jatra - a case study on lux brand for 2010-2011
DESCRIPTION
Brand Activation for Lux in Jatra, the rural activation platform for 2010-2011TRANSCRIPT
ThinkTankpresents
JatraThe biggest rural activation event
In
Bengal, Orissa and Assam
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About Jatra• A 500-year old folk theatre form
in Bengal, Orissa and Assam
• One of the most popular forms of Entertainment in rural areas
• The biggest platform for corporate brands to reach the target audience (Consumers)
• A means of activation platform for brands to penetrate in the rural markets
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About Jatra• Season for Bengal and Assam is
an 8-month activity and extends to 10-months in Orissa
• Shows per production –
Bengal – 50 shows
Orissa – 300 shows
• Average audience per show –
Bengal – 8000 to 10000
Orissa – 3000 to 4000
• Ticket price ranges from Rs 25 to Rs 100 per show
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Role of ThinkTank in Jatra
• ThinkTank has been involved into providing branding solutions by incorporating various innovative elements
• Helping brands to reach the rural consumers
• Helping brands to promote to the niche audience
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Branding Elements
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Branding Elements
Stage Branding
Standee
Bill Board
Brand Mention in-
scene
Poster
LeafletBanner
Newspaper Ad
Brand Jingle
Brand Product Leaflet
Ticket Branding
Stage Branding and Standee
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Bill Board
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Brand mention in-scene
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Poster
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Leaflet – Producer
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Banner
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Newspaper Ad
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Brand Jingle
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Ticket Branding
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Out-of-Jatra Promotions
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Out of JatraPromotions
Hoarding
Branded Mobile
Van
Activation on Ground
(Stall)
Hoarding
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Activation on Ground (Stall)
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Branded Mobile Van
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Valued Partners
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For further detailsemail on –
www.thinktankmediaworld.comContact –
9819444464
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