Human resources £17,000Publisher £50,000 TOTAL COST; £192,427

BUDGET SUMMARY

HP Stream 11-r001na Laptop 32GB (Violet Purple) £159.00 x 10 = £1,590

Office Space Rental in Guildford - GU1 - Serviced Offices Guildford

275 per month x 12 x 365 = £1204,500

Chair £19.99 x 10 = £190Desks£49.99 x 10 = £ 499.90

Total = £1,206,779

ADVERTISING Pages Prices per page Full page x 13 £1,155 = £15,015Half Page x 2 £660 x 2 = £1,320Total = £163,335

I've estimated that over the year this is how much I will gain from advertising

ETHICAL & LEGAL ISSUES

At its simplest, ethics is a system of moral principles. They affect how people make decisions and lead their lives. Ethics is concerned with what is good for individuals and society and is also described as moral philosophy.

Media ethics is the subdivision of applied ethics dealing with the specific ethical principles and standards of media, including broadcast media, film, theatre, the arts, print media and the internet. The field covers many varied and highly controversial topics, ranging from war journalism to Benetton advertising.

CONSENT FORM.

Here is my consent form, which I only side emailed this to the person I am taking the photos of.I did this for legal reasons.

RISK ASSESSMENT• Making sure the area is safe to be taking pictures.• Remove any wires so people wont trip over them and hurt themselves. • Making sure the flash off before.

When creating my DPS and Front cover, I made sure before putting any images down, and when I wanted to resize them I made sure that I held down shift this is so that the image didn’t pixelate or warp.

I also made sure when positioning any images or text I used the ruler tool, doing this made sure that all my images were in line with the text so that it looked professional and neat.

As well as this when choosing my house colors, I would save my colors into the color swatch section, this is so that when I came back to adding color it was the exact same color so that everything looks neat.

SOFTWARE RISK.

RISK ASSESSMENT- PHOTOS

Before taking my pictures of Will I had to ask him if he was happy with it and also I checked the location to see if there was any sharp edges if he hurt himself. This screen shot shows me asking Will if its okay for me to take pictures of him.

ETHICAL & LEGAL ISSUES

Copy right issues – Copyright means you have to ask for permission to use their work. This can be shown on a photo or written work. This means I will have copyright on my work so then people will have to email me and ask for permission to use my work. © will be located above my barcode so when the readers are reading the price of the magazine they will see that it has the copy right symbol on it.

Data protection act - Data protection act means setting up rules that people have to follow by having Information Commissioner to enforce the rules.

Intellectual property - Intellectual property refers to creations of the mind, such as inventions; literary and artistic works; designs; and symbols, names and images used in commerce.

Source: https://www.ukdataservice.ac.uk/manage-data/legal-ethical

https://www.ukdataservice.ac.uk/manage-data/legal-ethical



Clause 1 – Accuracy

The press cannot publish any misleading pictures of information, they must be accurate on everything they do. For example, I must make sure I do not put an inaccurate date. If I was inaccurate I would have to really quickly publish an apology.

Clause 12 – Discrimination The press must not publish anything

prejudicial. For example anything about someone's religion or race.

https: / /www. ipso.co.uk/edi tors -code-of-pract ice/

EDITORS CODE OF PRACTICE

HOW IPSO WORKS Negotiating remedial action and amicable settlements for

complainants; Issuing rul ings on complaints; Using published rul ings as a means of guiding newsroom practice

across the industry; Publicly censuring editors for breaches of the Code; Passing on pre-publication concerns to editors to prevent the Code

being breached; Passing on requests to editors that their journal ists cease contacting

individuals, and so prevent media harassment; Issuing formal guidance, based on its interpretation of the Code, to

the industry on important issues; Instigating its own investigations under the Code in the public

interest where appropriate; Conducting training seminars for working journal ists and editors; Liaising with other press counci ls international ly.

https : / /www. ipso.co.uk / IPSO/ index .html

https://www.ipso.co.uk/IPSO/index.html


PRODUCTION LEGAL ISSUES

Copyright – copyright is a form of intellectual property, it enables the creator of content the power to exclusive rights of their work.The right to privacy – people have the right to have their own privacy. When publishing content about people we need to make sure that we are not breaking any regulations. To make sure this doesn't’t happen, you would have to ask people that feature in the magazine will be asked for permission to use their images and information. Seditious and criminal libel – this is when information that is considered offensive is written about the government, whereas criminal libel is publishing information about someone or something that can create a negative reputation for the person.

Source: http://www.desktop-documentaries.com/copyright-issues.html

http://www.desktop-documentaries.com/copyright-issues.html



PRODUCTION ETHICAL ISSUES

Discrimination – the magazine has responsibly for all of its content to meet the editors code of practice. Therefore no content should include prejudicial content based on an individuals race, colour, religion, gender and sexual orientation. This may only be mentioned if there is appropriate relevance to the story. Children – as children are considered vulnerable there are many limitations to publishing content that specifically features them. Therefore it is important to establish a contract of agreement that can be signed by child's parent/guardian to enable us to publish content if entirely necessary. Accuracy – content that is published must not be inaccurate, misleading or distorted. This includes pictures, interviews and general information. Sourcing of details also must be precise, therefore material published should be definite fact and no rumors. If this ethical guideline is broken an official apology to the person must be made from the magazine. This is relevant to my magazine because accuracy includes pictures, interviews and general information; which is l ike my magazine. Also sourcing of the details must be true, so there wil l be no rumors going around that aren't true. Source: https

://www.google.co.uk/?client=safari#q=Production+Ethical+issues&gfe_rd=cr

https://www.google.co.uk/?client=safari%23q=Production+Ethical+issues&gfe_rd=cr



PRESS COMPLAINTS COMMISSION- I.P.S.O

The PCC used to be the body that regulated press complaints it has now been superseded by IPSO. It used to be an independent body which administers the system of self-regulation for the press. It dealt with complaints, framed within the terms of the Editors' Code of Practice, about the editorial content of newspapers and magazines and the conduct of journalists. It assisted individuals by representing their interests to editors in advance of an article about them being published.

When making my magazine I will have to consider the editors code, this is found on the press complaints commission website.

EXAMPLE COMPLAINT

TOM CRUISE SUESBAUER –In this screen shot Tom Cruise sues Bauer for posting that he abandoned his little girl.

Source: http://www.hollywoodreporter.com/thr-esq/tom-cruise-settles-50-million-667313

COMPLAINT HANDLING

1. Submitting your complaint to IPSO2. Initial assessment3. Referral to the publication4. The investigation5. Adjudication by the Complaints Committee6. Remedies7. Anonymity and publication of decisions8. Review9. Confidentiality10. Accommodating individuals with disabilities11. Unacceptable behaviour by complainants and vexatious complaints12. Complaints about IPSO




PRESS COMPLAINTS COMMISSION

Areas that are highl ighted with the Edi tors Code: Accuracy

Opportun i ty to rep ly

Pr i vacy Harassment In t rus ion in to

gr ie f or shock Chi ldren/

Ch i ldren i n Sex Cases Hosp i ta l s Repor t ing o f

Cr ime Clandest ine

dev ices and subter fuge

Vic t ims o f sexual assaul t

Discriminat ion Financ ia l

j ourna l i sm Confident ia l

sources Witness

payments in c r im ina l t r ia l s

Payment to c r im ina ls

Harassment – In this image the picture shows the ruling appeared in a smaller font than the rest of the page, did not make reference to the PCC in the headline, and had been heavily edited, with around half of it not included. This was unacceptable to the commission, prompting a further critical adjudication which the magazine then published prominently and in full.

Discrimination – In this screen shot its discrimination women by their colour. The people magazine was sued because they only featured women who are white. Therefore this discriminates against of a darker skin tone and it also shows racism and sexism.

TRADEMARK OF THE MAGAZINE

This is how you register the trade mark of a magazine. This is a step by step process. The reason why you might trade mark is to protect the name of your magazine. Therefore I want to protect JKZ magazine.


https://www.gov.uk/how-to-register-a-trade-mark/apply







COPYRIGHT AND ROYALTIES

Copyright is one of the main types of intellectual property. Others include designs, patents and trademarks. Intellectual property allows a person to own things they create in the same way as something physical can be owned. It is the right to prevent others copying or reproducing someone's work.

This is relevant to magazines because people might photocopy a magazine or a book and give it out as their own copy.

Many songwriters and composers ask The Guild of International Songwriters & Composers questions relating to the music industry, song writing, composing, lyric writing, music publishing and about music publishers.

MAGAZINE FINAL FRONT COVERMy magazine will be called JKZ because as the meaning of it is supposed to be ‘jokes’ it could illustrate the genre is entertaining and will be full of juicy gossip about the music industry and the audience will not get bored of the music and the information inside.

The font style is ‘Myriad Pro’ with the font colour being white with a red background similar to Q.

The competition in the market will be with Q, NME, XXL and Kerrang! because they are magazine of a similar genre. I am going to change a couple colours on my magazine from my ‘Q’ inspiration magazine and I am going to repeat the interview on another page of my magazine. My colour scheme is Red, Black and GreyMasthead – Is he same deign as Q’s masthead. Cover lines- I put my cover lines in the same place as Q’s so both magazines are similar. Barcode - I placed the barcode in the same place as Q’s magazine, which I am keeping the same.The main image – the main image Is in the same place as the one on Q’s magazine.

MAGAZINE FINAL DPS


There is a whole interview of him inside the life of the music industry and outside. I have used the same colour such as red and black similar to the front cover to keep up with the brand identity.

FINAL FRONT COVER I have changed the puff promotion to make it stand out more and visible to the reader.

I have put a white outline on the main headline because you couldn’t see it clearly without it. Also it looks more professional

I have moved the coverlines to the right more so they didn’t cover Will’s face and then made him stand out more.

Before

I have kept my logo the same throughout my magazine because when pitching people preferred this logo compared to my other one.

I have changed the main image because this image fitted the genre to my magazine more.

FINAL DPS COVERI have changed the layout on my DPS to get all of the interview to fit into the columns.

I have added columns on my DPS to make it look professional and neatly laid out.

I have put the interviewer in the colour red to make it look separated with Fetty’s answers.

I have produced Will on the other half of the page to make sure the audience knows he is the star appeal.

I’ve placed the Facebook and twitter logo’s on my DPS to tell the audience that there are Facebook and twitter pages.

In my conclusion I have looked further into the feedback that I got given once I had presented my pitch to the class. This meant in depth analysing of the suggested improvements and how they will affect the production of the magazine. My improvements were to check through the work and check spelling, and to see if I have finished everything and completed it all to the best standard I could.

CONCLUSION

jessica sheridan unit 13

Education