jan Řezáč - i don’t like that website! mktfest 2014
DESCRIPTION
Get videos from all our lectures - http://video.marketingfestival.cz Marketing Festival - World-Class Digital Marketing Event #mktfest Czech RepublicTRANSCRIPT
I don't like this web site!
Ultimate goal of visual design is to make you
money.
Visual design is not alone in this moneymaking stuff.
1. You like it2. It's modern3. It's based on visual design principles4. It's based on web design principles5. It tells story we want6. It helps visitors to make you money
I.
You like it!
How will THIS help me make more money?
II.
It is modern
In the eyes of many customers, ugly equals authentic and credible.
— Gerry McGovern
III.
Visual design principles
1. 80/20 Rule2. Aesthetic-Usability Effect3. Affordance4. Attractivenes Bias5. Cathedral Effect6. Chunking7. Closure8. Consistency9. Contrast10. Feedback Loop11. Fitt's Law12. Framing
13. Gestalt Rules14. Golden Ratio15. Hick's Law16. Horror Vacui17. Inverted Pyramid18. Mental Model19. Ockham's Razor20. Picture Superiority Effect21. Priming22. Signal-to-Noise Ratio23. Threat Detection24. Visibility
Aesthetic-usability effect
Signal-to-Noise Ratio
Readability& legibility
32 %
75
IV.
Web design fundamentals
Banner Blindness
Automatic Carousels
Stock Photos
V.
Story visual design tells
VI.
Conversions
1. Visual design is NOT about opinions.2. How does THIS helps my business?3. Is it readable & legible?4. Get rid of banners, automatic carousels &
smiling stock guys.5. Test your visual design TODAY.6. Fix your analytics and measure outcomes.
Ajanrezac.com/grafikaBjanrezac.com/design
Thanks for images!Baseline Grid © teehan+laxIllustrations © Klára ZahrádkováJan's Photos © Adam Hrubý
Websites © Owners & their agenciesautobazar.eucez.czgrafton.czhibrno.czmakro.czrsts.cztresorag.cz