jan miczaika, coo, wooga
DESCRIPTION
Cross Platform Promotion (The White Nights: Mobile Games Conference http://www.wnconf.com)TRANSCRIPT
Cross Platform Promotion
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Wooga:
Games for everyone
50million monthly
players
280 Woogas
=15x
20languages
Now 2 years
Only 34 million consoles sold last year
Cross Platform Connectivity
4
3
2
1
Cross Platform Connectivity
No Transfer
4
3
2
Cross Platform Connectivity
IP Transfer
No Transfer
4
3
Cross Platform Connectivity
IP Transfer
No Transfer Partial Transfer
4
Starting from scratch?
Cross Platform Connectivity
Fully SynchronizedIP Transfer
No Transfer Partial Transfer
Challenge: Networking
Challenge: Login rate
How to keep with Flash version?
56 gemssmartphones
72 gems7” tablets
90 gems8.9 and 10” tablets
Optimized for different screen sizes
Score Balancing
On Facebook
Cross Promotion Opportunities
On Mobile Devices From Facebook to Mobile
Cross-Promotion on Facebook
Deep Integrations
Navigational Tabs
Top & Bottom Banner
2 bnimpressions per month
Open Graph
25%of new users inPearl’s Peril
Cross-Promotion on Mobile Devices
Mobile Cross Linking
2.7xhigher conversion
Corporate Branding
Word of Mouth
From Facebook to Mobile
Interactive SMS Banner
35kText messages in 5 countries
Facebook: Requests
1.9 mio visitors come each month from Facebook
Facebook: Mobile Ads
Facebook: Send to mobile
Facebook: Send to mobile
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Does a user care?
Any Questions?