Jeopardy

JeopardyOverview of Chapter

Consumer Buying Rate

Sources of Ideas

Product Development process

Product Launch Factors

10 10 10 10 1020 20 20 20 2030 30 30 30 3040 40 40 40 40

For 10 Points

Name one reason why it important for companies to

introduce new products.

For 20 Points

Truly new products to the market are call what.

For 30 Points

Define Innovation

For 40 Points

Name 4 recent invention in the last 10 years and the company

they came from.

For 10 Points

This group is the first to have the news gadget.

For 20 Points

The theory surrounding this process allows marketers to

have an understanding of consumers buying patterns.

Name this process.

For 30 Points

If this group does not become large enough what happens to

the product.2. Name this group.

For 40 Points

Name one of the characteristics that influences the speed of a product to diffuse throughout

the market.

For 10 Points

This type of process involves lots of individuals suggesting ideas and then voting on the

best idea.

For 20 Points

Listening to customer ideas and input on a product is what

form of gathering ideas.

Daily Double

As a group create a list of 5 new products.

For 40 Points

Describe the differences between Internal Research and

Development group and a Research and Development

Consortia.

For 10 points

Your employee at your firm and the office manager just asked you to taste a new product.What form of testing is this?

For 20 points

A new product is introduced in limited area prior to National

launch.

For 30 Points

This stage of testing includes a written description of the

product and how it works. What stage is this?

For 40 Points

Name two questions that most surveys want to know about the new product.

For 10 Points

• 15% of our new product• $100 mail-in rebate

Are examples of what.

For 20 Points

This stage is the last to follow and usually evaluates the product after the launch.

For 30 Points

Describe a marketing strategy that firms use to get retailers to

sell their product.

For 40 Points

Explain why timing is a factor in the launch of a new product.

Provide example

Final Jeopardy

Name the latest products by:McDonald’s

&Apple