jan kennedy & oliver thum - closing the gap between innovation and market
TRANSCRIPT
FROM IDEA
TO COMMERCIALISATION
www.afce.co I Jan Kennedy & Oliver Thum
We build & execute tailor made
intrapreneurship programs…
About Us
+ Global network of mentors & partners
Founder Institute – www.fi.co
• Training & Mentoring
• 1,300 Startups
• 89% survival rate
• 45% seed funded
• Goal: 1 Million Jobs
• 1,000 startups per year
About Oliver / mantro.net – Excubator for innovation
Areas of cooperation
with
Transforming Employees into Corporate Entrepreneurs
10 Rules for a Successful
Intrapreneurship Program
• Transforming employees into corporate entrepreneurs
• & in collaboration with startups
Workshop
1. Rate your company (or a company you are involved
with) from 1 to 10 for each rule (10 = best)
#1 Sponsorship
“Every plane needs a runway”
– time first, money second
– extend the (structured) runway as “earned”
#2 Team www.fi.co/dna
What do Richard Branson, Elon Musk and
Bill Gates have in common?
• Common Personality Traits– Social science testing with over 30,000 entrepreneurs and calibrated
against their real world performance
#2 Team – irrelevant DNA
• IQ
• Conscientiousness (efficient/organized vs. easy-going/careless)
#2 Team – bad DNA
#2 Team – good DNA ✔
• High Fluid Intelligence (adapt, solve problems,
patterns)
• High Openness (curiosity, change, challenge norms)
• Moderate Agreeableness (flexible, considerate but
harsh)
• Professional Experience (30-50 years old)
#3 Metrics & Motivators
Wired for risk• Need a piece of the pie
• Long-term reward system
#4 Mentoring
“Been There, Done That”
– Mix Internal with
external mentors
#5 Structure
Ideation Incubation Growth
SEARCH EXECUTE
Disruptive Ideas Problem Solution Fit Product Market Fit Sales Traction Optimise
Academy for Corporate Entrepreneurship
#5 Structure
Ideation Incubation Growth
SEARCH EXECUTE
Disruptive Ideas Problem Solution Fit Product Market Fit Sales Traction Optimise
• Search V Execute
• Skip Discovery
• Iterative / Experimental
#6 Experiment
“Leaner is not faster, but safer”
– Restrict Resources
– Validate Assumptions
#7 Environment
• It’s NOT about where your desk is… or the number of white boards
• Adapt to the innovation stages
#8 Ecosystem
“It takes a city to raise a startup”– Support mechanism
– Startup mindset
#9 Coach
Scale & Transform from within
– Coaches must be expert
#10 Funding
“Let’s try one first and double down if that works”
– Invest in “discovery” before you build
– VC approach: 80% return from 20% investment
Apply the 10 rules & go from idea to
commercialisation
Workshop
1. Rate your company (or a company you are involved
with) from 1 to 10 for each rule (10 = best) ✔
2. Rate your main competitor 1 to 10, for each rule
3. Find and discuss the largest differences and closest similarities with your peers
4. Debrief: What would you change for your organisation?
Jan Kennedy / Oliver Thum [email protected]