jak networked business socsem 2012 final1
DESCRIPTION
Social Semantics præsentation til Netmesters Morgenmøde 16. april 2013TRANSCRIPT
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Major Sponsors:
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FACTBOOK 2012 - FACTS• 450+ inviterede organisationer• 100+ aktive projekt partner org.
(Universitets netværk, Faglige netværk,
rådgivningsvirksomheder, fagforeninger, brancheforeninger)
• 130.000 inviterede respondenter• 2.757 aktive respondenter• 50+ Co-creators • ”Netværket” 10.000+
Kommende udgivelser• Casebook 2012• Branche summeries
Detail sponsoreres bl.a. af Isobar
• Workbooks:
Fagområder X 5
• 25 % Best of • Infographics
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Hvem er du?
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Hvem er du?
1. Fra sociale medier til Networked business
2. Potentialet i sociale / mobile medier
3. Udfordringer og gode råd
AGENDA
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Hvem er du?
1. Fra sociale medier til Networked business
2. Potentialet i sociale / mobile medier
3. Udfordringer og gode råd
AGENDA
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Hvem er du?
The Envelope Please….
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Hvem er du?
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Hvem er du?
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Hvem er du?
Pointen er:
Måden man ser på tingene på - kan have en væsentlig betydning for - hvad det er man ser!
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Hvem er du?
Lad os kigge på fakta…
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Hvem er du?
FAKTA: Stor kontrast
Forventninger Vs. ressourcer
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2012
2011
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Most C-level executives say the three key trends in digital business …… social-media tools, and the use of new delivery platforms such as cloud computing and mobility —are strategic priorities at their Companies.
- Mckinsey Qurterly
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Hvem er du?
Fakta:• Ingen mandskab • Ingen tid• Ingen penge• Ingen plan
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Hvem er du?
FAKTA: Stor kontrast
Forventninger Vs. ressourcer
Alt andet lige behandles området som ”en gratis marketing kanal”
perspektivet
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Hvem er du?
Lad os se tingene i et nyt perspektiv!
Hvis det ikke blot er en ny kanal hvad er det så?
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Hvem er du?
”Sociale medier” + Mobile + Cloud = centrale faktorer i
modning af internettet som infrastruktur
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Modning af infrastruktur og teknologiMissing Pieces: Social, Mobile, Cloud
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Synlighed
Tid
Ny teknologi
De oppustede forventningers tinde
Skuffelsens dyb
Oplysningens skråning
Produktivitetens plateau
The hype cycle – hvor er ”internettet” som ”forretningsværdiskaber?
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Hvem er du?
Modning af infrastruktur!
Tænk ”infrastruktur udvikling” i et historisk og
forretningsmæssigt perspektiv
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Fra Sociale medier til Networked Business
”Blot” endnu en Marketing kanal
Et nyt (R&D ) forretnings-paradigme
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Hvorfor er det så svært at gå fra Social media til Networked Business?
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Kultur / proces
Teknologi
Hvorfor er det så svært at gå fra Social media til Networked Business?
Et par eksempler:
1. Vestas - Den vidende ingeniør2. CFO - Jeg har kun ”rigtige
venner”3. Ministeriet - der ”måske” gerne
ville videndele 4. Værdigrundlaget der skulle
”sælges ind”5. Kundetilfredshed eller kunde
community
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Hvem er du?
1. Fra sociale medier til Networked business
2. Potentialet i sociale / mobile medier
3. Udfordringer og gode råd
AGENDA
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Hvem er du?
1. Fra sociale medier til Networked business
2. Potentialet i sociale / mobile medier / Networked Business
3. Udfordringer og gode råd
AGENDA
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Side 60 + 73
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PR & Kommunikation - eksternt
InspirationGAP
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PR & Kommunikation - Internt
GAP
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Oplevelse – Et af de største PR bureauer i DK
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Mobile:- Forretningsudbytte
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Side 77 + 83
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GAP – Vi skal bare ha’ en app!
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Hvem er du?
1. Fra sociale medier til Networked business
2. Potentialet i sociale / mobile medier
3. Udfordringer og gode råd
AGENDA
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Hvem er du?
1. Fra sociale medier til Networked business
2. Potentialet i sociale / mobile medier
3. Udfordringer og gode råd
AGENDA
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Hvem er du?
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Hvem er du?
5 reasons why you and your organisation SUCK at
networked busines communication
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1. You are too damm good at doing what you do!
Why You and your organisation suck at networked busines communication
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2. It’s not about you!
Why You and your organisation suck at networked busines communication
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3. Metrics of succes: Measured on wrong/incomplete
elements.
Why You and your organisation suck at networked busines communication
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4. For a mass marketer - Talking 1:1 is as counter intuitive as making a driver ease off the
breakes with the purpose of stopping faster.
Why You and your organisation suck at networked busines communication
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5. Too scared to make mistakes
Why You and your organisation suck at networked busines communication
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HÅB:Hvorfor vi i DK ( Norden /
Europa) har de bedste forudsætninger for at være
blandt de bedste i verden på det her område?
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DK virksomhedskultur og Tech modenhed
Why You and your organisation can ROCK at Networked Business
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Advarsel - Overhængende fare for: Mandag Morgen Social Media Blues
Jeg håber I får gavn at rapporten & at I Ha en fantastisk dag….og en fantastisk rejse med jeres Networked Business projekter…
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TAK FOR JERES TID
Download FACTBOOK 2012:
www.socialsemantic.eu/factbook2012
Støt og følg projektet :
www.blog.socialsemantic.eu/
FACEBOOK.com/SocialSemantic
Twitter: socsemeu
LinkedIn Gruppe
Sing and dance by:
Jan Futtrup
Twitter: @Futtrup_Jan
Mail: [email protected]
Mobil: 20159544
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Networked Business Cases
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Networked Business Cases
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Networked Business Cases
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Networked Business Cases
Esben Hørning [email protected]: @spangsege
Mere info om projektet:
memit.com/c/552_networked-business-cases
Socialsemantic.eu
#NBCDK
@SOCSEM