World Summit on Media for Children and Youth

Jemma’s notes

Entrepreneurship and Journalism for Young Refugees

- Help young people use their freedom of speech and build their own business.- 300,000 people in 3 camps @ Dadaab- 26 boys/girls aged 15-25years-old – had basic knowledge of English.- Now 40 teachers/60 students.- YEP – Youth Education Pack.- Occupations: tailors/carpenters/hair and henna/secretary- Used a story about an umbrella to explain how to structure a news story plus write a

headline.- Solar-run computers.- Started with learning the w’s (who/what/why/when)- Produced a manual beforehand – helped build structure but only used it as a guideline.- Focused on stories which could help the community e.g. health, water etc.- Working in groups to support each other on the jobs.- Brought in newspapers – see how other journalists write.- Started an internet cafe- Important to get parents approval particularly with Muslim girls to gain trust.- Build democratic mind set.- Consciousness of freedom to speak.- Improve language- Make-up from other cultures more visible- Contribute to mutual respect and understanding.- Open up doors.- Not many immigrants read newspapers but if they’re involved in a project it will spark

their interest.- Writers’ Visa certificate – qualification.- Openness- Improve self-confidence and language- Training in the ethics of journalism- Their product:

o Establish corporations with partnerso Give at least 10 training sessionso Develop workbooko Develop newslettero Strengthen comms skillso Train the trainers.

jan@steen.as – Jan Vincens Steen +4792486681ps@nhografisk.no – Paal Stensaas +4792053152Both based in Norway.

TMCSpoke to Steen about working/partnering with TMC on an East Midlands model. He was very keen to work with the UK.

Children, Media and Democracy

Principles to follow when using media aimed at children and young people:- Equality (boys and girls having the same opportunities)

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- Diversity (gender/race/disability/ethnicity/religion)- Similarity (children share same challenges/drams/morality/friends/difficulties)- Unity (friendship – not always about sex between the two genders)- Family- Authenticity - Voice (giving young people a voice of their own)

saleh@uct.ac.za jre.qis@gmail.com

TMCThink about the principles in terms of our website.

Invisible marketing towards Children

Marketing/legislation acts in Sweden.ICC Code of Advertising and Marketing Communication Practice (worldwide)Stealth marketing – ‘customers’ paying compliments to other customers/carrying sale bags around as if they’re shoppers.

Sesame Workshops: Building Healthy Habits for Life

- Using the power of media for education.- Special attention to those with the least access to education

- Alternative distribution methods such as phone apps.- Meeting local educational needs and United Nations Millennium goals.

Examples of work:- Vaccination pamphlets- Product messenging

- Improve knowledge, attitudes and skills to deal with situations such as HIV.- Child obesity – USA campaign.- Cookie Monster – sometimes food rather than an all time food. Obama’s wife to plant a

garden/veg patch in new series.- Need to intervene by 4-5 years-old.- Outreach kits.

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Assessment of need

Distribution

Evaluation

Production Objectives

Curriculum

TMC a deliverer of Sesame workshops in the East Midlands? Find out if anyone in the UK is already involved.

Promoting Online Safety across Europe and Beyond

- More about responsible use rather than safety- European Schoolnet- Learning resource exchange – a portal for all to use.- eTwinning – connecting schools virtually- Insafe = 30 countries incl. UK.

OpportunitiesGlobal library on demandMulti-media learning contentCreativity user-generated New socialisation opportunitiesMobile anywhereVirtual worlds

ChallengesNon-accountabilityCut/paste non-learningPhoto misuse/privacyDiscerning friendsLocation riskViolence

Education: a treasure hidden within learning...- eCitizenship- Digital literacy- Av-media “ “- Social “ “- Cultural “ “

Safety is about behaviour not technology

Prevention ladderMeasure impactPeer supportPositive useIncident handling proceduresAcceptable use

e-safety kits

wildwebwoods.org – Teachers’ guidesaferinternet.orgeuropeanschoolnet.orgsafetykit.netteachtoday.eu

Janice.richardson@eun.org

Social Media for All- Social media is not just social networking- Creating conversations (e.g. Facebook Ikea).- Join the conversation (at the end of articles on press releases)

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- Hardwiring conversation- Make a mess to find out where you’re going

Bubbl.usUstream.tvAnimoto.comIssuu.comCapzles.comJaycut.com

TMC- Offer digital youth training – could invite them in for young communicators

group- Staff/team training on how to be more competent and efficient on web- Staff/team training on what free software/downloads and online applications

there are to be used along side programmes of work

Media Education around the world: Ideas, practices and perspectives.

Key components of learning media

Active engagementConnectionFrequent contact with professionalsParticipation

TMCTo bare this in mind if we go down the route of developing media education/workshops or programme.

Lucia Araujo – Globo TV in BrazilTV Globo for Brazilians by Brazilians

- A mirror on themselves as well as a view of their world to others.- Internet book – made into a series by creating a social network. People could then use

their webcams to record sections of the book which would be played alongside the text or alongside an animation of the book.

- Literacture became a popular discussion again.

Kathryn Montgomery and Jerry Chester (married)

Key features of contemporary marketing- 360 degrees marketing – multi platform- Data collection and behavioural profiling- Mobile and location targeting- Woven in communication and social interactions- Immersive virtual environments- User generated co created ads- New metrics – research and measurement built into advertising/content

Fundamental goal: engagement

- Marketing targeting individuals who’ll then share through their networks such as promoting a link on Facebook or Twitter.

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TMCComms to discuss new monitoring and advertising possibilities on the web.

Global Youth Council

TMCCan we connect them with young people in the East Midlands?

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