Steps to Leverage Social Media

Strategies that work

Jennifer R. HenleyTwitter ID: jrhenley

@PauletteBennett my *fave* children’s book of all time! #DrSeuss

3rd most populated country

Twenty-fiveBILLION

amount of content

shared each month

6X LY volume

500B minutes per month

4B IMAGES HOSTED

7 HOURS

for Lebron James to reach

150,000 followers

It took Bill Gates 8 hours to reach 100,000

FIVE HUNDRED BILLIONPeer impressions Americans generate each year via social

media

62%

2 billion/per day

2x as LY

Sometimes the questions are

complicated and the answers are

simple.

OBSTACLES

Time Requirements• Very time-intensive• Lack of internal resource time

Budget Constraints• Limited budgets• “The Economy” = conservative spending

Unproven Tactics• Requires expertise • The necessary waste of experimentation

BENEFITS

Source Passive Candidates• Targeted Demographic• Unique vehicles

Cultivate Candidate Relationships• Build an engaged candidate pipeline• Be a resource

Monitor and Build Your Brand• Learn what’s being said about you• “Guide” the conversation and create viral

marketing

Today is your day!

Your mountain is waiting.

So... get on your way.

PLAN

PLAN

Set Goals

Solidify Your Personal Brand

Develop a Social Media Policy

Think Mobile

Build Your Employment Brand

Provide employees

examples of

WHAT TO DO

vs.

WHAT NOT TO DO

Today you are You,

that is truer than true.

There is no one alive

who is Youer than You.

Custom Social Network

B

24-Month Social Marketing Timeline

Months 1-3: Brand Presence • Create profiles• Implement brand image• Announce presence

Months 3-12: Brand/Job Seeker Engagement • Increase follower base• Monitor brand, industry, niche• Communicate with candidates

Months 6-24: ROI Focus• Assess goals / achievements• Address areas for improvement• Identify additional metrics

The more that you read, the more

things you will know. The more that

you learn,

the more places you'll go!

Email: jhenley@nasrecruitment.com

Twitter.com/jrhenley

Linkedin.com/in/JenniferRoseHenley

Facebook.com/nasrecruitment