james cook university brand manual - events' banners & signage
DESCRIPTION
Section from James Cook University's Brand Manual explaining events' banners and signage directionTRANSCRIPT
Events banners & signage design direction
98 |
JCU brand manual | 2014 99
Generic brand banner
Where multiple banners are used, do not over-use the curve. For example an image banner without a curve can support a curved banner with no image.
Lorem ipsum*
* Lorem ipsum doloret sinc ut namquam doloret is.
Apply nowjcu.edu.auCR
ICO
S Pr
ovid
er C
ode:
001
17J
CRIC
OS
Prov
ider
Cod
e: 0
0117
J
Apply nowjcu.edu.au
Lorem ipsum*
* Lorem ipsum doloret sinc ut namquam doloret is.
CRIC
OS
Prov
ider
Cod
e: 0
0117
J
Apply nowjcu.edu.au
Lorem ipsum*
* Lorem ipsum doloret sinc ut namquam doloret is.
JCU brand manual | 2014 100
Generic brand banner - colour varations
Apply nowjcu.edu.auCR
ICO
S Pr
ovid
er C
ode:
001
17J
Lorem ipsum*
* Lorem ipsum doloret sinc ut namquam doloret is.
Apply nowjcu.edu.auCR
ICO
S Pr
ovid
er C
ode:
001
17J
Lorem ipsum*
* Lorem ipsum doloret sinc ut namquam doloret is.
Lorem ipsum*
* Lorem ipsum doloret sinc ut namquam doloret is.
Apply nowjcu.edu.auCR
ICO
S Pr
ovid
er C
ode:
001
17J
Apply nowjcu.edu.auCR
ICO
S Pr
ovid
er C
ode:
001
17J
Lorem ipsum*
* Lorem ipsum doloret sinc ut namquam doloret is.
JCU brand manual | 2014 101
Generic JCU entity brand banner - colour varationsCR
ICO
S Pr
ovid
er C
ode:
001
17J
UT LOREM IPSUM
LOREM SINCIPSUM DOL
Lorem ipsum*
* Lorem ipsum doloret sinc ut namquam doloret is.
jcu.edu.au/lorem CRIC
OS
Prov
ider
Cod
e: 0
0117
J
UT LOREM IPSUM
LOREM SINCIPSUM DOL
Lorem ipsum*
* Lorem ipsum doloret sinc ut namquam doloret is.
jcu.edu.au/loremCRIC
OS
Prov
ider
Cod
e: 0
0117
J
Lorem ipsum*
* Lorem ipsum doloret sinc ut namquam doloret is.
jcu.edu.au/lorem
UT LOREM IPSUM
LOREM SINCIPSUM DOL
CRIC
OS
Prov
ider
Cod
e: 0
0117
J
UT LOREM IPSUM
LOREM SINCIPSUM DOL
Lorem ipsum*
* Lorem ipsum doloret sinc ut namquam doloret is.
jcu.edu.au/lorem
JCU brand manual | 2014 102
Course banner
Law, Business & the Creative Arts• Business
• Creative Industries
• Information Technology
• Laws
• New Media Arts
CRIC
OS
Prov
ider
Cod
e: 0
0117
J
Apply nowjcu.edu.au/flbca
Law, Business & the Creative Arts• Business • Creative Industries • Information Technology • Laws• New Media Arts
CRIC
OS
Prov
ider
Cod
e: 0
0117
J
Apply nowjcu.edu.au/flbca
Law, Business & the Creative Arts
CRIC
OS
Prov
ider
Cod
e: 0
0117
J
Apply nowjcu.edu.au/flbca
JCU brand manual | 2014 103
Course banner - colour variation
Science & Engineering
CRIC
OS
Prov
ider
Cod
e: 0
0117
J
Apply nowjcu.edu.au/fse
Science & Engineering• Biotechnology
• Business and Environmental Science
• Engineering
• Geology
• Marine Science
• Planning
• Science
• Science Advanced
• Sustainability
CRIC
OS
Prov
ider
Cod
e: 0
0117
J
Apply nowjcu.edu.au/fse
Science & Engineering• Biotechnology
• Business and Environmental Science
• Engineering
• Geology
• Marine Science
• Planning
• Science
• Science Advanced
• Sustainability
CRIC
OS
Prov
ider
Cod
e: 0
0117
J
Apply nowjcu.edu.au/flbca
JCU brand manual | 2014 104
Lorem ipsum It’s what James Cook University calls the future.
CRIC
OS
Prov
ider
Cod
e: 0
0117
J
Apply nowjcu.edu.au
Lorem ipsum It’s what James Cook University calls the future.
CRIC
OS
Prov
ider
Cod
e: 0
0117
J
Apply nowjcu.edu.au
Lorem ipsum It’s what James Cook University calls the future.
CRIC
OS
Prov
ider
Cod
e: 0
0117
J
Apply nowjcu.edu.au
Text heavy banner - subject area
When using images for subject areas, referring to the brand guidelines to help select the most appropriate image is recommended. Ensure legibility of the logo and avoid logo intersecting with peoples head, faces, hair etc.
JCU brand manual | 2014 105
CairnsSingaporeTownsville
Tradeshow - single panels
Global ranking: top 4%
Global ranking: top 4%
CairnsSingaporeTownsville
Quias sim quisquas explicilis ne quibuscia sum resequatur.
JCU brand manual | 2014 106
MID TIER- Top level brand message, to include tri city lock up - Blue panels - No use of the curve
TOP TIER- Corporate brand message - White panels with logo
LOWER TIER- Small curve to be at top of panels when over an image, containing message - Gradient panels with curve below, can include logo reversed - The panels should be broken up up with image only panels with no use of the curve
Tradeshow - brand panels
JCU brand manual | 2014 107
Tradeshow - full panels
Geology • Planning • Environmental Management • Geography • Geology
Law • Legal Studies • Visual Arts • Media Design • New Media Arts
Earth and Environmental Science
Law, Business, Information Technology & Creative Arts
Please refer to following page for in situ examples
The tri-city lock up sits within the curve when the image is not abstract and the lock up is lost in the image.
The tri-city lock up sits on the far left panel when the image is abstract and is clearly visible on the image.
CairnsSingaporeTownsville
CairnsSingaporeTownsville
JCU brand manual | 2014 108
Tradeshow - course panels
COURSE PANELS- Full image to travel over the 4 panels - Large curve graphic to sit over 2 panels on either left of image or right, dependent on image crop- The curve should include course information and the logo- Brand message can also be included where appropriate
JCU brand manual | 2014 109
Signage - marine vessels
Challenger IV
RESEARCH
AUXXXQ
Logo: locked up with Campus Stack (see page 12)
Research: Bliss Bold, Caps
Vessel name: Bliss Light, title case
JCU brand manual | 2014 110
Signage - motor vehicles
Logo: locked up with Campus Stack (see page 12)