Pinpointing sustainable growth and new revenue

strategies

Jacob Møller Head of Mergers and AcquisitionsSchibstedNorway

Leveraging our digital assets to create additional value64th World Newspaper Congress, Kiev 2.- 5. Sept 2012

Substantial digital transition

Online growth

Online share

Revenue

EBITDA

2001 2011

8,0

14,4

8,3 %

15,2 %

2001 200720112001

14.4 billion in revenue 25 countries 7,200 employees

The Schibsted fundament

Building on two solid cornerstones

5

Media HousesOnline Classifieds

14.4 billion in revenue 25 countries 7,200 employees

The Schibsted fundament

Building on two solid cornerstones

6

Media HousesOnline Classifieds

Online

Growth

Media

7

Strategic development Going from print news/classifieds, to online news/classifieds, to a broader online position

New Online Marketplaces

Efficient Traffic Fund Models

8

Back-up slides

We buy to scale revenues and traffic We focus on small companies with:

A working product with clear value to the users A proven revenue model

11

Investment stage:

Start Growth Maturity Stabilization Decline

Revenue and EBITDA split Q2 2012

Online share 62 percent*

Online share 39 percent

RevenuesNOK and percent

EBITDANOK and percent

NOK 3,825

million

NOK 596

million