james watters - pcf roadshow@seoul

A NEW PLATFORM FOR A NEW ERA

2 Pivotal Confidential–Internal Use Only 2 Pivotal Confidential–Internal Use Only

Software, Agility, Mission and Survival

Powered By Pivotal Cloud Foundry

James Watters VP, Cloud Foundry

3 Pivotal Confidential–Internal Use Only

Software is the Weapon of Disruptors


Software is Changing Industries

$6B valuation Financial Services

$12B valuation Travel & Hospitality

$19B valuation Transportation

$3.2B Acquisition by Google Home Automation

$28B valuation Entertainment

$32B Evaluation Automotive


Traditional IT is Being Disrupted


Process Revolution Is Coming to IT


Conventional Wisdom of Cloud Computing

Private Data Centers

Custom Hardware

Dedicated Networks

Proprietary Infrastructure APIs

Proprietary DB & MW services

Basic support for 3rd party apps

Vertically Integrated Clouds

“The World Only Needs 5

Computers (Clouds)”


Open Cloud Platform

Pivotal’s Vision for Open Cloud

Custom SW and 3rd Party Applications

AWS Google SP X

Service Provider

XYZ

Standard and Extensible “Cloud Infrastructure” API

Declarative Orchestration API for Large-Scale,

Distributed Services

On-Premise Data Centers Public Clouds

OpenStack VMWare “Bare

Metal” + Containers

Runtimes Databases Messaging Analytics Streams TBD Mobile

1

2

3

Open & Discoverable Set of Platform &

Data Services


Innovation takes more than just using AWS

Netflix Transformed an Industry with PaaS

“PaaS brings down the time it takes to put in and assess new features to just days”


Is Your Organization Ready for the Change?


Netflix Cloud Evolution: First Step IaaS


Netflix Cloud Evolution: Next Step PaaS


Jonathan Rosenberg CTO & VP, Collaboration

“PaaS is the operating system for the cloud. As the set of APIs and services for PaaS's grow, the choice of PaaS becomes more crucial as the costs of porting go up. This is one of the benefits of open source PaaS offerings like Cloud Foundry.”


Industry Voting: ‘Cloud Foundry’ is the standard in PaaS


Language, Service and IaaS Agnostic

…

…

…


10x+ Increase in Speed and Agility

Old World: App Deployment in Days/Hours

Pivotal Cloud Foundry App Deployment in Minutes/Seconds

IT configures complex

middleware

App deployment waits for 8+

manual steps Target <my cloud>

Push <my app>

1-‐Click to Scale


Savings From IAAS and PCF

PAAS DEV PAAS OPS IAAS


How to Get There With IAAS + PAAS

PAAS DEV PAAS OPS IAAS

�  Better SLAs �  Flexibility �  Speed �  Availability

�  Faster Time To Market �  Mobile + Data Services �  Agile and Iterative �  Leverage OSS

�  Continuous Delivery �  No Downtime �  Instant scaling �  Consistency & Automation


CoreLogic: Prepares for a Software-Driven Era

Challenge: •  Leader in Real Estate Transaction Services must innovate with

speed of new market entrants, while contending with years of disparate, legacy infrastructure

•  Growth through M&A resulted in disconnected infrastructure •  Systems were expensive and time consuming to maintain

Solution: •  Standardize development infrastructure to convert 700+

applications to 300 •  Transform development process and culture with new

methodology, technology and skills that mirror the disruptive app development approaches of today's Internet giants

“We need to innovate or we die. Pivotal and Cloud Foundry is our big bet to leapfrog the competition.”


Philips Chose Pivotal CF for a Common Digital Platform

�  Maturity and adoption

�  Provisioning, configuration, control, monitoring and updates

�  Elastic runtime service

�  Choice of IaaS

�  Built-in services

�  Custom service brokers


Monsanto uses Pivotal CF to double agriculture yields by 2030

�  Drive to accelerate adoption of Agile, DevOps, Continuous Deployment

�  Required open and portable amongst internal and external IaaS

�  Increased developer agility and productivity with self-service

�  Reduced application lifecycle activities by 50% –  Delivery, operations, release

management, development –  “Over a week to just a few minutes.”


Axel Springer accelerates software development with Pivotal CF

�  Vision of cloud based service platform supporting rapid development

�  Evaluated private and public cloud frameworks

�  Speeds software development product from 14 hours to 10 minutes

�  Reimagines their business by going from 14% to 47% income from digital in 5 years


SD

P Le

gacy

In

frast

ruct

ure

Infrastructure Platform Software Scale

days days days days

days

Axel Springer accelerates the software development cycle with Pivotal CF

Pivotal CF

Legacy infrastructure


Cloud Foundry Foundation: Industry Standard

Platinum $500k / year

Gold $100k / year

Silver $5-30K / year

DataStax Fidelity Mongo

Piston Cloud CloudCredo

BlueBox Docker

Stark & Wayne Anynines AppDirect

AppDynamics CloudFlare


§  GE Predix platform powered by Cloud

Foundry and Pivotal Hadoop §  41 diverse applications from across GE

divisions targeted for 2014 production deployment

§  Bringing the disruptive “Nest” pattern to every GE industrial division with Cloud Foundry

GE Invests $105M Into Pivotal Platform


PaaS is Crucial for Mobile

�  Mobile has resulted in exponential workload increases and highly dynamic loads

�  User expectation is no downtime for upgrades / maintenance

�  Mobile device / OS speed iteration is faster than ever before

Client / Server OS 5 year cycle

Mainframe OS 10+ year cycle

Mobile OS 1 year cycle


Technology Demo: Cloud Foundry ‘Diego’

� Deploy Application files, or Docker images: <20 seconds

� Scale 300x: <40 seconds

� Recovery from 20% hardware loss: <5 seconds

� Requests dropped during recovery: 0

� Core scheduling, routing, log aggregation, health management Go code: <45MB!


Rapid Innovation Requires a New Approach

�  Dramatically improve developer experience �  Agile teams, rapid iteration �  Ingest and incubate open source

advancements and new data services

�  Continuous delivery, no planned downtime �  Instant scaling of apps and data services �  Automation and deployment consistency

at every step

DEVELOPERS OPERATORS


From Data Center to Software Factory Pivotal CF: Containers surrounded with services

Application Containerization & Cluster Scheduling

Native and Extended Data

Services

Automatic App Server & OS Configuration with

Buildpacks

Policy, Identity and Roles Management

App Health Management, Load Balancing, Rapid Scaling, Availability Zones

IaaS Provisioning, Scaling & Configuration

Application Network Security

Groups

Application to Services Binding and

Access

Logging as a service, Application metrics & performance, Metric based scaling


A Multi-Cloud 3rd Platform: Pivotal CF

Elastic Runtime

Agile Microservices

Elastic Hadoop

Jenkins Service

(CI)

Google

Redis

PCF Operations Manager (CF-BOSH)

KV Store

VMware EC2 OpenStack

Multi-Cloud Declarative Service Deployment, Operations

Elastic managed runtime service integrated into leading data services; all scaled and managed by CF BOSH

Rabbit MQ


4 Levels of High Availability

1.  Application Failure = Reboot in new container

2.  PaaS Process Failure = Reboot component in new VM

3.  Operating System Failure = VM Monitor

4.  Rack Failure = Availability Zones


Application patterns are changing


Reference Customers: Spoke at #CFSummit


§  GE Predix platform powered by Cloud

Foundry and Pivotal Hadoop §  41 diverse applications from across GE

divisions targeted for 2014 production deployment

§  Bringing the disruptive “Nest” pattern to every GE industrial division with Cloud Foundry

GE Invests $105M Into Pivotal Platform

james watters - pcf roadshow@seoul

Technology

step paas

collaboration paas

choice of paas

pcf paas dev paas ops

netflix cloud evolution

open cloud custom sw

b valuation financial

step iaas