january newsletter - (spread)

8/7/2019 January Newsletter - (spread)

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Visit our website www.thealliancebg.com

Vintage 76

Vintage 72

Vintage 74

Vintage 73

Vintage 75

Vintage 77

Look back, there was a time when it all seemed to come together - people, sport, style - all converging and

mixing in a way that hadnt really existed before. Nike, the leading engineer of highly advanced eyewear, launches

a collection rich in heritage. Designs derive from the 1970s, when Nike was first introduced to men, women andathletes who demanded a brand that could combine superior technology with innovative styling. Focusing on

authenticity, the collection is inspired by the 1970s sports icons who displayed trends on winter terrains, the auto

racing legends who defined eye shapes, and influential international film stars of the time.

For more information, contact Marchon at800.645.1300 or visit www.marchon.com


2/7

2011 Suns from ClearVision:

Now through February 28th, ClearVision customers

can save up to 20% off suns from the 2011 sunwear

collection. Featuring 30 new styles, the ClearVision

suns collection includes top names and hot styles from

names like BCBGMAXAZRIA, Ellen Tracy, Cole Haan, IZOD,

IZOD PerformX and Jessica McClintock.

ClearVisions suns collection even features specially

sized frames to suit the needs of your hard-to-

fit customers. Suns from our Petite Suns collection

are made specifically for women with smaller facial

dimensions, while our XLFIT suns collection addresses

the needs of larger men.

To see the entire 2011 ClearVision Sunwear Collection,

visit www.cvoptical.com/suns.

BCBGMAXAZRIA

BCBGMAXAZRIA Eyewear features bold designs thatcombine European sophistication with true American

spirit. With over 50 fashion-forward looks that range

from retro chic to modern luxe, this eclectic eyewear

collection captures the essence of BCBGMAXAZRIA style.

Named for the French phrase bon chic, bon genre, a

Parisian slang term meaning good style, good attitude,

BCBGMAXAZRIA was founded by designer Max Azria in

1989. The brand has a loyal following among Hollywoods

top celebrities and a strong worldwide presence.

BCBGs womens frames feature faceted and textured metals, bronze and acetate combinations and smart, sophisticated semi-rimless

designs. The mens line boasts an impressive collection of angular, geometric shapes complemented by bold temples and a choice of

full acetate, metal-acetate and semi-rimless styles. Specially-sized BCBGMAXAZRIA frames are included in our Passion for Petites and

XLFIT selections.

To see the latest looks from BCBGMAXAZRIA, go to www.cvoptical.com/ourbrands and click on BCBG.

Each collection of fers a variety of shapes, colors and styles for customers. From a beautiful Vera Wang to a colorfulLilly Pulitzer, Kenmark offers fresh new styles for eye care professionals.

From left to right: Lilly Pulitzer (Mell), Jhane Barnes (J919), Dana Buchman (Alma), kensie (funky fresh),

Vera Wang (Heloise) and Jhane Barnes (J921).

2011 sun collection

Call The Alliance at 888.466.8263 Visit our website www.thealliancebg.com

A&A Optical announces the release of two new Quiksilver stylesand two new Roxy styles. Contemporary with an edge, style

QO3272 is a combination monel and acetate frame with modifiedrectangular front . Play hard or go home. QO336 0 proves thatcomfort and style can merge. The modern and sporty combinationframe features two-toned triple inj ected rubber temples and no slipsilicone nose pads. Everyone has a secret. Retro-styled and boldin color, RO3351 appears to be a simple monochromatic acetateframe but a hidden polychromatic watercolor design on the insidetemples reveal a diff erent narrative. Fun and fashionable, styleRO3391 offers a key to the i conic Roxy girl p ersonality. The semi-rimless monel and acetate combinat ion frame features two squarekey holes on the temple end piece separated by a colored, iconic

Roxy logo heart plate on t he vertical axis.

BCBG DRAMA CH682

BCBGADALINA

A&A Optical | 800-492-4465Kenmark Group | 800-627-2898


3/7

Viva International Group presents a new mens sunglass style fromHarley-Davidson Eyewear. The innovatively designed HDX 822 delivers

sun protection with the benefit of prescription ready lenses. This unique

balance is achieved by offering a 6 base sunglass design concept combined with

a 5 base RX insert. The result is a revved up pair of prescription sunglasses

with quality performance enhancements, including polycarbonate lenses, rubbertemple tips and a rubber brow nasal flange interchangeable with an extra

rubber nosepiece. The Harley-Davidson Print logo accents each temple as the

final touch.

The new style is available in black, gunmetal and taupe, all w ith grey lenses and

offered at a dispensary price of $47.95. Each sunglass comes complete with

a protective microfiber pouch. For more information, please call 800-345-VIVA

or visit vivagroup.com.

wileyx.com | 800.543.4197

The Best View

is from the dark

www.vivagroup.com

800.345.8482

(800) 436-9126www.patientedconcepts.com/Sight_Selector.html

Patient Education Concepts, Inc.

_

Eye Apps for iPad & iPhone

High Quality, AFFORDABLE,

3-D Animations and Animated Videoswith Narrations

Beyond the

Eyes Imagination

Family of

Patient Education

Programs

Eye Apps for iPadPractice EditionOnline Edition



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this i ssue: Letter from the Operations Managerp.1

Facebook Set Up p.2Match Eyewear p.3

Safilo p.4Marchon p.5-6 Kenmark p.7

Clearvision & A&A Optical p.8Viva Internati onal Group & Wiley X

p.9PEC p.10New York Eye & OGI Eyewear p.11

Visitwww.thealliancebg.com

ANDjoin us on

Twitter &Facebook!

Check Yearly. See Clearly.

www.checkyearly.com

Alliance News

January 2011 PTICAL FOCUS

Fo l l ow us !

CHARMANT Group introduces the latest ELLE

optical eyewear for January 2011. ELLE eyewear

is inspired by the ELLE woman. She is sensuous,

feminine, modern, graceful, chic and always irresistible.

The ELLE woman is confident, independent and knows

what she wants. Using her own individual and fashion-

conscious flair, she combines with easiness the latest

trends with a dash of her own, revealing a totally

unique and original style. The range of new ELLE

optical styles by the Charmant Group encapsulates

and captures two distinctive moods and looks of the

ELLE woman sensual elegant and modern classic.

The Ernest Hemingway Eyewear Collection, featuresa dozen zyl frames in black and tortoise combinations

including vertically demarcated crystal colors, thesevintage inspired forms are meticulously crafted to appealto the style-minded 20-and-up male and female segment.

Many of the styles have temple and front hinge plaquesand/or rivet designs. A companion hard metal case withfaux distressed leather and signature plaque will round

out the classic look of this American icons branding.

The ultimate accessory to accompany this seasons retrostylings, Hemingway eyewear reflects a beckoning back

to true Americana and the authors adventurous andromantic way of life. Hemingway was a true American

original, with a signature style all his own. Men andwomen who identify with the multi-faceted aspects of this

iconic celebritys legendary lifestyle will most definitelysee themselves in this collection.

Model Musician Ward White is wearing H4613.

New York Eye | 800.221.6966HEMINGWAY and ERNEST HEMINGWAY are trademarks

of Hemingway,Ltd.and used under exclusive license through Fashion Licensing of America,Inc.,

New York,NY 10001

Seraphin Eyewear 2011 Womens Collection


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Want a facebook page for your business but just dont know where to start?We want to help you!

Call Jenna at The Alliance and she will create a facebook page for yourbusiness for FREE! Now, more than ever, is the time to reach out to your

customers using social media such as facebook. Want more information?Give us a call - 888.466.8263 ext. 9206.

FOLLOW US!facebook.com/thealliancebg


Let THE ALLIANCE help you get connected!

As we move into a new year and set our 2011

business goals; one goal that comes to mind is how

to grow your business via the internet. How can you

market your pracce and build your customer base?

More and more small businesses nd it essenal

to market their products and services online.

Customers are increasingly turning to the WEB toresearch companies, compare product features and

prices, and to purchase online. A company that does

not take advantage of the web and email to market

their business can lose valuable customers. It has

never been easier or more cost-eecve to market

online.

A pracce website is great way to describe your

pracce and services in a succinct, compelling and

visual fashion. Keep it simple and aracve. Know

your community demographics and appeal to those

needs. One great advantage of having a website is

that it never closes. A website allows paent to view

at their leisure and you can adverse 24/7. List your

website with companies that help drive paents

who are using search engines to locate area Eyecare

Professionals. These business lisng sites can be free

or some require a purchase for the service. Some

suggested sites to check out are:

www.eyedoctorguide.com, www.allaboutvision.com

and www.wellness.com.

What is Social Media? There are some who think

social media markeng is just the latest buzz, but

social media can provide you with a low-cost tool

that gives you a voice and a way to communicate

with current and potenal paents. It personalizes

your brand and helps you spread the message

about your pracce in a relaxed and conversaonal

way.

Many Eyecare Professionals are turning to Facebook

to build their social media network. Facebook

can provide an easy way to communicate to your

paents and also aract new paents. Some

suggested opportunies to adverse could be

second pair sales, sun wear purchasing, educate

paents on AR coang, save-the-date events for

your trunk shows or back to school specials. Thedownside to social media is the inial set up and

aenon you need to spend on it to make it eecve

and keep it current.

The Alliance can help you with your internet

markeng by creang a Facebook page that can help

create excite within the pracce and capture new

business. Call Jenna Inskeep today to discuss our

Facebook services at 888-466-8263 ext 9206.

Operaons Manager


6/7


Following the launch of the print

campaign and the interactive

online project www.armani.com/

framesofyourlife, the Giorgio Armani

eyewear collection is now the subject

of a new travelling street initiative:

Frames of Your Life. During November

2010, in Milan, Paris, London and Berlin,

four young and cool photographers

and trendsetters captured images of

people on the streets who, just fora moment, become lead players for,

and interpreters of, Giorgio Armani

eyewear-style in front of the camera.

Life is made up of consecutive

moments that constantly bring

something new. It is composed of

different sensations and emotions,

and our eyewear accompanies us on

this fascinating journey like a trusted

companion from who we simply

cannot be parted. Each of us has a

different relationship with our eyewear,

depending on our personalities. The

Frames of Your Life project really

captures a "frame" of our own lives.

The best street shots from Milan, Paris,

London and Berlin have been selected

and uploaded onto www.armani.com/

framesofyourlife.

The result is a digital photography

book presenting Giorgio Armani

eyewear as seen through the lenses

of these international bloggers and

photographers - a showcase of the

street looks they found the most

stylish and representative of the

Giorgio Armani aesthetic. And you can

vote for your favourite shot and share

it on Facebook!

The Frames of Your Life adventure

departs from Europe and will reach the

United States and Asia, on the streets

of New York, Los Angeles, Tokyo,

Hong Kong, Beijing, Shanghai and other

major cities, the rst half of 2011 .

Furthermore, a selection of the best

shots from all over the world will be

curated and will feature in a special

event - the spectacular nale to this

voyage of discovery.

F R A M E S

OF YOUR

L I F Ewww.salo.com | 800.631.1188

BERLIN-picturestakenbyNatalieWeiss

LONDON - pictures taken by Jackie DixonPARIS - pictures taken by Eleonore Bridge

MILAN-picturestakenbyMicolSabbadini

FRAMES OF YOUR LIFE

HERITAGE FRAMES FOR A CONTEMPORARY LOOK

Mat ch Eyewear | 877.833.5628 | www.mat cheyewear.com


7/7

Call The Alliance at 888.466.8263

COACH Inc, known for iconic American accessories, introduces their 2011 Eyewear

Collection. Fabulous design elements such as glamorous Op Art Cs, engraved Coach

Script logos and the classic Coach logo plaque are featured. Showcased is the

beautiful Coach Op Art chain link pattern on tonal outside temples, as well as the

Coach Signature C pattern, using a special technique that allows color to glow

through. Fun optical styles include trendy shapes and unique new colorations.

Coach 2011 Eyewear Collection

2013

S2030

S2025

S2022

S1019

S2026

S1020

S3010

1009

2019

2018

S2028

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