japanese cafe culture landscape

1
JAPANESE CAFE CULTURE LANDSCAPE 4 Japan Modernized Blue Bottle Low cost ism Take out Availability Mr. Donut McCafe Ko-hi-Kan COFFEE INDUSTRY INSIGHT 1970’s 1980’s 1990’s 2000’s 2010’s Small Business The 1st wave Old School Taste Small business Cafe & bar DOUTOR Renoir Veloce Tsubakiya Ueshima Italian Tomato Lifestyle/Atmosphere With meal Business use Oslo The 3rd wave Hand brewers St-Marc MacDonald’s 1st store Rental Drip Machine 2nd Wave Seattle espresso style From community to individual use Krispy Kreme Komeda Sweets lovers Maruyama 3rd wave Booming 1st Wave Mass production Jazz Cafe Game Cafe Made Cafe Amusement Online Cafe Starbucks Tully’s Excelsior Segafredo The 2nd wave Espresso drinkers

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Page 1: Japanese cafe Culture landscape

JAPANESE CAFE CULTURE LANDSCAPE

4

Japan Modernized

Blue Bottle

Low costism

Take outAvailability

Mr. Donut

McCafe

Ko-hi-Kan

COFFEE INDUSTRY INSIGHT

1970’s 1980’s 1990’s 2000’s 2010’s

Small Business

The 1st wave Old School

Taste

Small business

Cafe & bar

DOUTOR

Renoir

Veloce

Tsubakiya

Ueshima

Italian Tomato

Lifestyle/Atmosphere

With meal

Business use Oslo

The 3rd waveHand brewers

St-Marc

MacDonald’s 1st storeRental Drip Machine

2nd WaveSeattle espresso style

From community to individual use

Krispy Kreme

Komeda

Sweetslovers

Maruyama

3rd wave Booming

1st Wave Mass production

Jazz Cafe

GameCafe Made

CafeAmusement

OnlineCafe

Starbucks

Tully’sExcelsior

Segafredo

The 2nd waveEspresso drinkers