A top benefit of membershipTo: JEA Board, JEA membersFrom: Bradley Wilson, editorDATE: march 15, 2013

We set off this year ready to produce four quality issues pushing the envelope of journalism education while challenging educators and students in all aspects of media production. We succeeded. We’ve dealt

with more demands on our time including creation of the advisory group — which we are excited about — reports and meetings.

Advisory BoArdAfter surveying Board members and others active in JEA, the magazine staff (and

others) compiled a list of names of people to consider as members of the magazine advisory group. We are working to obtain five members, but have four with a wide variety of experiences.

incomeAdvertising sales continue to exceed budgeted expectations. This year alone,

despite unfunded budget requests, the income from the magazine contributed an additional $3,757 to the other areas of the budget. (In other words, the expenses for the magazine went up by $235 while income went up by $3,992. The additional income was not put back into the magazine.)

Further, actual income for the magazine during the past two years was $16,539, a total that is $2,547 above what JEA budgeted for anticipated advertising income. In other words, the magazine should contribute $6,000 more than expected to JEA’s income yet expenses have not changed substantially.

We have also addressed three issues with staff members that are, as yet, unresolved.

• Advertising records show that we’ve received $10,598.50 in income this fiscal year for C:JET. The profit/loss standard shows $0.00. The transaction detail shows $8,768.19. These should match to the penny. Why don’t they?

• There are no names in the Transaction Detail provided by the national office. How do we know who has paid from this record?

• Assistant editor expenses need to be broken out like all other line items to accurately reflect travel, lodging and stipend lines.

ThAnks to the following people who contributed to this report: howard spanogle, assistant magazine editor and retired scholastic media adviser, and members of the national office staff, including connie Fulkerson, sharon Tally and Pam Boller.

communicATion:

JournalismeducATion TodAy

COMMUNICATION:

JOURNALISMEDUCATION TODAY

VOL. 46 | ISSUE 1 FALL 2012

INSIDE.

THE DIGITAL TRANSFORMATIONJournalism is evolving. Instructors

must prepare students to be digital communicators online and

in a social media environment. Embrace the technology.

HIT IT OUT OF THE PARKScholastic journalists have the

time, resources and access to chase innovative stories. Students need to step outside their comfort zone

to chase The Big Story.A PUBLICATION OF THE JOURNALISM

EDUCATION ASSOCIATION.

advisory groupellen AusTin, MJE, teaches journalism at Palo Alto (Calif.) High School, which received a 2011 First Amendment Press Freedom Award. She advises the Viking sports magazine and website, which has earned CSPA Gold Crowns. She co-advises INfocus daily broadcast news program. Austin chairs the SPLC steering committee, serves on the JEA Northern California board, and is a past JEA board member. She received JEA’s Rising Star Award and California Journalism Education Coalition Teacher of the Year. She is 2012 DJNF National High School Journalism Teacher of the Year. ellenjaustin@gmail.com

Amy devAulT, MJE, teaches editing and visual communication at Wichita State University. After teaching high school journalism for three years, she spent nearly five years as a visual journalist at The Wichita Eagle, where she designed the front page. DeVault earned a Society of News Design award of excellence and helped The Eagle win Kansas Press Association’s best front page award. adevault@me.com

vAlerie kiBler has been teaching for 25 years and has been at Harrisonburg High School in Virginia for 15 years. Her advanced journalism class is responsible for the publication of Newsstreak, Harrisonburg’s nationally award winning student newspaper and www.newsstreak.com, the online publication. Kibler serves as the JEA State Director for Virginia and as Treasurer of the Virginia Association of Journalism Teachers and Advisers, a group that she served as director for six years. Kibler helped begin jCamp and has worked as an instructor since its inception. She also organizes the Virginia jDay each spring. Kibler is the 2010 Dow Jones News Fund’s National High School Journalism Teacher of the Year and has received the Gold Key Award from CSPA, SIPA’s Lifetime Achievement Award and VAJTA’s Thomas Jefferson Award. vkibler@harrisonburg.k12.va.us

scoTT WinTer is an assistant professor at the University of Nebraska — Lincoln, where he specializes in feature writing, magazine editing and social justice journalism. He has taught in Kosovo, Ethiopia and India. For 10 years he taught high school journalism in North Dakota, in Minnesota and in Colorado. swinter2@unl.edu

2012-2013 DeadlinesPublished four times a year. Mailed Bulk Rate.

Issue .................... Ad deadline Copy deadline To printer To membersFall ........................ July 20 July 20 Aug. 20 Sept. 10Winter ................... Aug. 22 Sept. 7 Oct. 8 Oct. 29Spring ................... Nov. 23 Nov. 23 Jan. 23 Feb. 13Summer ................ Jan. 26 Feb. 8 March 11 April 8

short-term goal updatesexplore vision for online presence of magazine.New. We need a precise, effective name for the Online Plus version of the magazine as well as the logo visual connection.• Introduce easy-to-recognize visual

association:• Each issue will feature an online article

with a major emphasis promoting adviser growth and development.

• In the online content, place sidebar extras with special emphasis on classroom exercises or research links.

• Additional online content: Promote the possibility of monthly extras when they work appropriately for the topic.

• Use monthly extras when appropriate.• Develop a more prominent link to online

material on the JEA home page. Make it fast and simple for a print magazine user to connect to the Online Plus.

• Work with staff to provide cost projections for introducing digital advancements, such as an app for the magazine.

solicit all advertisers in similar publications, including those by the dow Jones news Fund, conference programs and other companies with which JeA does business and reporting all prospects as part of the semiannual reportUndocumented progress. Pam Boller says, “I have made a few contacts but have not had any new venders so far.”

increase actual income by $1,000 each year for each of the next five years.Completed. Again. Our advertising income this year is exceeding expectations, and the budget shows a $4,000 increase. Only $235 of that was put back into the magazine.

increase budgeted income for advertising to reflect an average of actual income over the last five years. Completed. The FY2014 budget includes $13,992 for advertising.

Track all advertising and include list of all advertisers and income in the semiannual reports to the board.Revisiting. We have a Google document that we are now using to share timely and accurate information about advertisers. This list is used as a run sheet as well. We need to modify this process in a couple ways.• The names of the advertisers need to

accurately reflect the actual name in the list of advertisers in the magazine as the advertiser wants it listed. This continued to be a problem as recently as the summer 2013 issue.

• We have had several disasters with late ads or ads not listed on the run sheet this year. The run sheet is the definitive list of advertising and needs to be maintained as contracts are signed. Late ads should not be accepted.

increase budgeted expenses for stipends to $3,000 for assistant editor, $6,700 for editor (which reflects 2009 and 2010 levels).Failed. Again. This budget change was not made despite excess revenue in advertising. Tie stipend to assistant editor to be 50 percent of editor’s stipend.

increase budgeted allocation for travel to include convention travel for the assistant editor (either spring or fall).Completed. The budget includes three nights and $380 in travel for both Boston and San Diego.

increase budgeted allocation for contributors to $1,000 (2009 level).In progress. The FY2014 budget draft includes $850 for contributors up from $0 last year. Given how much competitive publications pay their contributors, this is insignificant.

Produce four issues of 32-48 pages on the published production schedule.Completed. All issues have been distributed on time. The winter issue went to press one week early.

Although the links are buried three or more pages deep, we have produced three features adding online supplements to the print edition.1. Election coverage: Included

coverage from three past editions of the magazine, fall 2000,fall 2008 and summer 2012 showing the long-term value of the magazine.

2. recruitment: Linked to survey results of recruitment survey given to journalism advisers. Also included complete narrative with dozens of recruitment ideas not included in the print edition to accompany winter edition.

3. Travel: Linked to two new articles not included in the print edition about advisers that travel and the benefits of travel.

GoAL: Get timely promotion of these features on the front page of the website to promote the magazine and the value of JEA membership.

require applicants for JeA’s master Journalism education certification to have a piece of their submission published.No progress. This goal deserves serious consider-ation because it would benefit advisers applying for certification and the reader’s of the maga-zine. This proposal met with resistance from some Certification Commission members who believed it was one more hurdle that would be required of applicants. We have suggested, however, if master is to mean anything then hav-ing them run a portion of their work through the editorial chain for a publication would be worthwhile for JEA, the individuals involved and the profession. Their published work would NOT have to be published in a JEA publication.

Produce a marketing poster to promote JeA using the members’ quotations that have appeared on the front page of the wrap a marketing tool for the last five years.No progress. We have been using the back issue covers in house ads in the magazine. Historically, marketing materials for JEA, including house ads, are created by K-State students. The wrap that contained news about JEA was discontin-ued two years ago.

Promote sales of back issues of C:JET through the bookstore.Some progress. The back issues of the magazine are available for sale in the online bookstore. We put a small ad in the magazine promoting specific topics (such as election coverage) and “complete your collection.” We have promoted buying back issues on the e-mail distribution list (now managed at Kansas State).

Promote C:JET magazine to college libraries to increase subscriptions by college libraries at schools with accredited journalism programs.Some progress. AEJMC accredits 109 schools nationwide. As of the spring of 2012, JEA had 83 institution/library members, including 57 colleges and universities that included accred-ited and non-accredited programs.

ensure that C:JET is included in the eBsco library online database (or similar database) for easy access by researchers and others with paid access.Substantial progress. Lori Greenslade, a publish-er relations specialist with EBSCO Publishing (lgreenslade@ebscohost.com) responded on Dec. 5, 2012. “Good news, your persistence was no hassle at all! The production team has agreed to include you as previously discussed on the

Communications and Mass Media Complete database. It will not reflect until the next data-base rebuild, so it may take a little time, but now that you have my direct contact info feel free to check back if you don’t see the title appear.”

We’re still checking on how far-reaching this is in various university libraries and should have a work flow and final update on this by next fall.

solicit at least two research-oriented articles in the magazine each year to offer researchers in scholastic media an outlet for their research pushing the profession forward. material to help classroom teachers apply the knowledge learned in the research will accompany each article.No progress. We solicited several articles this year but have included none because the authors did not follow through.

Produce one online feature with each issue of C:JET expanding upon an article in the print edition and providing online resources to advisers related to the topic in that article.Continual progress. As we did several years ago, we are back to publishing an online feature with each issue. I have found it hard to work on this while working on the magazine and need to do a better job of getting the online supplemental material into the workflow.

create an online PdF repository of handouts of articles in issues of C:JET that are sold out. This repository would be available to JeA members only and PdF files would be secured to prevent modification of the files and would contain the appropriate copyright notices for JeA.No additional progress on this since last year. The back issues were all converted to secure PDF form. Individual articles can be pulled from these and made available for sale also as secure PDFs. The old JEA website had a feature where members could upload PDFs of curriculum to share. Some of these articles could be made available on a similar area if added to the new website.

create a “Best of” issue of C:JET that contains the articles that have been requested for reprinting during the last decade. The publication would be a special issue.Still, no progress. We have also explored allow-ing individuals to pick select back issues and to combine them to order a bound copy of those issues. No progress has been made on the sug-gestion, which would be handled in the national office as part of the bookstore.

EDIToRIAL STAFF

EditorBradley Wilson, Ph.D., MJEbradleywilson08@gmail.com

Assistant EditorHoward Spanoglehspanogle@aol.com

Copy EditorConnie Fulkersoncfulker@k-state.edu

AD SALES

Advertising SalesPam Bollerpboller@k-state.edu

long-term goal updates

more on our contributorsOf the 65 contributors in the issues this academic year, all regions were represented.

R1 • 4 authors (6%) R5 • 12 authors (18%)R2 • 10 authors (15%) R6 • 4 authors (6%)R3 • 7 authors (11%) R7 • 2 authors (3%)R4 • 26 authors (40%)

We strive to have a variety of authors. Indeed, only a handful of people have even written/coordinated more than one thing for the magazine in the last 12 years. This year, of the 65 contributors, 19 (29 percent) were repeat contributors.

Despite our best efforts, still we need more contributions from Region 7 (Maine, Vermont, New Hampshire, Massachusetts, Connecticut, Rhode Island, New York and Pennsylvania), Region 1 (Alaska, Idaho, Montana, Oregon, Washington, Wyoming) and Region 6 (Delaware, D.C., Indiana, Kentucky, Maryland, Michigan, Ohio, Virgina and West Virginia) and would appreciate the help of the regional directors in finding contributors in these states.

The financial factsIncome from ads — During the last two years, JEA has billed $33,079 in advertising income for the magazine, an average of $16,539/year, up from previous years. (During the prior eight years, JEA averaged $11,320/year in income from the magazine according to figures provided by head-quarters.) Providing advertisers with a way to communicate their messages to our members helps the association build working relationships with these companies.

Budgeted income from ads — The 2012 budget called for $8,000 in advertising. The 2013 budget calls for $10,000 in advertising. In both years, we exceeded that significantly — by more than $9,000 in 2012 and by more than $5,000 in 2013. We need to have our budget more accurately reflect actual figures. Pam Boller in the national office handles all advertising sales.

exPenses 2009-2010 2011-2012 2012-2013 2013-2014Supplies (editor) $1,000 $1,000 $900 $400Communication (editor) $100 $0 $450 $450Postage (editor) $750 $500 $0 $0Travel (2 conventions - editor) $1,500a $750 $700 $760Hotel (2 conventions - editor) $2,100a $1,200 $1,800 $1,900Printing $18,000 $19,000 $20,000 $18,400Editor’s stipend $6,700b $5,000 $5,000 $5,000Circulation, postage, mail prep. $6,000 $6,000 $4,400 $6,440Assistant editor expensesd $1,400 $2,100 $4,550 $4,685Copyright fee $120 $120 $140 $140Promotion $500 $500 $150 $150Contributors $500c $500 $850 $850SUBTOTALe $38,670 $36,670 $38,940 $39,175

INCOMEAdvertising $8,000 $10,000 $13,992

a Reflects three conventions for editor and assistant editorb Includes $1,700 stipend for NewsWire, a publication that was discontinued following a Board motion in 2003. The

JEA website became the primary source of news for JEA members. Following feedback from members, some JEA news was reincorporated into C:JET less than a year later as a wrap. The wrap was well-received by members as indicated in membership surveys and allowed the USPS requirements to be met without disrupting the full-page, back-cover ad that is popular with advertisers.

c This was $1,000 in 2008-2009.d Includes a stipend at $2,500; travel to two conventions @$350 per trip; three nights Boston @$228 per night; and

three nights in San Diego @$247 per nighte Financial report obtained from headquarters through March 4, 2013.

Printing — Every few years, JEA bids the printing of the magazine to ensure that the costs are kept to a minimum. Working closely with one of the yearbook companies to print the high-quality magazine is another way JEA establishes a working relationship with those in our industry.

Contributionsof JEA elected board members in the last 12 years to JEA’s magazineexecuTive oFFicersPresident • 1 contribution

Vice president • 5 contributions (including two this year)

Secretary • 1 contribution

Past president • 6 contributions

regionAl direcTors • Only one regional director has contributed to JEA’s magazine in the last 11 years, Jane Blystone. No regional directors contributed this year.

commissioners • No commissioners have contributed this year.

JeA Board members represent less than 2 percent of all magazine contributions in the last 12 years.

summary2012-2013 (to date)

incomeBudgeTed: $10,000Billed to date: $15,962collecTed to date: $10,598.50

sTill oWed to date: $5,363.50

income exceeds exPecTATions By 55 PercenT

AverAge income For The lAsT TWo yeArs is $16,539.50

Advertising paid for 39 percent of magazine budgeted expenditures. each member paid $2.67 per issue for their subscription to the magazine (2,218 members), up from $2.07 from last year due to a decline in advertising revenue and membership.

exPensesBudgeTed: $38,940reAliZed: TBd

advertisers• ArchiveinABox, 1/4 page, $63• BetterBnc, 1/4 page, $63• columbia scholastic Press Association, Bc, $630• dow Jones news Fund, full page, trade• Freedom Forum, iBc, $585• Friesens, full page, $256*• Futurebook yearbooks, inc., 1/2 page and 1/4 page,

$175.50*• Journalism education Association, 1/2 page, 1/4 page,

house ads• Js Printing, iFc, $585• kent state university, 1/2 page, $112.50

BUDGETED: $2,500BILLED: $2,758COLLECTED to date: $2,758STILL OWED: $0 (unpaid ads indicated with *)

Contributors• vin cappiello, adviser, Cody (Wyo.) High School

• kelly Furnas, CJE, JEA executive director

• Patrick Johnson, CJE, instructor, Marquette University (Milwaukee)

• dixie mcgrath, adviser Hill Country Middle School (Austin, Texas)

• scott Winter, assistant professor, University of Nebraska — Lincoln

• André Woodard, photographer, West Brook High School (Beaumont, Texas)

additional contributors• Jeff Back and dean hume, Lakota East High School (Liberty Township,

Ohio)

• lauren ogard, Grant High School (Portland, Oregon)

• evan semón, freelance photographer (Denver)

• erin smith, Yavneh Academy (Dallas)

COMMUNICATION:

JOURNALISMEDUCATION TODAY

VOL. 46 | ISSUE 1 FALL 2012

INSIDE.

THE DIGITAL TRANSFORMATIONJournalism is evolving. Instructors

must prepare students to be digital communicators online and

in a social media environment. Embrace the technology.

HIT IT OUT OF THE PARKScholastic journalists have the

time, resources and access to chase innovative stories. Students need to step outside their comfort zone

to chase The Big Story.A PUBLICATION OF THE JOURNALISM

EDUCATION ASSOCIATION.

PHoToGRAPHY

imAginATive TuToriAlsTogether with student-produced artwork and a little imagination, online tutorials in Adobe Photoshop can lead students to produce creative work with original insights. | by André Woodard

oNLINE

The digiTAl TrAnsFormATionGoing online is no longer optional. As mass media evolve, educators must prepare journalists through their reporting, photography, editing, video and audio skills to be digital communicators.• Embrace the change by Patrick Johnson, cJe• Keep the website current by kelly Furnas, cJe• Go online in middle school by dixie mcgrath

with howard spanogle• Train for a tech-oriented future by Patrick

Johnson, cJe

YEARBooK

innovATive coverAgeFrom Sterling High School in Kansas, this small school shows that innovative coverage styles are not restricted to large high schools. | with Travis Feil, adviser, and Alyssa Johnson, editor

REPoRTING

The Big sToryTo produce more than simply a superficial story, reporters need to step outside the classroom and spend time with their sources to look beyond the surface of the story. | by scott Winter• Aurora shootings by evan semón• Coaching writers by vin cappiello

YEARBooK

The PromoTABle ThemeIn a society where instant gratification is the norm, advisers conclude that schools should use their theme as part of a yearlong marketing plan. | by Bradley Wilson, cJe

IN THE NEWS

The neWsroom viA hBo“The Newsroom,” an HBo drama series created and primarily written by Aaron Sorkin (of “The West Wing”), premiered on HBo June 24. The program features the behind-the-scenes drama of a cable news network. | by Bradley Wilson, cJe

FAll 2012Volume 46 • Issue 1

40 pages

2,930 printed2,700 mailed

Printing: $4,359.50

Circulation: $2,077.95

TOTAL: $6,437.45

Budgeted: $6,100BUDGET COMPARISON: ($337.45)

INCOME COMPARISON: $258

FeedbackFrom: mark newton, themarknewton@gmail.comdate: Tue, sep 25, 2012 at 9:03 PmAn excellent job — again! You and your team (please relay this to Howard and Connie) continue to push the bar with sustained excellence that somehow (you amaze me!) manages to get better and better!

From: linda shockley, linda.shockley@dowjones.comdate: Wed, sep 26, 2012 at 3:29 PmCongrats. The fall issue of C:JET is gorgeous and full of useful information.

advertisers• ArchiveinABox, 1/4 page, $63• BetterBnc, 1/4 page, $63• columbia scholastic Press Association, Bc, $630• dow Jones news Fund, full page, trade• Freedom Forum, iBc, $585• Friesens, full page, $256• Futurebook yearbooks, inc., 1/2 page and 1/4 page,

$175.50

• Journalism education Association, 1/2 page, 1/4 page, house ads

• Jostens, page, $320*• Js Printing, iFc, $585• kent state university, 1/2 page, $112.50

• media now stl, 1/2 page, $112.50

• school newspapers online, page,

BUDGETED: $2,500BILLED: $3,190.50

COLLECTED to date: $2,870.50

STILL OWED: $320 (as of March 2, 2013)

Contributors• linda Barrington, mJe, executive director of the Kettle Moraine Press

Association

• chris hanewinckel photographer, USA Today sports

• casey nichols, cJe, journalism teacher and department chair at Communi-cation Studies at Rocklin (Calif.) High School

• sarah nichols, mJe, adviser, Whitney High School in Rocklin, Calif.; JEA vice president

• marie Parsons, founding director of Alabama’s Multicultural Journalism Program; former director, Alabama Scholastic Press Association

• linda Puntney, mJe, former JEA executive director; member, Herff Jones Special Consultants team

additional Contributors• Ann Beach, Allen (Texas) High School, Krista Luter, instructor

• michael Bruce, South Lakes High School (Reston, Va.), Suzanne Abdel-razaq, adviser

• hunter davis, Cardinal Gibbons High School (Raleigh, N.C.), Dan Jukic, adviser

• katherin Ferman, Loudoun County High School (Leesburg, Va.), Lara Alt, adviser

• grace Finley, Bryant (Ark.) High School, Margaret Sorrows, CJE, adviser• cameron holt, Smithson Valley High School (Spring Branch, Texas), Marga-

ret Edmonson, adviser

• david knight, public information director, Lancaster County (S.C.) School District

• mike mclean, photographer, Dallas

• dylan vogel, Sandpoint (Idaho) High School, William Love, adviser

• Patterson Wells, First Flight High School (Manteo, N.C.), Robin Sawyer, adviser

Thanks• Ann Akers, mJe, Herff Jones• carey kehler, Friesen Yearbooks• david massy, Walsworth Publishing Co.

• marilyn scoggins, Balfour Yearbooks

PHoToJoURNALISM

sPorTs PhoTogrAPhySporting events are full of surprises, tension, laughter and irony. Too often, scholastic publications fail to capture the cliffhangers, the excitement and the disappointment. Visual coverage has to go beyond the surface.• Problems and solutions by sarah nichols, mJe,

and casey nichols, cJe• Creating pages with visual power by sarah

nichols, mJe, and casey nichols, cJe• Insights from the London olympics by chris

hanewinckel• Evaluating the sports photo by sarah nichols,

mJe, and casey nichols, cJe

ADVISING

TrAvelDuring their summer months, hundreds of workshop instructors travel throughout the nation to educate students about all aspects of media production. While students learn new skills, instructors expand their knowledge and develop new ways of teaching. | by linda Barrington, mJe

ADVISING

regionAl WorkshoPsSummer months are not the only time instructors travel extensively to educate students. State organizations also sponsor a series of short regional workshops in the fall to take classes to the students. | by marie Parsons and Bradley Wilson, cJe

EDITING

neW WordsRecent updates to Merriam Webster’s Collegiate Dictionary include entries dealing with the economy and with new technology.

LEADERSHIP

recruiTmenTRecruitment must be a year-round focus. It has to be a well-planned enterprise that involves both the adviser and top student leaders. Summaries of survey results and personal comments show how journalism teachers achieve success in recruiting strong staffs. | by Bradley Wilson, cJe

REPoRTING

sToryTellingPublications that tell stories with dramatic action, emotional satisfaction and intellectual evaluation engage readers in stories that nurture learning and discovery. | by linda Puntney, mJe

WinTer 2012Volume 46 • Issue 2

48 pages

Printing cost: $4,288Circulation: $2,077.95

TOTAL: $6,365.95

Budgeted: $6,100BUDGET COMPARISON: ($265.95)

INCOME COMPARISON: $690.50

FeedbackFrom: charles Watterson rbwatterson@bellsouth.netsent: Wed, dec 19, 2012 1:12 pmThanks for sending the e-copy of the most recent C:JET magazine. Several colleagues mentioned the article on workshopping but I had not seen it. Linda was a keen and thoughtful interviewer and it was a pleasure to provide material for the article. Most importantly, it is my hope that younger, vital, intellectually curious advisers will read it and be inspired to work during the summer to advance scholastic and collegiate journalism and publications. It is time for some of us to step aside and for others to join the ranks. I have tried to encourage my colleagues—young and old—to do so...and think the article will provide yet another nudge.

I have let my membership lapse. If there is a category for the retired adviser/professor, please count me as a member and send me the application.

I’ll look forward to being a member again (and receiving the C:JET magazine as a bonus). What a keeper of a publication and what a genuine service JEA provides its membership by publishing it.

advertisers• ArchiveinABox, 1/4 page, $63• BetterBnc, 1/4 page, $63• Boston college/new england center, full page, $320*• columbia scholastic Press Association, Bc, $630*• dow Jones news Fund, full page, $0• Freedom Forum, iBc, $630*• Friesens, full page, $256• Futurebook yearbooks, inc, 1/2 page, $585• Futurebook yearbooks, inc, 1/4 page, $256*• Journalism education Association, 1/2 page, 1/2 page,

house ads• JeAnorthern cal, 1/4 page, $70 *• Js Printing, iFc, $112.50• kent state university, 1/2 page, $112.50

• media now sTl, 1/4 page, $70*• michigan interscholastic Press Association, 1/4 page, $70• newsroom By The Bay, 1/2 page, $125*• school newspaper online, full page, $585• university of kansas, full page, $320*

BUDGETED: $2,500BILLED: $4,619COLLECTED to date: $2,198STILL OWED: $2,421 (as of March 2, 2013) (unpaid ads indicated with *)

Contributors• chey Bell, MSR Communications, LLC

• Jake crandall, Shawnee Mission East High School (Prairie Village; Kan.), Dow Tate, adviser

• grace Finley, Bryant (Ark.) High School, Margaret Sorrows, CJE, adviser

• Bill Flechtner, MJE, JEA mentor (Milwaukie, ore.)

• Jerry griffin, Walsworth Publishing Co., (Atlanta, Texas)

• h.l. hall, MJE, retired (Hendersonville, Tenn.)

• michael hernandez. Mira Costa High School (Manhattan Beach, Calif.)

• Trevor ivan, graduate student, Kent State University

• stephanie keith, photographer, Brooklyn, N.Y.

• Jack kennedy, MJE, executive director, Colorado High School Press Association (Highlands Ranch, Colo.)

• Parker Pamplin, Bryant (Ark.) High School, Margaret Sorrows, CJE, adviser

• Joseph Phillips, Hickory Grove Baptist Christian School (Charlotte, N.C.), Brandy Caton, adviser

• Jon reese, Decatur (Ga.) High School

• Anna Talarico, Providence High School (Charlotte, N.C.), Candace S. Brandt, adviser

• shannon Thoits, Dos Pueblos High School (Goleta, Calif.), John Dent, adviser

• Wendy Wallace, entrepreneurship faculty and grants coordinator, The Poynter Institute (St. Petersburg, Fla.)

CoVERAGE

invesTigATive rePorTingInvestigative reporting is simply good journalism at its core. Through a variety of stories, readers learn about vital skills, such as determination, patience, curiosity, tenacity and dedication, that are essential to investigative reporters.• Dig deep by Trevor ivan• Practical skills for reporters by Trevor ivan• Make use of public resources by Trevor ivan• Help audience understand complex topics by

Trevor ivan• Patience a necessary skill by Bradley Wilson, mJe

CoVERAGE

elecTion 2012Like their professional counterparts, student media outlets online, in newspapers and in yearbooks spent time this fall covering local, regional and national elections. Coverage includes samples from 11 schools in 10 states, from California to North Carolina supplemented with more coverage online at jea.org.

EDITING

Word oF The yeArDictionary.com chose “bluster” as the word that summarized a tumultuous and extreme year — 2012. It means both “to roar and be tumultuous, as wind” and “noisy, empty threats or protests.” The challenge: Did “bluster” appear in your 2012 student media?

EDUCATIoN

some like iT hoTMore than 4,500 people attended the national convention in San Antonio. Everyone had a favorite educational session — everything from “The Convergent Beat System” to “Taming the Grading Monster.”

CoVERAGE

ToP sToriesIn a survey of more than 150 scholastic media advisers and others, the top 10 stories included the re-election of Barack obama (No. 1) and Hurricane Sandy (No. 2). As the calendar flips to 2013, the implications of the top two stories show how savvy advisers were in their choices. | by Bradley Wilson, mJe

DESIGN

color oF The yeArLast year, it was Tangerine Tango, a color that suggests energy and action. For 2013, Pantone chose Emerald, a color that suggests well-being, balance and harmony as well as wealth. The question: How will Pantone’s choice influence color decisions for scholastic publications?

sPring 2013Volume 46 • Issue 3

40 pages

2,930 printed2,700 mailed

Printing cost and mailingTOTAL: $TBD

Budgeted: $6,100

INCOME COMPARSION: $2,119

FeedbackFrom: shannon Thoits sthoits14@dpnews.orgdate: Feb. 12, 2013Hi Bradley, I was so excited to see my picture on the cover of the JEA magazine! I showed my adviser, and we went and showed the principal, the people on the cover, and many other people around the school, and they were equally as excited. We would love to bring more publicity to your magazine, and it is a very opportune moment to do so, since everyone at school is so excited about it. If you could possibly send us about 15 more copies, so everyone could enjoy the beautiful product you have created?

Thank you so much, and thank you again, for bringing this publicity to Dos Pueblos.

advertisers• Academy of scholastic Broadcasting, 1/2 page, $125*• ArchiveinABox, 1/4 page, $63 • Assn. of Texas Photography instructors, 1/8 page and 1/2 page, $150*• BetterBnc, 1/4 page, $63 • columbia scholastic Press Association, oBc, $630* • dow Jones news Fund, full page, $0 • Freedom Forum, iBc, $585 • Friesens, full page, $256 • Futurebook yearbooks, inc, 1/4 and 1/2 page, $175.50 • indiana university, 1/2 page, $125 • Journalism education Association, 1/8 and 1/2 page, house ads• Jostens, full page, $320* • Js Printing, iFc, $585 • kent state university, 1/2 page, $112.50 • media now sTl, 1/8 page and 1/2 page, $137.50* • michigan interscholastic Press Assn., 1/8 page and 1/4 page, $95 • missouri university, 1/8 page and 1/4, $95 • new england center for investigative learning, full page, $320* • school newspaper online, full page, $288 • south dakota state university, 1/4 page, $70* • The college Press network, cancelled, $0 • university of Alabama, 1/2 page, $125* • university of georgia, 1/8 page and 1/2 page, $150* • university of iowa, full page, $320 *• university of kansas 1/8 page and full page, $329 • university of nebraska -lincoln, 1/2 page, $125* • Washington Journalism education Assn., 1/8 page and 1/2 page, $150*

BUDGETED: $2,500BILLED: $5,394.50

COLLECTED to date: $2,772STILL OWED: $2,622.50 (as of March 2, 2013)

Contributors• steve carrigg, cJe, adviser, Gladstone (Ore.) High School

• michael hernandez, adviser, Mira Costa (Calif.) High School

• April van Buren, mJe, former adviser Parkway Central High School (St. Louis) and Mesa Vista Middle and High School (New Mexico)

• Tim Wall graduate student, the Missouri School of Journalism

additional Contributors• Taylor cashdan, junior, North Carolina State University (Raleigh, N.C.)

• carly crist, Johnston (Iowa) High School; Leslie Shipp, adviser

• Tom Fox, photographer, The Dallas Morning News

• dylan gauthier, photographer, Trinity High School (Euless, Texas); Jeff Grimm, instructor

• kelly glasscock, instructor, Derby (Kan.) High School

• hillary kunz, outdoor educator, YMCA (Austin, Texas)

• Will milne, instructor, Denton (Texas) Independent School District

• christian nations, photographer, Trinity High School (Euless, Texas); Jeff Grimm, instructor

• evert nelson, photographer, Kansas State University, Manhattan, Kan.

• sarah nichols, adviser, Whitney High School (Rocklin, Calif.)

• celia o’Flaherty, St. Teresa’s Academy (Kansas City, Mo.); Eric Thomas, MJE, adviser

• Brad Penner, freelance photographer, New York

• Adriane rhoades, photographer, Legacy High School (Mansfield, Texas); Leland Mallett, adviser

• matt stamey, photographer, The Gainesville (Fla.) Sun

• Ally stark, Westside High School (omaha, Neb.); Rod Howe, adviser

• scott strazzante, photographer, Chicago Tribune

• cindy Todd, adviser, Westlake High School (Austin, Texas)

STAFF oRGANIzATIoN

exTrAcurriculAr mediAWhile current scholastic media programs often are part of the daily curriculum, some programs exist as extracurricular activities. The alternative journey requires effort and ingenuity. It is not for the faint-hearted. Both the adviser and the students must exercise diligence and discipline to create a successful program.• Extracurricular newspaper by April van Buren,

mJe• 10 steps to success• Extracurricular yearbook by steve carrigg, cJe• My personal thoughts by steve carrigg. cJe

PHoToGRAPHY

insTAgrAmLaunched in 2010, Instagram is an online tool for sharing photos. With 90 million registered users who have transmitted 4 billion photos, scholastic media have gotten in on the act too. Teenage journalists find ways to use the social media tool for newspapers, yearbooks and online-only publications. | by Bradley Wilson, mJe

INSTRUCTIoN

hondurAsAs part of a project for his master’s degree, Tim Wall taught one-hour-long journalism classes to 230 fifth- and sixth-grade students in Honduras, a country in Central America. His project began by helping students define journalism. Then they moved into practicing skills, such as interviewing and writing. Ultimately, they created their own newspapers. | by Tim Wall

ETHICS

green uniFormsWhen Baylor’s football team played then No. 1-ranked Kansas State, the players wore black uniforms. However, when a photo of the game appeared in Sports Illustrated, the uniforms came out green. The publication’s decision exposed the ethical dilemma surrounding digital manipulation. | by Bradley Wilson, mJe

VIDEo

going moBileMost recently, of the tools accessible to modern journalists, none is more revolutionary than mobile video. The ability to record video, to edit a story and to upload it with consumer-grade equipment has literally toppled governments. The great part: Students can easily take advantage of the technology. | by michael hernandez

summer 2013Volume 46 • Issue 4

48 pages

Printing cost and mailingTOTAL: $TBD

Budgeted: $6,100BUDGET COMPARISON: $TBD

INCOME COMPARISON: $2,894.50