japanese cafe culture landscape
TRANSCRIPT
JAPANESE CAFE CULTURE LANDSCAPE
4
Japan Modernized
Blue Bottle
Low costism
Take outAvailability
Mr. Donut
McCafe
Ko-hi-Kan
COFFEE INDUSTRY INSIGHT
1970’s 1980’s 1990’s 2000’s 2010’s
Small Business
The 1st wave Old School
Taste
Small business
Cafe & bar
DOUTOR
Renoir
Veloce
Tsubakiya
Ueshima
Italian Tomato
Lifestyle/Atmosphere
With meal
Business use Oslo
The 3rd waveHand brewers
St-Marc
MacDonald’s 1st storeRental Drip Machine
2nd WaveSeattle espresso style
From community to individual use
Krispy Kreme
Komeda
Sweetslovers
Maruyama
3rd wave Booming
1st Wave Mass production
Jazz Cafe
GameCafe Made
CafeAmusement
OnlineCafe
Starbucks
Tully’sExcelsior
Segafredo
The 2nd waveEspresso drinkers