james chalmers' presentation at finance marketing summit 2016
TRANSCRIPT
Making compelling content in boring industries
Mahlab MediaSeptember 2016
Business owners would prefer to hear from peers - greater credibility.
Business owners would prefer to hear from peers - greater credibility.
Business owners would prefer to hear from peers - greater credibility.
Get out of the way.
Help them out.
Business owners would prefer to hear from peers - greater credibility.
Business owners would prefer to hear from peers - greater credibility.
Business owners would prefer to hear from peers - greater credibility.
Business owners would prefer to hear from peers - greater credibility.
Inform or entertain.
Inform or AND entertain.
Business owners would prefer to hear from peers - greater credibility.
Business owners would prefer to hear from peers - greater credibility.
Use professional storytellers.
Business owners would prefer to hear from peers - greater credibility.
Make it look good.
Business owners would prefer to hear from peers - greater credibility.
Business owners would prefer to hear from peers - greater credibility.
Business owners would prefer to hear from peers - greater credibility.
Business owners would prefer to hear from peers - greater credibility.
Business owners would prefer to hear from peers - greater credibility.
Business owners would prefer to hear from peers - greater credibility.
Get out of the
way.Help them out.
Inform and entertain.
Use professional storytellers.
Make it look good.
Does it work?
Business owners would prefer to hear from peers - greater credibility.
Business owners would prefer to hear from peers - greater credibility.
Thank you.Questions?