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Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 Final Jeopardy

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Page 1: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

Jeopardy

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Terms Bi-err BigData Methods 6Letters

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Final Jeopardy

Page 2: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

Terms - $100

◼ The application of the scientific method in searching for the truth about marketing phenomena

◼ What is Marketing Research?

Page 3: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

Terms - $200

◼ A formal statement, derived from theory, explaining some specific outcome

◼ What is hypotheses?

Page 4: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

Terms - $300

◼ A situation that makes some significant negative consequence more likely

◼ What is Market Problem?

Page 5: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

Terms - $400

◼ A continuous variable expected to show a statistical relationship with a dependent variable

◼ What is a covariate?

Page 6: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

Terms - $500

◼ The process of changing the original form of the data to a format suitable to achieve the research objective

◼ What is Data conversion (data transformation)?

Page 7: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

Bi-err - $100

◼ Error resulting from some imperfect aspect of the research design

◼ What is Systematic Error?

Page 8: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

Bi-err - $200

◼ Sample members who are mistakenly not contacted or who refuse to provide input in the research

◼ What is Nonrespondents?

Page 9: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

Bi-err - $300

◼ Bias in responses caused by respondents’ desire, either conscious or unconscious, to gain prestige or appear in a different social role

◼ What is Social-desirability bias?

Page 10: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

Bi-err - $400

◼ A persistent tendency for the results of a sample to deviate in one direction from the true value of the population parameter

◼ What is Sample bias?

Page 11: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

Bi-err - $500

◼ A category of sample bias resulting from some respondent action such as lying or inaction

◼ What is Respondent Error?

Page 12: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

BigData - $100

◼ Data gathered and recorded by someone else prior to and for a purpose other than the current project

◼ What is Secondary Data?

Page 13: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

BigData - $200

◼ Represent events recorded by or generated by the organization

◼ What is Internal Data?

Page 14: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

BigData - $300

◼ A mathematical representation of the relationship between two or more variables

◼ What is Model Building?

Page 15: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

BigData - $400

◼ Diverse types of data offered by a single company

◼ What is Single-source data-integrated information?

Page 16: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

BigData - $500

◼ A form of artificial intelligence in which a computer is programmed to mimic the way that human brains process information

◼ What is Neural network?

Page 17: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

Methods - $100

◼ A one-on-one interview between a professional researcher and a research respondent conducted about some relevant business or social topic

◼ What is Depth Interview?

Page 18: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

Methods - $200

◼ The documented history of a particular person, group, organization, or event

◼ What is Case Study?

Page 19: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

Methods - $300

◼ Represents ways of studying cultures through methods that involve becoming highly active within that culture

◼ What is ethnography?

Page 20: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

Methods - $400

◼ An indirect means of questioning that enables respondents to project beliefs and feelings onto a third party, an inanimate object, or a task situation.

◼ What is Projective Research Techniques?

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Methods - $500

◼ In this method, researchers refer to participants as subjects

◼ What is marketing experiment?

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6Letters - $100

◼ This method represents a way of describing public opinion by collecting primary data through communicating directly with individual sampling units

◼ What is Survey?

Page 23: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

6Letters - $200

◼ A formal, logical explanation of some events that includes descriptions of how things relate to one another

◼ What is Theory?

Page 24: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

6Letters - $300

◼ Characteristics of experiments that allow hypotheses to be tested

◼ What is Effect?

Page 25: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

6Letters - $400

◼ Error arising because of inadequacies of the actual respondents to represent the population of interest

◼ What is Random Error?

Page 26: Jeopardy - Iana Shaheen · Jeopardy $100 Terms Bi-err BigData Methods 6Letters $200 $300 $400 $500 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500

6Letters - $500

◼ The use of powerful computers to dig through volumes of data to discover patterns about an organization’s customers and products

◼ What is Data Mining?

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Final Jeopardy

◼ This method records a respondent’s first cognitive reactions (top-of-mind) to some stimulus

◼ What is Free-association techniques?


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Jeopardy $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500

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$500 $500 $400 $400 $300 $300 $200 $200 $100 $100 $500 $500 $400 $400 $300 $300 $200 $200 $100 $100 $500 $500 $400 $400 $300 $300 $200 $200 $100 $100

ItalyGermanyHitlerVocabMussolini 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500

$100$200$100$300$100$200 $400 $200$200$400 $100 $400 $100$400 $500 $200$500 $300$500$300$300$500$300$400 $500

Parabolas $100 100 $300 $300 $200 200 $400 400 $500 500 $100 100 $300 300 $200 200 $400 400 $500 500 $100 100 $300 300 $200 200 $400 400 $500 500 $100

JEOPARDY. JEOPARDY 100 200 400 300 500 200 300 400 500 200 300 400 500 200 300 400 500 200 300 400 500

BritainU.S.FrancePeopleVocab 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500

JEOPARDY 1930s Categories 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 500

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10100 200 300 400 300 500 400 500 100 300 400 500 100 200 300 400 500 600

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Nutrients $100 $400 $300 $200 $400 $200 $100$100 $400 $200$200 $500$500 $300 $200 $500 $100 $300 $100 $300 $500 $300 $400$400 $500

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STARS & GALAXIES JEOPARDY. 100 200 300 200 100 500 400 300 200 300 500 200 400 300 500 400 500 400 300

Jeopardy $100 Misc.GeographyAnimalsPeopleCoral $200 $300 $400 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300

200 300 400 500 Europe & Geography 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100

GeographyCultureDynastiesVocabularyReligion 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500

PeopleRulersDynastiesVocabularyPlaces 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500

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Jeopardy $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $400 $300 $200 $100 $500 $400 $300 $200 $100 $500 $400 $300 $200 $100 Business

JEOPARDY Economics Categories 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500

Jeopardy Jeopardy 200 100 200 300 400 500 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500

No Slide Title · $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500 $100 $200 $300 $400 $500

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JEOPARDY Nationalism Categories 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500

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200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100

200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 CampaignsConstitutionExecutiveLegislativeVariety

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Jéopardy VocabulaireGrammaireRèglesTraductionCulture 100 100 100 200 200 200 200 200 300 300 300 300 300 400 400 400 400 400 500 500 500 500

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