The largest and most comprehensive

exhibition and conference for security,

safety and fi re protection in the Middle East

January 15 – 17, 2013Dubai International Convention and Exhibition Centre,

Dubai, UAE

www.intersecexpo.com

Intersec is the leading regional trade event in the security,

safety and fire protection industries servicing the wider

Middle East and North Africa region and beyond.

Altogether, 19,591 trade visitors from 106 countries made their way to the

Dubai International Convention and Exhibition Centre for the 2012 edition

of Intersec – an 18% increase compared to the previous edition in 2011.

909 exhibitors from 52 countries showcased their latest products and

innovations – a near 15% increase on the 2011 edition.

An attractive trading platform for exhibitors

Intersec 2012 featured 13 Country Pavilions: Germany, United Kingdom, Italy, USA, Spain,

China, Taiwan, Hong Kong, Korea, Singapore,

India, Canada and the Netherlands

Intersec – the right place for you

Supporters:

A

D

C

B

A 53% Good

B 31% Adequate

C 13% Very Good

D 3% Inadequate

How did you rate the quality of visitors who attended the exhibition?

A

B A 91% Agree

B 9% Disagree

Do you rate Intersec as crucially important to your marketing activity in the region?

A

D

C

B

A 49% Successful

B 34% Adequate

C 13% Very successful

D 4% Not successful

How successful was the event in terms of meeting your objectives?

94% of all Intersec exhibitors

recommend exhibiting again

More than 90% of all exhibitors

are satisfied with the return on

investment from exhibiting at Intersec

97% of all exhibitors stated that

Intersec has successfully helped to

establish new contacts for future

business

Top 5 Visitor CountriesUnited Arab Emirates, Saudi Arabia, Iran,

Kuwait and Oman

Top 5 Exhibitor CountriesUnited Arab Emirates, China, United Kingdom,

Germany and United States

Additional Featuresof Intersec 2013Intersec features a growing number of fringe events.

The 2013 exhibition will host the 4th edition of the UAE Firefighters Challenge Championships which

will feature fire brigades from all over the GCC,

Europe and Canada competing in a range of tasks

simulating real-to-life fire rescue operations.

The Intersec outdoor demonstrations have become

an integral feature of Intersec and will feature a range

of interactive scenarios focusing on law enforcement,

fire fighting and rescue operations.

IMS Research remains confident that demand for

CCTV and Video Surveillance equipment will remain

strong through 2012. The growth for Network Video

Surveillance equipment sales is forecast to exceed 25%.

Be a part of the largest trading platform for Commercial Security in the MENA region

“The security business is growing a lot in this region and Intersec is the best opportunity

to introduce our products to different customers coming from different countries.

We will definitely be here in 2013.”

Hidenori Taguchi, Head of Marketing - Sony

Exhibiting companies included: Assa Abloy, Avigilon, Axis, Bosch, Fermax, Flir, G4S, Gallagher, Genetec, Hikvision, Honeywell Security, Indigovision, Infinova, JVC, Lenel, Microsoft, Milestone, Mobotix, Nedap, Norbain, Optex, Panasonic, Proline, Schneider Electric, Salto, Samsung Techwin, SimonsVoss, Sony, Suprema, Xtralis, Tyco and many more.

Visitors – your maximum attention

Commercial Security & Information Security

Information Security

The Information Security section

is a unique forum to focus on

streamlined products and services.

• Internet Security, Anti-Virus

Software, Anti SPAM Filters,

Content Monitoring, Digital

Signature

• Hardware and Data Security,

Identity Tokens, Back-up/

Recovery Systems, Software

Protection, Biometric

Identification Systems, Data

Access Protection, User Rights

Management

26% of visitors to Intersec

2012 were highly interested

in Information Security

83% of all visitors expect a steady growth of the

safety & security industry

98% of all visitors will attend in 2013

98% of Intersec visitors highly rate the quality of

exhibitors

97% of all attendees think that Intersec is the leading

industry event in the region and that it enhances their

future work and knowledge

93% of Intersec visitors are satisfied with their visit

48% of visitors to Intersec 2012 were highly interested in Commercial Security

Where do Intersec visitors come from?

E

A

D

F

C

B

A 48% UAE

B 20% Asia / Far East

C 18% Gulf countries (excl. UAE)

D 7% Europe

E 5% Africa

F 2% North and South America

Visitors from this section were interested in the following product areas:

Figures in %

Control & Surveillance Equipment

Access Control

Monitoring & Recording Systems

Surveillance & Guarding Services

Intruder & Burglary Alarm Equipment

Information Security

0 10.0 20.0 30.0 40.0 50.0 60.0 70.0

2011 2012

61

5166

43

4358

3143

2040

2426

In today’s modern infrastructure with many tall buildings, a fire can be unpredictable and potentially

life threatening. With the best practice standards being followed, fire resistant construction must

be closely regulated. As an exhibitor at Intersec, you will have the opportunity to showcase your

company to professionals within the extensively growing Fire and Rescue industry as well as across

all other fields in the public security sector.

Exhibitors in the Fire & Rescue section of Intersec 2012 included: Akron Brass, BSI, Bristol/Corodex,

Cooper, Draeger, DuPont, Fike, Firex, Hochiki, Komtes, LPCB, NAFFCO, Nitin Ventures, Rapidrop,

SFFECO, Siemens, UTC Fire, Underwriters Laboratories and many more.

Experience tomorrow’s technology in Fire and Rescue

“We launched our new product

portfolio during Intersec and

we were very pleased to

overachieve our targets.

We are really happy how the

show went.”

Gregor Steiner, Head of Product Marketing - Siemens

“We find Intersec a tremendous opportunity to meet our customers, distributors and potential new clients.”

Omar Al-Bahiti, Marketing & Communications Leader - Honeywell Life Safety

Among the many

companies exhibiting

at the Safety &

Health section at

Intersec 2012 were:

Ansell, Allsafe, Atlas

Safety, Bolle Safety,

Cofra, Everlux, HAIX,

Honeywell, JAL Group,

Lion Group, MSA,

Magus International,

NEBOSH, Singing Rock,

Williamson Dickie, and

many more!

Fire & Rescue

The visitor profile of the Fire & Rescue section at Intersec includes: Civil Defence Forces, Police, Army,

Firemen, Security and Safety Officers, Architects, Construction Companies and Developers, and others.

Safety & HealthThe only platform in the Middle East where Safety & Health professionals meet

As recent reports suggest, the Middle East’s construction industry is forecast to deliver projects worth

USD 500 billion by the year 2015. This in turn will be reflected by an increased investment in more

health and safety products and services to help ensure safety at work. This will be influenced by the

health and safety regulations in the Middle East that have become increasingly stringent. The Safety &

Health section at Intersec offers you the unique opportunity to network with international professionals,

global players and key buyers from all industries related to the Safety & Health sector.

Visitors from this section were interested in the following product areas:

Figures in %

Fire Prevention & Protection

Firefighting Equipment

Emergency Alarm & Warning Systems

Government, Associations, Education & Training

Rescue Equipment

0 10.0 20.0 30.0 40.0 50.0 60.0

2011 2012

36

3651

30

3242

918

1123

Visitors from this section were interested in the following product areas:

Figures in %

Personal Protection Equipment (PPE)

Enviromental Protection at Work

Safety at Work Equipment

Associations, Education & Training

Health at Work

0 10.0 20.0 30.0 40.0

2011 2012

24

2938

18

1937

715

621

Intersec

receives ongoing

support from all

departments of

Dubai Police

17% of visitors to

Intersec 2012 were

highly interested

in Homeland

Security & Policing

12% were

interested in

Aviation Security

58% were

interested in

Perimeter Security

and Surveillance

Systems

Aviation SecurityWith Dubai International Airport traffic increasing day by day (4.85 million passengers in January 2012), Aviation

Security remains of vital interest to the UAE and Gulf countries with airport security expenditures expecting to hit

USD 57.7 million by 2015. Intersec provides exhibitors with a dedicated platform to showcase products and services

related to Aviation Security.

“Dubai Police is very keen to be at Intersec. It’s a big opportunity for the security people to meet and be present. It’s

the hub of the Middle East with an excellent opportunity.”

Colonel Humaid Al Ansari, Director of Quality Assurance Department - Dubai Police

Visitors from this section were interested in the following product areas:

Figures in %

Electronics

Laboratory Equipment & Forensic Science

Government Associations, Education & Training

Logistic Support Equipment

Mine Clearance / Bomb Disposal

Optics

Physical Security

Detection

0 10.0 20.0 30.0 40.0 50.0 60.0

2011 2012

14

3360

5

1319

1017

47

515

830

1142

The growing internal security challenges in the Middle East have raised demand among the region’s

authorities and security agencies for innovative products to improve Homeland Security. Governments,

law enforcement agencies and private companies allocate more budgets to security products to increase

security of their home countries against terrorists, natural disasters and piracy. To reflect the continued

growth of the Homeland Security sector in the region, Intersec puts more emphasis on its Homeland

Security & Policing section in 2013.

• The UAE’s spending for Homeland Security products is set to double from USD 5.5 billion to USD 10 billion in the next ten years

• The global market for chemical, biological, radiological, nuclear and explosives detection equipment was valued at USD 925 million in 2011

• The global perimeter security business is set to grow into a USD 443.8 million market in 2012 with Europe, Middle East and Africa being the dominant regions

Homeland Security & PolicingThe dedicated showcase for Homeland Security,

Law Enforcement and Aviation Security

Exhibiting companies included: Smiths Detection, Mezcal Security, Bruker, Proytecsa, Adani, Avon

Barriers, Dubai Police, Dubai Police Academy, Streit Group and others were among the companies

which exhibited successfully at Intersec 2012.

EPOC Messe Frankfurt GmbHPO Box 26761Dubai, United Arab EmiratesTel: +971 4 389 4500Fax: +971 4 358 5511intersec@uae.messefrankfurt.comwww.intersecexpo.com

Expertise in security exhibitions worldwideWith seven trade fairs under the global Intersec brand, Messe Frankfurt is represented in the sector‘s growth markets worldwide to create efficient local forums for your business.

For more information follow www.intersec.messefrankfurt.com

Intersec sponsorship opportunities - a definite advantageEvent sponsorship plays an integral role in achieving your show objectives. As an exhibitor, you can make an

outstanding appearance at Intersec 2013 by benefiting from our various sponsorship opportunities. Please feel free to

contact the show team to maximise your returns from Intersec!

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