jane whittall, smithkline beecham henning p nielsen, novo nordisk stm electronic publications -...
TRANSCRIPT
Jane Whittall, SmithKline Beecham
Henning P Nielsen, Novo Nordisk
STM Electronic Publications - Needs of the Corporate Sector
STM AGM October 12th 1999
Needs of the Corporate Sector
• Summary:• corporate characteristics and needs• pharmaceutical industry characteristics and needs• role of secure networks• electronic journals added value• linking - more added value• licence expectations • expectations - publishing/pharmaceutical industry• future directions• pharmaceutical industry initiatives• question/discussion time
STM Electronic Publications
• Electronic journals - technologies, concepts and market are evolving
• ‘Journal’ vs ‘Database’
• Electronic journal added value– what are we prepared to pay for?
• Pricing models– flexible and adaptable
STM Electronic Publications
Corporate sector characteristics• Secure networks
• Identified authorised users– employees, affiliates and contractors– working from remote locations/home/travelling– all within the secure network
• Information is time critical
• Fast moving, adaptive, creative
• High customer expectations
Corporate sector characteristics
• No (little?) additional money for purchase of electronic content
• Selection of content aligned to corporate objectives
• Need to justify cost benefit of electronic journals
Corporate needs
• Quality– accessibility– access and response times– guaranteed technical quality of data
• Standards– standard formats– standard software
Corporate needs
• Availability– prior, or equivalent to, hard copy availability– regular update schedules
• Pre-notification of system changes
• Help Desk with guaranteed response time
• Usage statistics– crucial to monitor electronic journal use
Corporate needs
• Archiving– access to archive of purchased electronic
material– including access to titles no longer licensed
Pharmaceutical industry - Characteristics
• Information intensive – R&D process generates information– R&D/regulatory/marketing reliant on
information
• Multisite
• Multinational
• Intellectual property rights are a business foundation
Pharmaceutical industry - Specific needs (1)
• Electronic journals needed to support:– regulatory submissions– patent litigation– product marketing– medical information processes
Pharmaceutical industry Specific needs (2)
• Highly project oriented– share information in project team databases
• Promote company image– articles available via public web site
Role of secure networks • Security guaranteed via the secure corporate
network
• Share information with authorised users within a secure network – little risk of unauthorised use
• No passwords at the journal level– security is at the network level
Electronic journals - added value(1)Electronic journals add value:
• Timeliness
• Ease of desktop access
• Enterprise wide access
• Communities of practice– discussion fora
• Additional functionality– video– audio– structure rotation
• But - must be minimally equivalent to hard copy
Electronic journals - added value(2)
Linking - added value
• Linking, Linking, Linking– within articles – within journals– between journals– to secondary information sources– to corporate library management systems
Licence expectationsWhat do we expect to be able to do with licensed
material?
• Within the secure network– everything except make alterations to licensed
material or copyright notices
• Outside the secure network– nothing except as granted by the licence and mutually
agreed
What can publishers expect from us?
• Controlled access by authorised users
• Respect for intellectual property rights
• Absolute confidentiality
• Partnership in developing the future electronic information infrastructure
What do we expect from publishers?
• Openness to linking
• Service level guarantees
• Usage statistics
• Respect for intellectual property rights
• Absolute confidentiality
• Partnership in developing the future electronic information infrastructure
Electronic journals - the future?
• Publishers becoming database managers
• Databases of electronic full text– without hard copy equivalents?
• Fully searchable full text with added functionality:– linking– audio/video etc– text mining/data visualisation
Pharmaceutical industry- Electronic journal initiatives
• PDR/STM electronic journal model licence
• Electronic journal linking– proposed PDR meeting, Spring 2000