jbfc planning phase 12 9 10

Virtual Learning and Teaching Platform

Jacob Burns Film Center December 9, 2010

FUNNY GARBAGE • 112 Madison Avenue, 4th Floor, New York, NY 10016 • 212 343 2534 • www.funnygarbage.com


JBFC has outlined an exciting and ground-breaking initiative

• Objectives: • Build on the success of existing courses and experience • Expand the impact of JBFC by delivering curricula to a broader regional,

national and international audience • Translate uniqueness of JBFC into an online education offering • Support for a broad range of end users and educators • Teach students fundamental skills

! Story telling ! Life skills (e.g., collaboration, appropriate risk taking, empathy) ! Technology of production

• Create a community that surrounds and supports the curriculum

• Approach: • Create the Platform as a thoroughly new initiative • Invent the Platform in collaboration with creative and practical thinkers • Conduct a thorough and collaborative planning process • Utilize input from students and educators

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Our initial thoughts

• The existing Jacob Burns campus and curriculum provide an ideal foundation to evolve the program on line and in digital formats

• The new platform could and should support the way you have activated a community and leveraged film to promote collaboration and creative develop on an individual and social level

• This should include a way for users to participate in both a casual and committed way by either attending on line ‘events’ or registering for formal classes

• The on line educational platform will integrate well with existing software just as the media lab does in the physical world

• A digital platform offers tremendous opportunity to build upon what you have done and expand it both geographically and creatively

• This is a rare opportunity to expand your core mission in digital media, social networking and on line video in a way that is central to the lives of young people in the way film was in the 20th century.

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Why Funny Garbage?

• Unique combination of extensive digital development skills matched to experience in the education and NFP world

• Existing application development directly on point relative to literacy development, engaging people on line and using video content in unique and expressive ways

• A history of using social networking and pro-social media in effective ways to build community in both a commercial and education context

• We have the creative vision to make this something unique and groundbreaking as well as the skills to build it within a reasonable and predictable budget and schedule

• We are committed to this type of work and long term collaborative relationships with our clients

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Our approach to development

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Discovery and Planning

Definition and Design

Development

Deployment

Our development team takes things over and builds the product as specified during the design phase. We configure modules and write the code to support what the user sees as well as the supporting back-end technology. If required for the project we configure and implement a content management system to support the defined editorial workflow.

Before the project is launched we conduct quality assurance tests in our environment and then on the production environment. Technical documentation and training for your staff is provided to ensure that you have the power to own and maintain the project independently of Funny Garbage.

The first phase of any project is to make sure that we understand your business goals and desired outcomes. We also work with you to develop a set of prioritized requirements for the site so we can better define the scope, schedule and cost of the project. The result of Discovery and Planning is a business and technology blueprint for the remaining steps of the project.

Based on the requirements defined in planning, work starts to translate ideas into designs. User experience defines the process flow and our creative team works with you to establish the overall look and feel for the product. We define and design the technical components of the site, including community and commerce functions. Integration with existing products and systems is also designed to ensure that a complete product has been defined.


Discovery and Planning

• Collaboratively work with JBFC personnel to understand and refine overall platform concept

• Confirm educational and business goals

• Define success criteria and priorities

• Conduct competitive analysis

• Develop target audience profiles

• Document Platform vision

• Develop candidate techniques and tools to support goals and vision

• Define specific Platform features

• Test features and functions with target audience

• Assess features based on impact on success criteria and priorities

• Define draft set of tools to support specific business goals

• Identify resource requirements for development and ongoing support of courses and tools

• Develop plan for required content to support curricula

• Assess rights implications for required content

• Develop technology plan • Define potential revenue

models and high level development and operating cost models

• Finalize scope • Define phases • Estimate effort and

cost to conduct design phase

• Estimate total effort and cost to deliver complete solution

Understand the Vision

Identify and Prioritize the Possibilities

Develop Business, Content and

Technology Plans

Develop the Roadmap

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Next Steps

• Refine our approach based on additional understanding developed today

• Develop a formal proposal to conduct a discovery project

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jbfc planning phase 12 9 10

Documents

new platform

new york

madison avenue

digital platform

new initiative

clients3funny garbage

educators1funny garbage

line educational platform