japanese programmes and case studies for supporting...

25th November, 2014

Osamu TAMURA Office for International Cooperation

SME Agency

Ministry of Economy, Trade and Industry

Japanese programmes and case studies

for supporting exports and FDI

Roadmap Leading to the Realization of Overseas Development

④ Expansion of Overseas Markets /

⑤ Establishment of Local Bases

Clarification of

Overseas Development

Objectives

Overseas

Development

Consultation

Seminars

(SME Support, JAPAN)

(JETRO)

(Designated Support

Institutions)

・Financial Institutions

・Chamber of Commerce

and Industry

・Commerce and

Industry

Associations, etc.

Advice from Overseas Business Specialists (JETRO and SME Support, JAPAN)

Product Development via Overseas Specialists (SME Support, JAPAN)

Commercialization Feasibility Study (FS) Support (SME Support, JAPAN)

Specialists examine commercialization plan feasibility

via visits to domestic and overseas on-site locations, etc.

Preparations / Planning Within Japan

Developing Overseas Clients / Business Partners, Etc.

Overseas Mission Dispatch (JETRO)

Exhibitions at Overseas Trade Shows, Business Meetings with Overseas

Proprietors and Buyers (JETRO and SME Support, JAPAN)

On-Site Advice via

Public and Private Support

Institution Cooperative Platforms

(JETRO)

Financial Support (JFC)

ＳＴＥＰ

１ＳＴＥＰ

２ＳＴＥＰ

３

The Japanese government supports small and medium-sized enterprises (SMEs) looking to enter overseas markets through such

organizations as the Organization for Small & Medium Enterprises and Regional Innovation, JAPAN (SME Support, JAPAN) and the Japan

External Trade Organization (JETRO). Support provided ranges from formulation of business plans to export system creation and even

support for on-site expansion. The government provides consistent comprehensive support, even for business restructuring and other

issues occurring after foreign expansion.

Information Gathering (Trade and Investment Information, etc.)

(JETRO and SME Support, JAPAN)

1

Clarification of Overseas Development Objectives ＳＴＥＰ

１

In order for SMEs nationwide to clarify their overseas development objectives, the Organization for Small & Medium Enterprises and

Regional Innovation, JAPAN, the Japan External Trade Organization, and various other designated support institutions offer consultations

and conduct seminars. Specifically, they offer initial-stage consultation regarding the advantages and disadvantages of overseas

development, hold seminars about the latest economic trends by country, region, and industry type, and offer practical trade lecture

courses, etc.

Organization for Small & Medium Enterprises and Regional Innovation, JAPAN

This organization is a comprehensive support institution for SMEs, offering business consultation and other support

to domestic SMEs, including consultation and other support regarding overseas expansion. In addition to its Tokyo

head office, the organization has one administrative office and nine regional head offices located across the nation.

Japan External Trade Organization

In order to increase global demand, this organization provides comprehensive support for the expansion

of Japanese trade and investment through services including information provision and transaction mediation.

This includes support for large enterprises engaged in infrastructure export and foreign-owned enterprises as well.

As a part of its operations, JETRO also provides support to SMEs.

In addition to its Tokyo headquarters, JETRO has 40 regional offices around the nation and an overseas network of 73 offices in 55 different countries.

Designated Support Institutions In recent years, business challenges faced by SMEs have become increasingly diverse and complex. In order to diversify and vitalize

institutions providing support to SMEs, the Japanese government has designated various individuals, corporations, SME support

organizations, and other institutions that possess a given level of experience, with support for and expertise relating to tax, finance, and

business finance matters, as “institutions for the support of management innovation, etc.”. Through these designations, a system for

providing highly specialized support to SMEs has been established. As of Oct. 3, 2014, 22,743 support institutions from around the nation

have received the designation.

Examples of designated support institutions:

Financial institutions such as banks and credit associations, commerce and industry associations, the Chamber of Commerce and

Industry, lawyers, tax accountants, certified public accountants, private consulting firms, etc.

2

Preparation / Planning Within Japan, Developing Overseas Clients and Business Partners, Etc. ＳＴＥＰ

２

In order to develop clients and business partners through such services as information gathering, advice, and preliminary surveys within

Japan, as well as missions dispatched overseas, JETRO and SME Support, JAPAN carry out the following support measures.

Information Gathering Support

1) Trade-related information provided free of charge via a database on the JETRO website. The database contains business information on 60 countries and

regions around the world. Example: Trends relating to advanced manufacturing technology initiatives in the EU and “Industrie 4.0” in Germany.

2) Reports on the SME Support, JAPAN website including business information pertaining to frequently asked questions, case studies of successful overseas

development, and advice and cautionary information from specialists related to engaging in overseas development.

Consultation, Advice, and Product Development Support from Overseas Specialists

1) Individual consultation regarding practical, business-related questions that arise in the course of planning for expanding a business

overseas. Consultations are provided free of charge by experienced advisors. 2) Individual counseling regarding overseas development-related business challenges faced by SMEs, including investment, import/export, and

business partnerships with overseas enterprises. Advice is provided free of charge by experienced overseas business specialists.

3) Inviting overseas market specialists to Japan. These specialists offer product development support through advice and other consultation

regarding products targeting overseas markets.

Mission Dispatch Support, Support for Exhibitions at Overseas Trade Shows, Business Meetings with Overseas Buyers

1) JETRO dispatches mission groups to investigate overseas markets and prospective investment targets for which independent information gathering by a

single enterprise is difficult. Mission groups provide support for market development and overseas expansion via: investigation of local markets and

related parties, including commercial facilities, production sites, and industrial parks; exchange of ideas with local government and parties related to local

Japanese-owned companies; and provision of programs for business matching, etc.

*SMEs must pay fees, which vary by dispatch location, etc. Example: Inspection of Indonesian investment environment

2) JETRO provides aid to partially cover costs of SME exhibits at the “Japan Pavilion” overseas exhibition in which JETRO participates.

Example: Maison & Objet (Paris) 3) SME Support, JAPAN invites leading buyers, prospective agencies, and experts from overseas and holds individual business meetings for the purpose of

business matching with Japanese corporations aiming to develop overseas markets.

Commercialization Feasibility Study (FS) Support 1) Experienced overseas business specialists facilitate domestic research and participate in overseas on-site research to examine the feasibility of SMEs’

overseas development plans, based on each company’s own products, technology, services, and expansion of overseas markets, etc.

*SMEs are responsible for 1/3 of costs.

3

Expansion of Overseas Markets, Establishment of Local Bases ＳＴＥＰ

３

Coordinator

Local Network

Enhancement

Local Private Support Institutions

(Financial Institutions,

Consulting Firms,

Law/Accounting Firms, Etc.)

Related Local Institutions

(Chamber of Commerce and

}Industry, Institutes of

Technology, Etc.)

Local Public Support Institutions

(Embassies, JICA, HIDA, etc.)

JETRO

Platform Diagram

In order to support SMEs in solving problems they encounter overseas, related to development, JETRO has set up the SME Overseas

Business Support Platform. Furthermore, the Japan Finance Corporation provides financial support for equipment and operating expenses

needed by SMEs to carry out overseas development.

SME Overseas Business Support Platform

In addition to JETRO’s overseas on-site trade and investment consultation, in

order to enhance the support system for SMEs that have expanded into developing

nations, JETRO has created a network of local public and private support institutions

(embassies, JETRO, JICA, Japanese Chamber of Commerce and Industry, law

firms, accounting firms, consultants, etc.), forming platforms for SME support.

By 2014, support platforms were established in 12 countries and 17 regions.

Through these platforms, coordinators offer SMEs consultations at a “one-stop

service windows” and offer them particular services from the “support menu” while

also providing connections to other platform participant members when necessary.

Overseas Development Funds

The Japan Finance Corporation offers loans to cover equipment and operating

expenses (including funds for re-lending to overseas corporations) necessary for

overseas development at long-term, fixed interest rates.

Loan Value: Small and Medium Enterprise (SME) Unit - 720 million JPY

(Including 250 million JPY for operating expenses)

Micro Business and Individual Unit - 72 million JPY

(Including 48 million JPY for working funds)

Loan Period: 15 Years or less (5 years or less for operating expenses)

Loan Interest Rate: Standard interest rate / When certain conditions are met

Special interest rate 2 (0.65% less than standard interest rate)

JFC

SME

Overseas Subsidiary, etc.

Loan

1) Investment 2) Relending

3) Production Outsourcing

Overseas Market

4) Sales Enhancement

Support Diagram

4

Name

Japan External Trade Organization (JETRO)

Authorizing law

Japan External Trade Organization Incorporated Administrative Agency Act (December 13, 2002, Law No. 172)

Offices

Domestic: JETRO Headquarters, Tokyo; JETRO Osaka; Institute of Developing Economies and 40 regional offices Overseas: 76 offices (57 countries)

Employees

1604 people (905 domestic & 699 overseas) (as of October 2014)

Profile of JETRO

Copyright (C) 2014 JETRO. All rights reserved. 5

Copyright (C) 2014 JETRO. All rights reserved.

Prefectures colored in orange

have JETRO offices.

◆Prefectures which have multiple

offices

Fukuoka Pref.： JETRO Fukuoka

JETRO Kitakyushu

Shizuoka Pref.： JETRO Shizuoka

JETRO Hamamatsu

Nagano Pref.： JETRO Nagano

JETRO Suwa

JETRO Yamanashi 37th office established Apr.

2013, after 14-year

absence

Regional headquarters

JETRO Hamamatsu 38th office established Apr.

2014

Order Office Foundation year

１ Fukuoka 1952

・・・

・・・

・・・

30 Ehime 1991

31 Fukushima 1993

32 Akita 1994

33 Tottori 1996

34 Oita 1997

35 Chiba 1998

36 Gifu 1999

37 Yamanashi 2013

38 Hamamatsu 2014

39 40

Saga Ibaraki

2014 2014

◆Establishment of regional offices

Domestic network and regional offices of JETRO

JETRO Saga 39th office established

Apr. 2014

Kyoto Pref. 41st office to be

established Jan. 2015

Ibaragi Pref. 40th office established

June 2014

6

Overseas network of JETRO

Copyright (C) 2014 JETRO. All rights reserved.

●

● ●

●

●

●Tokyo

●

● Seoul

● Dalian

● Beijing

● Shanghai

●Manila

● ●

●

●Jakarta

Kuala Lumpur

●Auckland ●Sydney

●

●

●

●

Mumbai

Colombo

● Karachi

●Tashkent ●Tehran

●

Tel-Aviv

● Riyadh Dubai

●

●Nairobi

●Johannesburg

Lagos

●

Abidjan

●

●

● ●

●

● ● ●

● ●

●

●

●

● ●

●

Madrid

Paris

Amsterdam

Geneva

Milano

London

Brussels

Dusseldolf

Copenhagen

Cairo

Bucharest

Istanbul

Stockholm

Helsinkii

Berlin

Vienna Budapest

Warszawa ●

Praha

● Moscow

●

●

●

●

●

●

●

●

●

●

●

●

●

●

Vancouver

San Francisco

Los Angeles

Mexico

Houston

Atlanta

New York

Toronto Chicago

San Jose Panama

Caracas Bogota

Lima

Santiago

Buenos Aires

Sao Paulo

●

Guanghou

Qingdao

Bangalore

Saint Petersburg

●

●

● ●

●

Chennai

●

●

Phnompenh

●

Ho Chi Minh

New Delhi

Yangon

Singapore

●

Hanoi Hong Kong Dhaka

Wuhan ●

76 overseas offices in 57 different countries (as of October 1, 2014)

●

Bangkok

Vientiane

●

Rabat

●

Chengdu

【Asia】 14 countries・24 offices 【North America】 2 countries ・8 offices 【Latin America】 9 countries ・9 offices 【Europe】 16 countries ・17 offices 【Russia・CIS】 2 countries ・3 offices 【Oceania】 2 countries ・2 offices 【Middle East】 5 countries ・5 offices 【Africa】 5カ国・5 offices * New offices established in FY2014: Vientiane (Laos), Chengdu (China) (services to start in December) and Rabat (Morocco) (services to start in January 2015)

7

Human resources, Network, Foundation of JETRO

With its international specialists, JETRO has become a hub of

institutions for assisting overseas development in order to

strengthen the function of “connectivity”.

JETRO’s network extends to 40 domestic offices jointly

established with local governments and 76 overseas offices

in 57 different countries.

Additionally, JETRO’s strong assistance has been further

reinforced in cooperation with overseas development assisting

institutions, trade and investment organizations, governments

and municipalities of Japan and other countries, related private

businesses, etc.


Benefits for companies Companies can receive consistent support from multiple assisting institutions because the current organization which the companies are receiving assistance from will remain as their contact and provide guidance.

Secretariat: Japan External Trade Organization (JETRO)

Number of participating institutions: 354

JETRO, Japan International Cooperation Agency (JICA), Nippon

Export and Investment Insurance (NEXI), Japan Bank for

International Cooperation (JBIC), Shoko Chukin Bank, Japan

Finance Corporation, Development Bank of Japan Inc. (DBJ), local

governments, local banks/ Shinkin banks, chambers of commerce

and industry/ commercial and industrial associations, etc.

Breakdown by prefecture: Participation from all 47 prefectures

* The following shows prefectures with 10 or more participating

institutions.

Tokyo 41, Shizuoka 23, Kanagawa 19, Hokkaido 19, Osaka 17,

Aichi 16, Hyogo 15, Toyama 12, Saitama 12, Gunma 11, Chiba 11

and Kyoto 10

Outline of SMEs' Overseas Development Fastpass program

of Consistent Assistance for Overseas Development Each assisting institution will share information on measures and tools provided by other assisting institutions by assigning a

dedicated contact person.

Consistent service will be provided to client companies for issues, in cooperation with other assisting institutions which are well-

versed with the relevant topics.

Medium and small

sized companies, etc.

Information shared

Finance

Subsidy

Local governments, Chambers of commerce and Industry/ commercial and

industrial associations

Nonlife insurance,

NEXI

JETRO, Diplomatic

establishments abroad, JICA

Financial institutions

Providing overseas

information and support for

local activities

Coordinated support through multiple assisting institutions

Risk management

Benefits for assisting institutions

An assisting institution can meet a wider range of clients’ needs, even those

outside its specialties, with cooperation of other assisting institutions.

Human resources, network, foundation of JETRO

Information shared Information shared

Information shared


Meeting various needs of medium and small size companies for their overseas business through seamless coordination which

utilizes strengths of JETRO and financial institutions.

Reinforcing coordination by taking in staff from local banks and Shinkin Bank to JETRO. (From April, 2011 to April

2014: 81 persons from 47 banks)

Shoko Chukin Bank (February, 2011)

Exchanged a memorandum related to business cooperation including introducing JETRO’s activities to

medium and small size companies which are aiming to start business overseas, acting as an intermediary

between those companies and JETRO, and sharing information regularly with JETRO.

Japan Finance Corporation (October, 2012)

Exchanged a memorandum related to business coordination for information sharing,

individual consulting, handling of business meetings and exhibitions, cooperation

for research and study, etc. in order to provide more assistance to medium and small

size companies and those in primary industry for their overseas business

development.

The Okinawa Development Finance Corporation (September, 2013)

Exchanged a memorandum related to business coordination for information sharing,

individual consulting, handling of business meetings and exhibitions, cooperation

for research and study, etc. in order to provide more assistance to companies in

Okinawa for their overseas business development. Signing ceremony of a memorandum with ODFC

Signing ceremony of a memorandum with JFC

<Coordination with financial institutions>

Information provided by JETRO resulted in over 30 cases of loans

from Shoko Chukin Bank. (From February, 2011 to March, 2014)

Human resources/ Network/ Foundation of JETRO


Major assisting measures for medium and small size companies’ overseas

business development (Promotion of export)

(1) Information sharing/ individual consultation (overseas development in general)

Consulting on international trade and investment inside and outside Japan (FY2013: 63,502 cases (up by 15% from FY2011))

Providing fresh business information of different countries and regions through websites and email everyday.

(2) Sending out information to overseas (overseas development in general)

Providing Japan’s economic and market information in 12 languages. Transmitting information on motivated medium and small

size companies, as well.

Presenting the Japanese Pavilion in EXPO Milano 2015 aiming to propagate “Japanese food culture”.

(3) Assisting development of sales channels

Exhibitions and business meetings overseas (FY2013: 85 exhibitions and 56 business meetings, supported 2,700

companies)

Domestic business meetings with overseas buyers (FY2013: 83 events, invited 619 persons, supported 5,000 domestic

companies)

Introduced products, etc. in the matching site (TTPP) (FY2013: 39,000 inquiries)

(4) Hands-on support by experts

Assisting from developing export strategies to closing a contract (FY2013: supported 270 companies (up by 31% from

FY2011))

<Export promotion measures for medium and small size companies>


Specialists at JETRO (former employees of trade firms, manufacturers, etc.) provide maximum

two years support from developing export strategies to closing a contract according

to each product or company’s situation.

Six eligible areas include machinery and parts; environment and energy; agricultural and marine

products and foods; design products and traditional products; household goods and cosmetics

(for Chinese market); and fashion (apparel/ textile).

JETRO will cover the expense for experts’ advice and attendance on overseas business trip.

Advice for conclusion of a contract

Assistance for business talks Attendance on overseas trade fairs

Collection of buyer information Collection of market information

Advice for export strategies

Advice for collection of bills

■Details of assistance

Service for assisting promising export cases of medium and small size companies


Implementation of “Asia Caravan” and “ASEAN Caravan” projects to sell household

products, daily necessities, etc. which symbolize “Japan Brand” to the middle class of

major Asian cities.

[Implementation in ASEAN]

Set up a display section in trade fairs for giftware and building materials and held business meetings

(Singapore, Bangkok, Hanoi, and Ho Chi Minh)

Invited influential buyers from the ASEAN area to exhibitions held in hub cities.

Conducted promotion and product monitoring making use of online media.

[Implementation in China]

Held exhibitions and business meetings.

Conducted a product monitoring survey.

Built a business platform on a website.

Held business meetings in Shanghai, Beijing, Shenzhen, an inland city, Chengdu,

and Taipei. Aimed to promote sales and find agencies.

From a past business meeting

アジア・キャラバンジャパンブランドの訴求 Caravan Project

Held business exhibitions and meetings specialized in the area of beauty and

cosmetics in Hong Kong. Aimed to develop sales channels by taking advantage

of Hong Kong’s characteristic as a gateway to Asia.


Propagation of “Japan Brand” by holding “Japan Fair” in emerging markets where

“Japan Brand” has not penetrated much.

[Presented Japan Booth in international trade fairs]

Participated as Japan Booth presenting “Cool Japan” related products including design housewares, giftware,

contents, and fashion in world’s leading international trade fairs where buyers came from many different

countries.

Created business through promoting Japan’s appealing products.

[Promoted market penetration of “Japan Brand”] Held events to drive market penetration of “Japan Brand” in Myanmar, Iraq, Egypt, Bangladesh, Bangkok, and

Lao. Strengthened “Japan Brand” PR activities for emerging markets where “Japan Brand” had not penetrated much,

and held an event called “Japan Fair” to help market development for local Japanese companies. Host countries: Yangon (From Feb. 7th to 10th, 2014） South Africa

(From Mar. 26th to 31st, 2014)

Japan Fair 2014 in Yangon

アジア・キャラバンジャパンブランドの訴求 Promotion of “Japan Brand”


Examples of export assistance 1

Nissin Shurui Co., Ltd (Tokushima, fruit wine)

[Corporate outline]

A long-established Tokushima brewery operating since the late Edo period. Aiming to differentiate itself from competitors by developing products using Tokushima’s special local products (Citrus sudachi; Naruto kintoki, sweet potato grown in sandy soil; and ume apricot). [Details of JETRO’s assistance and results]

In a business meeting JETRO organized, Nissin Shurui had a business talk with an Italian exporter-cum-

wholesaler who was invited by JETRO, where it was decided that the potential buyer would visit the company’s

factory for inspection. After the inspection, Nissin Shurui gained the buyer’s confidence in the company’s

facilities, product quality, etc. and reached a deal with the buyer. (2011)

Through restaurants in Italy, the company’s products are gaining popularity and the brewery is receiving repeat

orders.

The company participated in “Food export mission” for Chinese market and “Business meeting with invited

buyers” held in Japan. After these events, JETRO continued to support the company by checking on buyers’

situation and their schedule to visit Japan. As well, the same person at JETRO continued to take charge and

provided follow-up by sharing information on local

import regulations and points to note at the time of

negotiation. As a result, the company realized direct

export to China.

Capital: 75 million yen

No. of employees: 40


Examples of export assistance 2

TTNcorporation (Hyogo, Tatami mats)

[Corporate outline]

An established tatami mat store of 80 years history since its foundation. TTN built the first 24-hour operation system in Tatami industry. The company wants to transmit information to overseas because they are feeling a sense of crisis that Japan’s Tatami culture would vanish unless Tatami finds its market outside Japan.

[Details of JETRO’s assistance and results]

The company visited JETRO’s Japan booth in “Maison&Objet” held in Paris, where they gained great inspiration

from other participating companies. Later, when they returned to Japan, they set up the International Sales

Department.

Although TTN attended JETRO’s “Asia Caravan” aiming to develop market in Southeast Asia, they changed the

course and started to look at Europe and the US for their new market where Tatami was already recognized, and

opened their booth in “Maison&Objet” (Paris).

After that, the company’s overseas business grew thanks to buyers’ high evaluation and the company’s continuing

experience of participation in overseas trade fairs.

Capital: 30 million yen

No. of employees: 450


Business support centers in major Asian cities

Equipped with office functions (hardware), JETRO Business Support Centers (BSCs) are facilities

also providing information and knowhow (software) on local investment systems which is required

for opening a business in the Philippines, Thailand, India, Vietnam, and Myanmar.

BSCs rent out office space for a short term and provides consulting services by advisors to

Japanese companies considering investment and technical cooperation with companies in the

Philippines, Thailand, India, Vietnam, and Myanmar (seven locations in total). This way, Japanese

companies can reduce cost and risk at the time of launching business overseas.

BSCs in major Asian cities

(From FY2003 to FY2013: In total, office space was rented by 711 companies, out of

which 455 companies actually invested.)


SME Overseas Business Support Platform

Myanmar: Yangon

China: Chungking/ Chengdu

Philippines: Manila

Indonesia: Jakarta/ Surabaya Brazil: San Paulo

Thailand: Bangkok

Vietnam: Hanoi, Ho Chi Minh India: Mumbai, Chennai

Cambodia:

Phnom Penh

USA: San Francisco

Germany: Dusseldorf

Bangladesh: Dhaka

China:

Shanghai/ Jiangsu/ Zhejiang

Beijing/ Tianjin

Guangdong/ Fujian

<Concept of the Platform>

Support Coordinator

Strengthen the network of business support institutions

Local civil supporting company (Banks, Consultants, Law/

Accounting Firms etc.)

Local related associations (Chambers, Local technical

universities etc.)

Local public supporting faculties ( e.g. Embassy of Japan, JICA, HIDA)

JETRO

The Platforms are to be located on areas which are in demand from Japanese SMEs.

18

About SME Support, Japan

“SME Support, Japan”* is a national administrative agency which primarily implements SME related policy programs in cooperation with the SME Agency, METI. *Official Name: Organization for Small & Medium Enterprises and Regional Innovation, JAPAN (SMRJ)

Matsuyama Office

● Nationwide Support Network

Head Office + Nine regional head offices

across the country , Nine SME Universities

Over 800 employees

Approx. 4000 registered experts (e.g.

Lawyers, CPAs, tax accountants,

management consultants)

● Specialty of its SME Support program

Comprehensive management support

Planned hands-on support

Extensive/high-quality support utilizing our

networks

19

Support programs of SME Support, Japan

SME Support, Japan provides SMEs with comprehensive support programs appropriate for their growth stages, which give solutions for challenges of SMEs and local economies, and realize their dreams.

1)Supporting the creation of

companies and expansion into new

businesses Advice, expert deployment

Incubation facilities

Utilizing regional resources, and

collaborating between agriculture,

commerce and industry, supporting new

collaborations

Business matchmaking

Funding, and more…

2)Supporting the growth and

development of companies

Internationalization Developing human resources through SME

Universities

Environmental/security/energy-saving

measures

Planning and developing communities, and

more…

3) Supporting SMEs with financial

measures to prepare for future what-ifs Supporting reconstruction of SMEs

The SME Turnaround Fund

The Mutual Relief Scheme for Small-scale

Enterprises, and more…

4)Supporting infrastructure through

industrial sites, etc. Developing or renewing facilities such as

factories, stores and shopping centers

Providing industrial sites, and more…

5)Providing reconstruction assistance to

the areas affected by the Great East

Japan Earthquake Preparing impromptu facilities

Supporting advisers to reconstruction

assistance

Setting up a reconstruction fund, and more… 20

Collaboration network among SME Support Organizations

SMRJ(SME Support, Japan) has been building network of SME Support Organizations in Asian countries, having signed Memorandum Of Understandings (MOU) for mutually cooperation with Asian SME Support Organizations.

Participant organizations SMRJ has signed MOU with 11 SME Support Organizations in Asia.

Summary of contents of MOU

To mutually share information on both sides’ SME policies/policy programs, SME related legal systems, Market, etc.

To mutually support SMEs from both sides to participate in seminars, business matching events, and exhibition held in both countries.

Collaboration activities

CEO Network Enhancing Project

East Asia SME Round Table Meeting

Support for each other’s SMEs to participate in exhibitions held in both countries

Mutual visits, etc.

SBC, South Korea 1997~

OSMEP, Thailand 2002~

CII, India 2006~

SME Corp., Malaysia 2007~

AED, MPI, Viet Nam 2007~

Khalifa Fund, Abu Dhabi, UAE 2007~

HKTDC, Hong Kong, China 2011~

UMFCCI, Myanmar 2013~

RIYADAH, Saudi Arabia 2014~

MOCSME, Indonesia 2014~

MOI, Thailand 2014~

21

Top executives of Asian

companies seeking

collaboration with Japanese

companies

SME

SME

SME

*SME Support, Japan and overseas SME support institutions work together in selecting and inviting companies.

Japanese SMEs seeking

collaboration with Asian

companies

Business Meeting

Matching between

Japanese and overseas

companies

SME SME

SME

SMRJ(SME Support, Japan）* has implemented a program to invite top Asian executives seeking business opportunity with Japanese SMEs, and to hold business meetings to connect Japanese SMEs and the invited Asian companies.

In the program, building relationship for “collaboration” between Japanese SMEs and Asian SMEs is focused on, rather than sales of products displayed at exhibits. The program aims to promote Japanese SMEs’ overseas business expansion through collaboration with Asian companies, and also to provide Asian companies with opportunities to get access to Japanese SMEs’ technology, products, and Japanese market.

*Official Name: Organization for Small & Medium Enterprises and Regional Innovation, JAPAN (SMRJ)

Promotion of partnership among SMEs in ASEAN and Japan:

SMEs’ CEO Network Enhancing Project

22

SMRJ(SME Support, Japan） invites about 20 CEOs/executives to Japan from an Asian country per a program, and holds business meeting events, business networking events, company visits, and training course on Japanese production management systems.

Programs of SMEs’ CEO Networking Enhancing Project

Company Visits

Participants will visit four to five SMEs that are in the industrial machinery, infrastructure and machinery/parts industries, for explanations on company efforts and product features, observing factories and exchanging opinions.

Business Meeting Events SME Support, Japan will arrange individual business

meetings between Japanese

SMEs and Asian companies.

The matching program will

be made based on interest

of each companies from

both sides.

Training Course SME Support, Japan will

provide useful information

on Japanese production

management,

collaboration with

Japanese companies, and

business start-ups.

Network Enhancing Events SME Support, Japan will have network enhancing

events between top executives Japanese SMEs and

Asian companies.

23

Results/Outcomes of recent events

Myanmar (Held in October 2014)

Thailand (Held in May 2014)

Top executives from 10 Thai companies that specialize in medical equipment , aircraft

parts, industrial machinery and automotive parts were invited to Japan. Business

meetings with Japanese companies were held in Osaka in collaboration with the MOI

in Thailand.

Indonesia (Held in August 2014)

20 Indonesian companies which specialize in automobile parts and moldings were

invited to Japan by collaborating with the MOCSME and the Indonesian Chamber of

Commerce and Industry. Business meetings with Japanese companies were held in

Tokyo and Nagoya.

Top executives from 22 Myanmar companies that specialize in energy, machinery, ITC, infrastructure and construction were invited to Japan. Business meetings with Japanese companies were held in Tokyo and Osaka in collaboration with the Union of Myanmar Federation of Chambers of Commerce and Industry.

The total amount of deals:US$22 million

The total amount of deals:US$30 million (estimate)

The total amount of deals: US$25million

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Results/Outcomes of recent events

ASEAN CEO Network Enhancing Project The total amount of deals:US$41million

(estimate)

ASEAN 50 companies in several industries

including aircraft parts, medical equipment parts,

automobile parts, dies and molds, ICT,

infrastructure, construction, and food machinery

were invited to Japan. Business meetings with

280 Japanese companies were held in Tokyo

and Osaka in collaboration with ASEAN SME

Agencies, and 860 business meetings were held.

Mr. I Wayan Dipta, Deputy Minister of Ministry of

Cooperative and SME of Indonesia, and senior

officials from Thailand and Myanmar were also

invited to this program and participated in all

events of the program.

“ Held in Tokyo on March 10 and in Osaka on March 12 “

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NEXT events the CEO Networking Enhancing Project

Vietnam (Hold in February 2015)

We are going to hold the CEO Networking Enhancing Project

in Tokyo and Fukuoka on February 2015 in collaboration with

the Agency for Enterprise Development of the Ministry of

Planning and Investment in Vietnam.

ASEAN (Hold in March 2015)

We will hold the CEO Networking Enhancing Project in

Tokyo and Osaka on March 2015 in collaboration with the

member of SME Agency.

Please join us!

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អរគុណ។ !

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japanese programmes and case studies for supporting...

Documents