VIDEO IN THE PALM OF YOUR HAND

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January 2015: 3 billion video plays per day

April 2015: 4 billion video plays per day

75% of the views occur on mobile

Source: Facebook April 2015

FACT: We spend more time engaging with our

smartphones than any other screen

Source: eMarketer 2015

The average U.S. adult will spend 5 hours and 31

minutes watching video every day this year

Digital video will account for 39 minutes on mobile

per day

Source: eMarketer 2015

4.5 inches + drives 44%more video viewing

Source: ooyala 2014

Make for Mobile

Content Culture

We Are All Broadcasters

Access to data

CHALLENGE: CREATE RELEVANT EXPERIENCES

3rd Wave of Digital Advertising is Adaptive Mobility

1 2 3Location Sensors Context

Data is the glue

Three Core Components of Adaptive Mobility

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Make It Relevant

Make It Fast

Make It Informative

Make It Memorable

Make It Valuable Wearables + Sensors

Make It Timely

Make It Appropriate

Make It Visual

Make It Experiential

Context

Make It Manageable

Make It Valuable

Make It Entertaining

Best Video Experiences

1. Make it mobile

2. Make it relevant

3. Make it timely

4. Make it manageable