jana baldwin mph social media in emergency management

8/2/2019 Jana Baldwin MPH Social Media in Emergency Management

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Social Media &

Emergency Management (SMEM)

Northwest Columbia Heights Community

Association (NWCHCA)

November 16, 2011

Jana Baldwin, MPH

J. Baldwin, MPH 11.15.11


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Outline

Definition & data

Social Media & Mobile Phone technology

Emergency Management stakeholders in the

District of Columbia

SMEM Content Examples



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What is Social Media

Online forms of communicating that any individualcan employ, like:

Blogs, Twitter, and Facebook. (PC Magazines)

A few facts- 65% of online users use social networking sites

Most are young adult women 18-29

NO significant differences in use of socialnetworking sites based on race and ethnicity,household income, education level, lives in an urban,suburban, or rural environment. (Pew Internet & American Life Project, 8/26/11)



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Mobile phones & Apps

83% of Americans own some kind of cell phone 9/11

73% of cell phone owners text, 31% prefer to text 9/11

43% of Americans own a phone with apps 11/11

87% of English-speaking & 80% of non-English

speaking Hispanics own cell phones 10



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Why SMEM?

Disseminate information to a large group of

people

Timely & efficient- earthquakes, 9/11,snowstorms

Free- Twitter, Facebook, blogger etc. are free

services

Services/industry designed to assist in SMEM

SouthEast Emergency Response Network-



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Agency Twitterfollowers

Facebooklikes

MobileText program

DC MPD @dcpolicedept

2,522

4,273 Alert DC- 1-way

NYPD @nypdnews

23,182No official

DC FEMS @dcfireems

10,718953 Alert DC

WMATA (Metro) @wmata

21,4772045 Mobile alerts-1-way

311/911 @311dcgov

522No 4 NO 311 click fix

HSEMA@DC_HSEMA

8,59573 Alert DC

Alert DC @dcalerts

7,588yes

CSOSA @lensipes

1,641

2 NOJ. Baldwin, MPH 11.15.11


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Twitter Content



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Who monitors social media

sites/text alerts? Varies by jurisdiction and agency

Some agencies utilize their PIO- public information

officer, others actual police, fire, or trained civilians

MPD-

combination of civilian employees and police that

monitor and update twitter for 24/7 coverage

Civilian employee that updates Facebook forevents & some crime alerts

Police update text alerts



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Small Group Recommendations

Stakeholder Concerns

Policy Issues Initiatives

Communication

Timeline



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Pew Internet & American Life Project

http://pewinternet.org/Reports/2011/Social-Networking-Sites.aspx

http://pewinternet.org/Media-Mentions/2011/Pew-73-of-Cellphone-Owners-Text.aspx

http://pewinternet.org/Media-Mentions/2011/More-Than-One-Third-of-American-Adults-Own-a-Smartphone.aspxhttp://pewinternet.org/Media-Mentions/2011/Hispanics-lead-US-embrace-of-mobile-technology.aspx

http://pewinternet.org/Reports/2011/Cell-Phones.aspx

International Chiefs of Police Center for Social Media

http://www.iacpsocialmedia.org/

Federal Emergency Management Agency Blog

http://blog.fema.gov/

Southeast Emergency Response Networkhttp://www.linkedin.com/company/southeast-emergency-response-network-seern-

Share best practices in information sharing, critical infrastructure protection, domestic security, emergency management and public

health.


jana baldwin mph social media in emergency management

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