jason kapler's resume & portfolio
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Jason Kapler Marketing Executive & Business Leader!
RESUME & PORTFOLIO!
33 Howard Street #49!New York, NY 10013!!m [email protected]!!
@JasonKapler
h.p://www.facebook.com/jasonkapler
h.p://www.linkedin.com/in/jasonkapler
Experienced execu>ve with a track record of leading marke>ng organiza>ons by developing data-‐driven strategic marke>ng plans and orchestra>ng decisive execu>on of marke>ng tac>cs.
Summary!
Marke>ng Strategy; Mul>-‐Channel Marke>ng Programs; Corporate Communica>ons & Public/Media Rela>ons; Branding Ini>a>ves; Demand Genera>on; Product Marke>ng; Online/Digital Marke>ng (including web, search, and social media);
Specialties!
Senior Marke>ng Execu>ve • Expert at leading cross-‐func>onal teams to develop programs that achieve corporate
and marke>ng objec>ves. • Consensus builder, skilled nego>ator and communicator with ability to develop
excellent rela>onships with execu>ves, stakeholders, media, colleagues and subordinates.
• Capable of analyzing market intelligence and marke>ng performance data to uncover trends and insights that uncover strategic opportunity and inform decision-‐making.
• Able to iden>fy market opportuni>es and execute campaigns that supports lead genera>on, customer acquisi>on/reten>on and drive bo.om line performance.
• Focused and experienced planner, deliberate problem-‐solver with an ability to manage teams across the enterprise to achieve complex business objec>ves.
• Skilled at recrui>ng, training, and leading individuals to maximize performance and develop strong team dynamics.
• Enjoy fast-‐paced, deadline-‐driven environments that require well-‐developed conceptual planning, budge>ng and organiza>onal skills.
Skills!
• Collateral Development • Compe>>ve Analysis • Content Development -‐ Online & Offline • Copy Wri>ng • Direct Mail • Email Marke>ng • Lead/Demand Genera>on • Marke>ng Plan & Budget Management • Marke>ng Presenta>ons • Marke>ng Strategy & Plan Development • Newsle.ers -‐ Print & Email • Posi>oning • Public & Media Rela>ons • Sales Enablement • Tradeshows and Speaking Opportuni>es
Marketing Experience!
• Eloqua & Marketo -‐ Marke>ng Automa>on Tools
• Google Analy>cs & Google Website Op>mizer
• Social media publishing/engagement, analy>cs, and CRM products
• Salesforce.com & SalesLogix experience
• Assorted Email Service Providers • HTML
Software Experience!
Experience!
Education!Arizona State University Marke>ng Tempe, Arizona Babson College Entrepreneurial Studies Babson Park, MA
1995 – 1998 1994 – 1995
Page 2!
Director of Marke:ng, Networked Insights -‐ New York, NY February 2011 -‐ Current
• Grew revenue 300% in less than three years through product marke>ng, demand genera>on programs and sales enablement.
• Administered communica>on plan for $20 million, Series B funding announcement in 2012.
• Networked Insights was named one of the world’s 50 Most Innova>ve Companies by Fast Company magazine.
• Advanced media coverage in mul>ple segments – Business Media, Tech Press, Adver>sing Trades and Entertainment Trades.
• Increased company’s presence from unknown to category leader in real-‐>me, social data enable, marke>ng decisions plajorm.
Lead the marke>ng organiza>on for a next genera>on data analy>cs technology start-‐up that empowers major adver>sers to make smarter marke>ng decisions with insights from the social web. Responsible for developing offline and online marke>ng programs to reach CMOs and senior brand marke>ng professionals at Fortune 500 companies. Online marke>ng strategies and tac>cs include: content marke>ng, online adver>sing, email marke>ng and virtual events. Offline marke>ng strategies and tac>cs include: private corporate events, speaking engagements & event sponsorships, direct mail campaigns, industry analyst and media rela>ons and influencer outreach programs. Networked Insights clients include innova>ve marke>ng execu>ves from Blackberry, General Electric, General Mills, MillerCoors, MTV, Procter & Gamble, Revlon, Taco Bell and Samsung.
resume!JASON [email protected] | 512.658.3662!
resume!JASON [email protected] | 512.658.3662!
Experience continued!
Product Marke:ng Manager, iEmployee Aus:n, TX | March 2008 -‐ March 2009
• Product Marke>ng responsibili>es included: Market Assessment, Compe>>ve Analysis, Win/Loss Analysis, Case Studies, Build/Buy/Partner Assessment, Buyer/User Personas, Posi>oning, Requirements, Use Case Scenarios and Brand/Product SWOT Analysis.
• Planed and executed lead genera>on programs integrated with iEmployee's sales process, including email campaigns, search engine marke>ng (organic & paid), online webinars, trade show sponsorships, and print adver>sing (trade publica>ons) campaigns.
• Leveraged content marke>ng program to build automated lead nurturing email marke>ng programs for channel partners, prospects and exis>ng clients.
• Developed ROI metrics based on captured lead data to generate and monitor feedback, and adjust marke>ng programs strategies and tac>cs accordingly.
Responsible for sales support, lead genera>on and product marke>ng ac>vi>es. Worked collabora>vely with Product Management, Sales and company execu>ves to support both internal, strategic marke>ng ini>a>ves and develop targeted marke>ng acquisi>on programs.
Manager of Marke:ng Opera:ons, Affiniscape Aus:n, TX | January 2006 -‐ March 2008
• Managed email and adver>sing campaigns for over 100 partner/clients delivering informa>on and marke>ng services to more than 500,000 people.
• Supervised the produc>on of, and developed the content for, mul>ple monthly webinars and industry focused conference calls. Tasks included coordina>ng, briefing, and coaching with panelists that included colleagues and external partners.
• Cul>vated speaking engagements for senior execu>ve team and solicited industry awards and recogni>on for company milestones.
Senior Assistant Golf Professional Barton Creek Resort & Spa -‐ Aus:n, TX September 2001 -‐ October 2005
• Worked across organiza>on and with marke>ng agency to develop direct mail campaign to increase par>cipa>on in Junior Golf Program -‐ which expanded by 300%. Created marke>ng programs to increase revenue and par>cipa>on in golf clinics and golf schools with private membership and resort guest.
• Annually organized and facilitated over 100 golf tournaments and corporate ou>ngs.
• Managed over 30 part-‐>me Player Services personnel; Re-‐engineered Player Services Management Program by developing new standards of performance, training tools and recogni>on programs.
• Supervised a retail pro shop that oversaw 50,000 rounds of golf and grossed over $1,000,000 in retail sales per annum.
Page 3!
Senior Marke:ng Programs Manager, Convio, Inc Aus:n, TX | March 2009 -‐ December 2010
• Managed mul>-‐channel marke>ng programs to senior level nonprofit execu>ves (buyers) and product end-‐users.
• Collaborated with senior execu>ves and colleagues in sales, product and engineering to develop ini>a>ves to acquire, convert or retain strategic clients.
• Regularly worked with Sales and Product Marke>ng teammates to develop growth strategies in order to achieve quarterly revenue goals.
Developed, managed and op>mized marke>ng for enterprise customer segment, promo>ng a suite of online marke>ng and fundraising solu>ons to large nonprofit organiza>on. Convio excelled at suppor>ng na>onal and mul>-‐affiliate organiza>ons such as American Red Cross, ASPCA, Sierra Club, Susan G Komen and World Wildlife Fund. Responsible for all marke>ng programs targe>ng nonprofit professionals in the areas of advocacy, online fundraising, communica>ons, peer-‐to-‐peer fundraising, and event management. As the leading SaaS plajorm, campaigns rou>nely shared best prac>ces in online marke>ng (websites), digital adver>sing (donor or member acquisi>on) and digital word-‐of-‐mouth (email & social media).
Core responsibili>es included managing marke>ng programs, search engine marke>ng (SEO & PPC), website and e-‐mail marke>ng, sales enablement and campaign development & management for partner clients.
5 ............................................Direct Mail 10 ............................................Datasheets 12 ............................................Whitepapers 14 ............................................Email Campaigns 16 ............................................Websites 18 ............................................Print Ads 20 ............................................Media Kit
Table of Contents!
CASE STUDIES!
case study!JASON [email protected] | 512.658.3662!
Page 5!
CHALLENGE An emerging technology promises unprecedented efficiencies and unimaginable reach. How can a solution provider turn the situation into an advantage? SOLUTION Convey domain expertise and create an opportunity to strengthen the brand’s position as leader in digital communications through a best practices and how-to content marketing series. RESULTS The informative campaign attracted new business and won loyalty with existing users. The content was reformatted for webinars, tip sheets, whitepapers and live events.
Content Marketing!THOUGHT LEADERSHIP!
case study!JASON [email protected] | 512.658.3662!
Page 5!
CHALLENGE How does a technology startup call out an antiquated institution and build awareness for a different solution? SOLUTION Use guerilla marketing tactics to highlight the unnecessary risks in media buying and propose an alternative approach to outsmart the Upfronts. RESULTS The feat captured the attention of Fast Company, so we turned the coverage into a digital campaign and shared the message with thousands. The bold campaign forced a decision about risk tolerance and progressive marketers wanted to learn about a better way.
Experiential Marketing!DISRUPTING THE STATUS QUO – BRANDING!
case study!JASON [email protected] | 512.658.3662!
Page 5!
CHALLENGE After rising from fourth place manufacturer to global smartphone leader, Samsung wanted to minimize the impact of the iPhone 5 launch. SOLUTION Respond with a campaign designed to halt momentum and shift the conversation by highlighting product misconceptions. Using insights form social data to guide creative decisions, a print and TV advertising campaigned was developed in record time. RESULTS Samsung stole the spotlight from a foe and declared technology superiority. The effort de-positioned a rival and won new customers.
Strategic Planning!THWARTING THE COMPETITION!
9 ............................................Reports & Whitepapers 11 ............................................Email Campaigns 13 ............................................Websites 15 ............................................Data Sheets 17 ............................................Print Ads 18 ............................................Event Marke>ng 20 ............................................Direct Mail
Table of Contents!
PORTFOLIO!
portfolio!JASON [email protected] | 512.658.3662!
Page 16!
Company: iEmployee Website URL: www.iemployee.com Audience: Human Resources & Payroll Professionals, CFO’s, Customers
Websites!
portfolio!JASON [email protected] | 512.658.3662!
Page 17!
Company: Associa>on Career Network Website URL: Partners.Associa>onCareerNetwork.com Audience: Associa>on Execu>ves, Content Distribu>on Partners and Prospects
Websites!
portfolio!JASON [email protected] | 512.658.3662!
Page 19!
Event Marketing!CORPORATE EVENTS & CONFERENCES!
portfolio!JASON [email protected] | 512.658.3662!
Page 20!
Event Marketing!CORPORATE EVENTS & CONFERENCES!
portfolio!JASON [email protected] | 512.658.3662!
Page 5!
Audience: Professional & Trade Associa>on Execu>ves Offer: FREE Associa>on Branded Job Board – Professionally Managed, Marketed & Sold by Affiniscape Mailer Contains: Themed Cover Le.er, Press Release, Case Study and Themed Call-‐to-‐Ac>on Results: Sent to 30 state restaurant associa>ons; yielded five new customers within 60 days
Direct Mail!CAMPAIGN OUTLINE!
33 Howard Street #49!New York, NY 10013!!m [email protected]!!
@JasonKapler
h.p://www.facebook.com/jasonkapler
h.p://www.linkedin.com/in/jasonkapler