jenn quader crew presentation july 15 2014
DESCRIPTION
As professionals (and really, as humans) we’re all using social media. We understand what it is. We just need to better understand how to leverage it for business. Based on this insight, in this presentation, Jenn addresses social media from a tactical perspective, providing tips and tools on specific social media applications that can easily be implemented by CREW members to help them grow their businesses.TRANSCRIPT
T H R E E K E Y S
T O S O C I A L M E D I A S U C C E S S I N
C O M M E R C I A L R E A L E S T AT E
Jenn Quader
Vice President, Client Services
Brower, Miller & Cole
@jennquader
Jenn Quader
h e l l o !
h e l l o !
#CREWOC Jenn Quader
Vice President, Client Services
Brower, Miller & Cole
@jennquader
Jenn Quader
3 Things To Know About Jenn
1) Started my career as a TV journalist
2) “Big Agency” credentials
3) Hold an MA in Global Communications
from the American University of Paris
h e l l o !
Jenn Quader
Vice President, Client Services
Brower, Miller & Cole
@jennquader
Jenn Quader
Is Commercial Real Estate
really a “social media”
industry?
RELATIONSHIPS
Social media is all about building
trust, rapport, and relationships
beyond the services or products we
sell.
--Social Media Examiner
“ ”
• Increase Brand Awareness
H O W C A N S O C I A L M E D I A H E L P
C R E C O M PA N I E S ?
• Increase Brand Awareness
• Humanize the company
H O W C A N S O C I A L M E D I A H E L P
C R E C O M PA N I E S ?
• Increase Brand Awareness
• Humanize the company
• Establish Thought Leadership
H O W C A N S O C I A L M E D I A H E L P
C R E C O M PA N I E S ?
• Increase Brand Awareness
• Humanize the company
• Establish Thought Leadership
• Connect with clients,
prospects and industry
influencers
H O W C A N S O C I A L M E D I A H E L P
C R E C O M PA N I E S ?
The pr inc ip les are the
same for
per sona l brands .
• Stand out in your industry
A S A N I N D I V I D U A L , Y O U C A N
U S E S O C I A L M E D I A T O :
• Stand out in your industry
• Demonstrate your expertise
A S A N I N D I V I D U A L , Y O U C A N
U S E S O C I A L M E D I A T O :
• Stand out in your industry
• Demonstrate your expertise
• Attract referrals and new clients
A S A N I N D I V I D U A L , Y O U C A N
U S E S O C I A L M E D I A T O :
QUICK SUCCESS STORY
Coy Davidson
Q U I C K S U C C E S S S T O RY
Coy Davidson
Leasing Broker –
Colliers Houston
Q U I C K S U C C E S S S T O RY
Coy started using
social media as a
personal branding
tool.
Q U I C K S U C C E S S S T O RY
Coy started using
social media as a
personal branding
tool.
Q U I C K S U C C E S S S T O RY
Last year, Coy
reported that he had
more than doubled
the volume of his
referrals.
Q U I C K S U C C E S S S T O RY
Real estate has always been a
social business, and using the speed
and reach of online social tools to
expand your network will only
become increasingly important.”
--Coy Davidson
Colliers Houston
“
”
How To Do i t ?
1) Create a Content Strategy
2) Share Content Strategically
3) Understand (and Use) Specific Platforms
3 K E Y S T O S O C I A L M E D I A S U C C E S S
What Do I Mean By
CONTENT?
K E Y # 1 :
C r e a t e a C o n t e n t S t r a t e g y
Step 1: Positioning - decide on your message
C R E A T E A C O N T E N T S T R A T E G Y
M E E T J O E
• Joe is the same guy
M E E T J O E
• Joe is the same guy
….at the gym
M E E T J O E
• Joe is the same guy
….at the gym
….at the office
M E E T J O E
• Joe is the same guy
….at the gym
….at the office
….on vacation
M E E T J O E
• That means Bank of America is the same
….on its website
….on social media
….in its branches
M E E T J O E
• That means Bank of America is the same
….on its website
….on social media
….in its branches
Be sure your company or personal brand has the
same positioning on all channels.
M E E T J O E
Step 1: Positioning - decide on your message
Step 2: Strategic Selection – choose your
distribution tools
C R E A T E A C O N T E N T S T R A T E G Y
I t ’s a Jungle Out There
K E Y # 2 :
S h a r e C o n t e n t S t r a t e g i c a l l y
-40- 40
Your
Message
Blog
Twitter Vimeo /
YouTube
Emails
Website
Publicity
C O N T E N T 3 6 0 U T I L I Z AT I O N
K E Y # 3 :
U s e h e l p f u l t o o l s t o s h a r e
c o n t e n t s t r a t e g i c a l l y
Two S p e c i f i c
S o c i a l M e d i a P l a t f o r m s
(Other good social media platforms to consider)
• You can say what you want about your
company or your personal brand – it’s self-
publishing
• Great for SEO
• So much potential - You can post anything
W H Y B L O G ?
• Keep it focused on your message
• Answer questions
• Build on other people’s content
• Don’t be boring!
S T R A T E G I C B L O G G I N G
• Use Hubspot’s Blog Topic Generator for fun
topic ideas:
http://www.hubspot.com/blog-topic-generator
T I P S & T R I C K S : B L O G G I N G
• Huge potential audience - Over 550 million
registered users
• Growing in popularity - Fastest growing
network with a 44% growth from 2012-2013
• It’s easy – tweet as you go
W H Y T W E E T ?
• Position yourself as an expert
– Distribute your blog posts, company news, and
other content.
– Share industry news and other interesting curated
content
• Practice Smart Targeting
– Make a list of the people you want to meet
– Follow them, Re-Tweet them – support them
S T R A T E G I C T W E E T I N G
• Use Hootsuite to cut through the clutter
https://hootsuite.com/
T I P S & T R I C K S : T W I T T E R
• Use Hootlet to share things while you browse
https://hootsuite.com/features/extensions
T I P S & T R I C K S : T W I T T E R
1) Create a Content Strategy
– Define your message
– Choose your social media channels
2) Share Content Strategically
3) Understand (and Use) Specific Platforms
– Blog
T O W R A P I T U P
-55- 55
Your
Message
Blog
Twitter Vimeo /
YouTube
Emails
Website
Publicity
C O N T E N T 3 6 0 U T I L I Z AT I O N
T h a n k Yo u .
Jenn Quader, VP, Client Services
Brower, Miller & Cole
@jennquader
Jenn Quader