jane charlton jisc comms inst innov project c m jan2010
TRANSCRIPT
Joint Information Systems Committee 04/12/2023 | | Slide 1Joint Information Systems Committee Supporting education and research
JISC projects: Communications & Marketing
Jane Charlton, Communications Co-ordinator29 January 2010
Institutional Innovation Programme Meeting
Joint Information Systems Committee 04/12/2023 | | Slide 2
JISC is an internationally renowned and respected organisation and a national success story in the UK public sector.
As a consequence JISC needs to be:
– more visible
– increasingly responsive
– demonstrate greater transparency across its range activities to multiple stakeholders.
– We encourage JISC projects to become ‘ambassadors’ of JISC in order to raise awareness and demonstrate the value of our activities
Introducing the JISC Brand
Joint Information Systems Committee 04/12/2023 | | Slide 3
Transformational – enabling institutions to evolve and succeed
Innovative (take risks on behalf of the community)
Responsive (to institutional customers)
Respected (knowledgeable and authoritative)
Collaborative (working with partners and institutions)
Introducing the JISC Brand: brand values
Joint Information Systems Committee 04/12/2023 | | Slide 4
JISC standard text:
JISC inspires UK colleges and universities in the innovative use of digital technologies, helping to maintain the UK’s position as a global leader in education www.jisc.ac.uk
Display JISC logo on all communications and marketing materials, eg. events, print materials (including reports), press and PR activities, websites and blogs
Include a brief description of JISC involvement to include the name of your programme eg. ‘This project has been funded under the JISC Institutional Innovation programme’
Acknowledging JISC
Joint Information Systems Committee 04/12/2023 | | Slide 5
Reflects our name and visual identity values
Must not be redrawn or modified in any way
Always use an approved version.
The JISC Logo
Joint Information Systems Committee 04/12/2023 | | Slide 6
The JISC Logo: Incorrect use
Joint Information Systems Committee 04/12/2023 | | Slide 7
JISC Brand Manual
www.jisc.ac.uk/brand
Further advice and guidance on JISC Brand
– Greg Clemett, JISC Design & Production Manager
The JISC Brand
Joint Information Systems Committee
Work together with other JISC projects where there are common themes or messages
Key messages to reflect how you are helping to solve broader institutional issues
– Saving money
– Efficiency
– Supporting the student experience
– Environmentally sustainable ICT
– Information Management for business intelligence
– Building capacity for research-led activities
Key messages: Getting your message across
Joint Information Systems Committee 04/12/2023 | | Slide 9
Event top tips:
– Form a planning group to decide event aims and objectives, audience, programme
– Ensure long enough lead in times
– Ensure venue is accessible, has good catering and good network capability (incl wifi)
– Make your event as interactive and engaging as possible
– Use multi-media to capture key discussions and to add value to your event
Grace Porter, Events Co-ordinator, [email protected]
Events
Joint Information Systems Committee 04/12/2023 | | Slide 10
All external publications to be approved by your Programme Manager before publication
Print top tips:
– Consider which audience you are writing for
– Include a JISC logo and follow JISC editorial guidelines
– Consider lead in times for production
– Use images that are 300dpi or higher
– Use recycled paper
Amy Butterworth, Dissemination and Production Co-ordinator, [email protected]
Joint Information Systems Committee 04/12/2023 | | Slide 11
News items
All press releases must go to the JISC News and Press Team. Please also contact your project support team
Useful tips:
– Create an impact in the first paragraph
– Keep your audience in mind
– Keep it short and sweet
– Stick to the facts and keep your message simple
– Use images and quotes to bring the story to life
Rebecca O’Brien, Public Relations Officer, [email protected]
Joint Information Systems Committee 04/12/2023 | | Slide 12
Successful news: The Freezeframe project
FreezeFrame generated over 38 pieces of coverage:• BBC News Online Homepage • Sky News Online • BBC Radio 4 • Daily Telegraph • The Times• The Metro • BBC Look East• The Guardian
Joint Information Systems Committee 04/12/2023 | | Slide 13
News items
Joint Information Systems Committee 04/12/2023 | | Slide 14
Freezeframe project: What worked?
Good planning in advance of the launch
Clear and regular communication
Project spokespeople available for interview
Well known supporters (Ranulph Fiennes) available for interview
Photography – wide selection of striking images for press use
Inviting press to watch digitisation process and engage with project
Joint Information Systems Committee 04/12/2023 | | Slide 15
Jane Charlton, Communications Co-ordinator
+44 (0)776 017 3223
Contact details