Behind The BuzzwordsChinese Low-End Market 屌丝市场

& 90s-Generation Startups 90后创业

Zhibai Han11/22/13

Outline● The invisible majority of China

● Why 90s-gen so different?

● Comments to be added by the audience

The Invisible MajorityWhere I went to seek them...

Rural Area 6th-Tier Cities Manufacturing Factories

Sons of Peasants

The Decline of PC and eCafes

The Foxconn Kingdom

What’s the difference?● Price sensitivity

● Dependency on offline retailers

● Wi-Fi coverage

● Payment methods

90s-Gen EntrepreneursThe Status of 85s-gen entrepreneurs:

○ Started in the bubble of SoLoMo and 1,000 Groupon copycats

○ Struggled with C2C business models that did not work very well in China (Groupon, Foursquare, Flurry, Dropbox)

○ Quitted and joined their friends’ startups which have a stronger, more down-to-earth Chinese business models (Jumei, Wandoujia, etc.)

谢梦非

92年华师一附中

武汉大学 计算机学院

作品：Facejoking、武大助手/大学助手、人人网分手器

weibo.com/xiemengfei

杨元

90年北京八一中学

华中科大 电子系

作品：我要当学霸、单词锁屏

weibo.com/tinyyuan0210

华中科大创业氛围

3大团队：

● 联创团队● 冰岩作坊● Dian团队

超级课程表

91年前后

广州大学 软件学院为主

四年创业伙伴

作品：

● 大一：邮件收发Windows桌面插件

● 大二：魅族手机闹钟● 大三：大学树洞● 大四：超级课程表

一起唱

92年南外

美东本 创业学

作品：学生宿舍保洁服务、学生日常用品订购服务、一起唱

weibo.com/yinsang13

刘靖康

91年中山一中

南京大学 软件学院

作品：高校平均脸、周鸿祎手机号、云跳蛋、名校直播（当前项目）

weibo.com/u/2955878834

What’s the difference/trend?● The ability to reach 10K users without investment or

being a copycat (i.e. without a bubble/fever) via social

media viral marketing.

● The fearlessness about losing GPA ,job opportunities,

grad schools abroad, etc.

● The ability to build and ship stuffs

Thank you!Comments...