jessica cooper @ convestival 2013
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London 2012Volunteer Management in the National Trust
Make every day a gold medal day
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Introduction & context
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“Volunteers make the difference between a good Games and a great Games” Seb Coe
Volunteering & the Olympic movement
– 1948 London Game saw the birth of the volunteering movement at the Olympic Games
– London 2012 volunteering programme launched in July 2010 with the goal to find 70,000 volunteers for the Olympic & Paralympic Games
– Received quarter of a million applications
– Volunteers, Paid Staff and Contractors made up the London 2012 workforce
– Workforce managed at Games time by Workforce Operations Managers based at venues
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Attract & select the right people with the right skills to deliver the best
games ever
Goal of the Volunteer Programme
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Outreach & Attraction
– How many volunteers do you need?
– Who do you want to attract?
– How can you reach out to them?
Making the difference
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Expectation Management
– Clear expectations before you recruit
– What role will they be doing?
– How long will they be required to volunteer?
Making the difference
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Rigorous Recruitment
– Professional – when, where, what the interview will consist of?
– What experience do you want to create for your volunteers?
– What are you looking for? How will you look for it?
– What information do you want to communicate?
– How can you build their excitement about becoming a volunteer?
– Don’t be afraid to say ‘thank you but no thank you’
Making the difference
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Training & Feedback
– Equip volunteers with the skills to do their roles
– Good induction
– Ongoing training
– Qualifications? Recognition?
Making the difference
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Communications
– Clear, regular, planned
– Appropriate delivery mechanisms for messages; posters, text messages, twitter, email
Making the difference
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Recognise skills & embrace individuality
– Variety & breadth of experience
– Code of Conduct
– Individuality
Making the difference
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Reward & Recognise
– A good job
– Commitment
– Thank you
Making the difference
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Volunteers – truly inspiring
http://www.youtube.com/watch?v=53ckZ8x75PU
Summary