Jason Bohrerjnbohrer

Product

• News aggregation

• Subreddits

• Upvote/downvote

History

• Founded in 2005 by UVA students Steve Huffman and Alexis Ohanian

• Acquired by Condé Nast Publications in 2006

• Became a separate subsidiary of Condé Nast’s parent company Advance Publication in 2011

Financials

• Raised $50 million in 2014 from multiple investors

• Valued at $500 million dollars in 2014

• Investors include Snoop Dogg, Jared Leto, and VC firms

Business

• Reddit sells advertising space

• Reddit Gold

• Still not fully monetized

Secret Sauce

• Immediate reaction to news

• Reddit has a subreddit for EVERYTHING

Competitors

Prediction

• Alexa ranking rising steadily

• Hands-off approach

• May have trouble becoming profitable

Questions?

References

• https://www.theguardian.com/technology/2014/oct/01/reddit-secures-50m-fundraising-investors-snoop-dogg

• http://www.huffingtonpost.com/2013/12/28/reddit-profit_n_4511581.html

• http://venturebeat.com/2012/11/28/the-inside-story-on-how-reddit-was-created-i-wanted-to-make-the-world-suck-less/