Jaina ChandwanyDigital & PR Consultant

+61 422437289 j.chandwany@gmail.com

Melbourne, VIC

Masters of MarketingCommunicationUniversity of Melbourne

EXPERIENCE EDUCATION

Social Media Support Intern (Part-time)Search Insights

Online Marketing Agency

12/2017 - 03/2018

SMM Executive (Casual)Parici Group Australia

Boutique Events Company

Undertook social media strategy, design & content to boost ticket sales for in-house events

Successfully achieved Sold Out status for The Spring Tea and Fashion Party held at the Hotel Langham Melbourne & The Virgin Australia Melbourne Fashion Festival (VAMFF) Offsite Runway hosted at The Hotel Windsor Melbourne

Public Relations Consultant (Part–time)Tandem Communications

PR & Communications Agency

Devised brand activations, drafted and supervised media pitches and press releases

Conducted high profile editorial interviews and photo shoots for press coverage

Undertook social media strategy for existing clients, pitched andacquired several new clients. Clients: Ghanasingh Be True Jewellery, Tresorie, Shehlaa Khan, Abu Jani Sandeep Khosla, The White Window, Surily Goel, Shilpsutra.com, Anushree Reddy, etc.

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Integrated Marketing Communications, Public Relations & Advertising

WAM

81 100

Monash Unversity

/ Media studies, Journalism& International Relations

Best Graduate Award 2014

Dean’s Recognition Award forAcademic Excellence 2012

CGPA

3.25 4.0

Bachelor ofCommunication

LANGUAGES

EnglishNative

HindiProficient

FrenchBasic

Sales Consultant (Casual)The Mark Edward Agency

Experiental Marketing Agency

Managed shopper requests and made extensive sales for theTrimex group of luxury fragrances in David Jones and Myers

Brands include Versace, Salvatore Ferragamo, Prada, Mugler, Paco Rabanne, Carolina Herrera, Dunhill, Azzaro, Jean Paul Gaultier, etc.

Developed high quality digital content calendars for prestigious brands such as Aussie Bodies, Illuminate, Carolina Lemke Berlin, Milligram, Body Trim etc.

Launched effective paid media campaigns on Facebook & Instagram

Analysed complex digital data with insights for clients and competitors

Researched, reached out and generated leads for new businesses

Melbourne, Australia

Melbourne, Australia

Melbourne, Australia

Mumbai, India

05/2018 - 12/2018

06/2016 - 07/2017

Melbourne, Australia

Malaysia

06/2017 - Graduating 07/2019

07/2011 - 06/2014

11/2018 - 02/2019

A motivated, creative and hardworking individual who is looking to make a difference through my public relations, brand management & digital marketing skills.

https://www.linkedin.com/in/jaina-chandwany-a298b59b/?originalSubdomain=au

PR and Communications Intern (Full-time)Reach Unlimited Pvt. Ltd.

Public Relations Start-Up

Undertook the execution of the Maritime Summit 2014 – an exclusiveIndustry get-together for the top 100 CEO’s of the Shipping Industry

Specifically assisted with content development, social media branding, market research and 360 degree internal and external communication with media houses

Developed jingles which went live on National 93.1 Radio FM and increased ticket sales by INR 2 Lakh

EXPERIENCE

Creative Copywriter (Full-time)Dentsu Webchutney

Online Advertising Agency

Digital Marketing Trainee (Full-time)CONDE NAST India

Publishing House

Digital & Editorial Coordinator (Full-time)ELLE DECOR India

Publishing House

Organised in-house events, presented monthly magazine budgets andliaised with international content agencies for feature stories

Launched, managed CMS and wrote content for an all-new elledecor.inwebsite

Wrote & produced four fixed sections for the magazine based on thelatest in art & design

Devised integrated marketing campaigns for clients and worked on multi-agency pitches

Wrote content for online banner ads, websites, blogs, social media platforms including SEO /Google Adwords integration and community response management

Clients: Schwarzkopf, Rexona, Brooke Bond Red Label, Juggernaut, D’Decor, Shoppers Stop, St. Regis and Platinum Evara Jewellery

Digital analytics, strategy & content for GQ, Vogue, Conde NastTraveller and Architectural Digest India

Independently managed & developed high performing social mediacampaigns for brands such as Sony Xperia Z3, CherryTin, HSBC Premier, Kalyan Jewellers, Hermes, including events such as GQ Bar Night & GQ Men Of The Year 2015

Syndicated editorial content and achieved high rankings on Yahoo

Mumbai, India06/2016 - 5/2017

Mumbai, India06/2015 - 05/2016

Mumbai, India09/2014 - 11/2014

Mumbai, India12/2013 - 2/2014

MOST PROUD OF

Digital agency backgroundwhich has developed me into a good team player and given me the opportunity to work with a diverse range of well-established brands in Melbourne and Mumbai

Creative research & insightthat has inspired some game-changing brand ideas for IMC university projects while also leading to appreciation in my professional career

Sales & marketing prowesswhereby I not only have personal selling skills as a Sales Consultant for Australia’s largest retail chains but I also come with three years worth of skilled experience in Marketing Communication roles

Multi-tasking abilitiesFrom balancing part-time professional roles witha demanding university degree to extra-curricular hobbies such as yoga, I always make time for work and play!

My leadership skillsto supervise and lead independent Digital and PR projects as a part-time executive for Parici Group Australia & Tandem Communications

Editorial publicationswherein I produced articles for four entire sections in six magazine issues of ELLE DECOR India including the production of extensive website content and ad hoc booklets http://elledecor.in/search_result?search=jaina+chandwany

PASSIONS

REFERENCES

Yoga

Buddhism

Networking

Travel

Cooking

Reading

Emma WoythalerSupervisor, Search InsightsE: emma@searchinsights.com.au

Pareena Naggea CEO, Parici Group AustraliaE: paree@parici.com.au