JANAY GAMBLESECTION 007

9/27/2011

SOUTHWEST AIRLINES (LUV)

History

Southwest Airlines began on June 18, 1971 in Texas.

It started with 3 Boeing 737 aircrafts travelling between

Houston, San Antonio and Houston

Today that number has increased to 550 aircrafts

travelling between 72 cities.

Southwest is responsible for

approximately 35,000 employees

Headquarters are located in

Dallas, Texas

Southwest Airlines Top Executives

Chairman, President, & CEO:

Gary Kelly

Principal: Charlene Walden

Principal: Lloyd Durstuyft

Salary: $213,244

6Bonus:

$197,000

Southwest Airlines Product List

Flight-sells plane tickets

Food-sells food on

the flight

Beverages-sells

drinks on the flight

Entertainment-sells movie for flyers to

view on flight

Southwest Financials

Revenue from previous year:$13.54 Billion Southwest revenue form 2009: $11.61 Billion

Stock Price (9/27/2011):$8.53 52 Week Range Stock Price Range

$7.79-$14.37

Company Competitors

AMR Corporation Known for American Airlines & American Eagle Revenue from previous year: $23.08 Billion Employees: 78,250

United Continental Holdings, Inc. United Airlines and Continental Airlines recently merged Revenue from previous year: $31.73 Billion Employees: 86,000

JetBlue Airways Corporation Revenue from previous year: $4.13 Billion Employees: 12,948

Southwest Airlines Website Overview

On Main Page

Can Book Flight, Hotel & Car

Can also change flight

Can check flight status

Can check-in

Can join their Rapid Rewards program

For More Information

Southwest Airlines Website: Southwest.com