jeff wendorf superintendent casey mackert director of performance & public relations lake....
TRANSCRIPT
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Jeff Wendorf
Superintendent
Casey MackertDirector of
Performance &Public
Relations
lake . local . schools
Strategic Communication
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How do you plan?How do you decide what to use?
How do you know it works?_________________
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Strategic Planning should include
communication as a key component
____________
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Survey Datasegmented for each type of
communication and stakeholder
group
______
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Communication
SLT Action
Measures
______
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How do we communicate?
______
Face to FaceWriting
Electronic MediaSocial Media
Surveys
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Face to Face
______
Key Communicators
Superintendent’s Roundtable
Lunch Break
PROS
SLTELT
Stark County ESC Communications
Roundtable
Break
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Writing
______
Blue Streak NewsFinance Newsletter
Building/Grade Level Newsletters
Press ReleasesCaresCards
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Writing
______
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Electronic Media
______Lake TV
Lake TV Video WebsiteDistrict Website
Finance DashboardWhat Happens at Lake…
Constant ContactAAA Lake TV Shows
Morning AnnouncementsMedia Hotsheets
It’s Friday!Superintendent’s Strategy Update
Legislative UpdatesRumor Mill
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Electronic Media
______District Website
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Electronic MediaFinance Dashboard
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Electronic MediaWhat Happens in Lake….
Lake TV
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Electronic MediaConstant Contact It’s Friday!
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Social Media_____________
Constant Contact
FacebookLake APP
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Building, Department & Teacher Facebook Pages
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Facebook - Disclaimer
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Community EngagementStaff Engagement
Student EngagementCommunication
TechnologySpecial Services
Professional Development360s
Classroom SurveysDepartmental Surveys
Surveys__________
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Survey results give us areas to
focus our efforts for improvement _______________
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Survey results give us areas to
focus our efforts for improvement _______________
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Strategy + Action + Measurement = Effective Communication
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Questions?
Thank you!
Jeff Wendorf – Superintendent [email protected]
Casey Mackert – Director of Performance and Public Relations [email protected]