jen serdetchnaia - cv june 2016

(416) 859-6004 | [email protected]

Jen (Evgeniya) Serdetchnaia (416) 859-6004 | [email protected]

Portfolio jenserdetchnaia.com Experience User Experience Architect, Klick Health; Toronto, ON Oct 2015 – Present Klick Health is an award-winning independent digital health agency that creates solutions for patients, caregivers, healthcare professionals and payers with the mission of making a difference in patients' lives.

§ Creating site maps, flows, navigation strategies and wireframe prototypes and annotations for responsive design projects.

§ Developing personas and customer journey maps. § Conducting user research and usability testing activities. § Creating hierarchy and taxonomy. § Collaborating with creative leads on interaction and visual design.

User Experience Designer, EPAM Systems; Toronto, ON Mar – Oct 2015 UX designer for usability testing for eCommerce site on mobile, tablet and desktop for retail client

§ Collaborated in writing test plan and test script; screened users to participate. § Led usability tests with 10 participants across mobile, tablet and desktop. § Compiled findings report and presented to the client team.

UX designer for redesign of enterprise ordering system for retail client • Created wireframes for redesign of system from green screen to web-based.

Senior Consultant, IBM Interactive Experience & Mobile; Toronto, ON Oct 2014 – Mar 2015 Functional analyst with project experience in mobile, user experience design, information architecture, Customer Relationship Management, mobility enablement roadmapping, business and functional requirement gathering, and product management. Identified as IBM Top-Rated Contributor for 2014. Customer experience consultant for contact centre implementation for interactive bank client

§ Designed functional architecture for omni-channel customer experience group. UX designer for iBeacon demo and author of iBeacon POV for airline client

§ Designed demos of travel applications incorporating iBeacon; led wireframing and prototyping for the apps (tablet and mobile screens); collaborated with developer for Proof of Concept.

§ Created personas and user stories for iBeacon use in the airline industry; facilitated workshops with technology and industry SMEs to validate personas and user stories.

§ Researched and wrote an art of the possible POV on the use of iBeacon in airports.

Consultant, IBM Strategy & Analytics; Vancouver, B.C. & Toronto, ON July 2012 – Aug 2014 UX consultant for mobile program for government health organization client

§ Created art of the possible journey maps, mobile scenarios and personas to convert web functionality to mobile apps while managing backend constraints; took part in selection process for platform and hardware, choosing responsive design optimized for tablet via HTML5-hybrid.

§ Led team of 7 in end-to-end design of program's premier tablet app in a nascent mobile portfolio deployed from the Cloud; responsible for user interface requirements, wireframes and prototype.

Information architect for government health organization client § Led information architecture for web portals (for both internal team and client-facing reporting). § Developed and implemented a content management strategy to improve communications and

knowledge strategy on a project with a team of 100 people, increasing team efficiency. § Designed product marketing material, including flyers for Center for Disease Control Conference. § Compiled software release documentation for the client by coordinating with teams across

functions and geographies, meeting a deadline on a bi-monthly basis.


§ Led quality assurance workshops across project functions, delivering report recommendations with measurable outcomes of savings of ~$100,000 annually.

Business analyst and project financial analyst for CRM strategy for banking client § Validated requirements for a client’s CRM program against a CRM framework. § Conducted an industry analysis of CRM maturity. § Saved costs by 10% on a $175K fixed revenue contract with diligent tracking and communication.

Business analyst for mobility enablement strategy for insurance client • Helped create personas and journey maps to design company’s mobility enablement program. • Created material for persona-generating workshops with client and helped to facilitate.

Business analyst for Quality Assurance Framework for government health organization client § Helped design a Quality Assurance Framework and conduct a Current State Assessment.

Project Director, Vanderbilt University Medical Center; Nashville, TN. May – July 2011 Conducted a feasibility study and designed a doula support program for the childbirth process at the Vanderbilt Center for Women’s Health – OB/GYN, targeting low-income female patients. Research Analyst, Mirabilis Advisory; Delhi, India May – Aug 2010 Researched city planning, infrastructure and urban design in second-tier cities in India, and analyzed the public health impacts. Organized, managed and hosted the India booths at the World Cities Summit, 2010, and the Singapore International Water Week, 2010, in Singapore. Designed marketing material for India’s infrastructure initiatives. Education

Master of Design in Inclusive Design (Executive-style) 2016 – 2018 (expected) OCAD University Certificate in User Experience: Advanced 2014 – 2015 Center for Advanced Digital Applications, New York University Mobile & Tablet UX; Front-End Development; User Research; Visual Design; UX Portfolio Continuing Studies in Computer Science 2014 British Columbia Institute of Technology Object-oriented Programming (Java); Web Development & Design Bachelor of Science in Public Health, Honors 2008 – 2012 University of North Carolina at Chapel Hill – Gillings School of Global Public Health Health Policy & Management, Chinese Mandarin, Social Entrepreneurship Morehead-Cain Scholar: The oldest and most prestigious scholarship program in the U.S. Cumulative GPA: 3.5/4.0 Honors Thesis: Student Referral to the UNC Campus Health Counseling and Wellness Services and the UNC Alcohol and Substance Abuse Treatment Program for Alcohol and Substance Abuse Treatment Study Abroad: Xiamen University in Fujian, China – Chinese Mandarin & Asian Studies (Fall 2009) Leadership

Founding Team Member & Web Designer, Artlet; Toronto, ON Jan 2013 – Present artlet.ca ART LET provides artistic outlets for people to creatively express themselves with the mandate to share, create and collaborate. ART LET hosts a series of collaborative paint nights in Toronto.


Founder & Former Director (2009-2012), Empower U; Kumi, Uganda June 2009 – Present empowerugandanow.com Founded and managed a 501(c)3 non-profit organization with the mission of promoting microfinance in East Africa by training North American students as international development consultants and sending them to intern in Uganda to develop and invest in the microfinance projects of women in need.

• Raised over $25K in grants and like-awards. More than 60 Ugandan beneficiaries. • Led Consultant teams in Uganda over 3 separate trips. Student group of more than 20 members.

Additional Information Skills: functional analysis, personas, journey-mapping, screenflow, wireframing, prototyping, user testing Software: Axure, Omnigraffle & Sketch (wireframing & prototyping), Indigo Studio & InVision (prototyping); Adobe C-Suite (Photoshop, Illustrator, InDesign); Microsoft Office (Publisher, Visio, Excel, Project, PowerPoint, Word); Salesforce (CRM – completed week-long Admin/Service Cloud course at SalesforceU); Tableau (data visualization) Programming languages: HTML5, CSS, JavaScript Methodologies: user-centric design, Software & Product Development Lifecycle, Agile/Waterfall, scrum, QA & Lean, Target Operating Model Languages: Russian (fluent), French (basic), Spanish (basic), Chinese Mandarin (basic) Interests: environmental sustainability and climate change, human-computer interaction, new media Hobbies: Yoga, skiing, hiking, travel, photography, writing, reading everything, future sound music

jen serdetchnaia - cv june 2016

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