How Email & Retargeting Can Turn Traffic Into Long-

Term Customer Journey Rewards

Jason Duke

Where is the money?

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The truth is we don’t know.

Yet…..

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So let’s find out.

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“Half the money I spend on advertising is wasted; the trouble is I don't know which half.”

John Wanamaker, (attributed)US department store merchant (1838 - 1922)

(1838 - 1922)

Isn’t it time to move on?

Go and read this – Lots of valuable information although HUGE bias. It is from Google.

http://www.zeromomentoftruth.com/assets/files/ZMOT_Handbook.pdf

Zero moment of truth

The shopper’s multi-channel journey

Shopper trends

Shopper trends

Shopper trends

Shopper trends

Shopper trends

IndustryOpen Rate Click Rate

Shopper trends

Shopper trends

Shopper trends

Shopper trends

Shopper trends

Shopper trends

Shopper trends

Shopper trends

The path to purchase

Feeds

Found

FeedLab

Personalisation & Communication

Who.ai

Who.ai

Retargeting

And many, many, many more..

Retargeting

http://Who.AI Demo….

http://www.Found.co.uk/Feedlabs Demo

http://www.Found.co.uk/Retargetting Demo

Demo

Done well..

The Workflow

Done badly..

The Workflow

The Goal

Why?

1885!

Maybe people have

always been the

same?

But our methods can &

could be more

effective?

So…where is the money?

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So…where is the money?

• The right product or service

• Communicated in the right manner

• Delivered at the right moment

• To the right person

• Personalised in the right way

Five Rights

Get in touch

www.found.co.uk0207 653 6709

discover@found.co.uk@found_online