jackie feeney corporate identity guidelines hilary pook€¦ · contents themarque 1.0 our marque...

Corporate Identity GuidelinesJANUARY 2009

For further information or advice on thesecorporate guidelines, please contact:

Jackie FeeneyHead of CommunicationsT: 020 7217 4719E: [email protected]

or

Hilary PookCommunications and Records ManagerT: 020 7217 4734E: [email protected]

Contents

The marque

1.0 Our marque

2.0 The variations

3.0 Exclusion zone

Optimum sizes4.0 For the general marque4.1 For the intial marque

Our typeface5.0 On publications5.1 Alternative typeface for internal

use only

6.0 Incorrect use of the marque

7.0 Colour specification

The implementation

Stationery8.0 Letterhead with the general marque8.1 Letterhead with the initial marque9.0 With compliment slips 10.0 Business cards

DL Publications11.0 Grid11.1 Type specification11.2 Format example

A5 Publications12.0 Grid12.1 Type specification12.2 Format example

A4 Publications13.0 Grid13.1 Type specification13.2 Format example

14.0 Paper specification

Advertisements15.0 Colour advertisements15.1 Mono advertisements

The marque

Local Government Ombudsman 1.0

Our marque 1.0

Our new marque has been specifically designed to project a modern, accessible and customer-focused organisation.

Please help us to maintain this consistent image by using onlythe approved master artwork which is available from Jackie Feeney or Hilary Pook in the Communications Team.

There are 2 variations in the suit of marques, they are:A. The general marqueB. The initial marque a shortened

variation of the marque, using our initials together with the words ‘Advice Team’ and our ‘telephone number’.

A.

B.

The variations 2.0to the general and initial marque

Our new marque is our primaryvisual asset and therefore should be handled with consistency andcare so that it is used correctly.

The two marques are primarily typographicsolutions but are fixed in format.Whenever possible, each marque shouldideally appear in the 4 or 2 colour spot variation, with the black+tone, blackonly and the white out of black (WOB,this only appears in an eps format) variations used in monochrome printing.

All the marques presented in this document are available from theCommunications Team.Using the approved marque will help to avoid incorrect usage.

The variations of the marque include:

A. 4 colour processB. 2 colour spotC. Black and toneD. White out of black – overleaf

(This only appears in an eps format)E. Black only – overleaf

A. LGO 4 col LGE 94.eps

B. LGO 2 col LGE 94.eps

C. LGO B+Tone LGE 94.eps

A. LGO CAPS 4 col SML 30.eps

B. LGO CAPS 2 col SML 30.eps

C. LGO CAPS B+Tone SML 30.eps

The variations 2.0to the general and initial marquecontinued

D. LGO WOB LGE 94.epsD.

E. LGO Black only LGE 94.eps

D. LGO WOB SML 30.eps

E. LGO Black only SML 30.eps

Exclusion zone 3.0and minimum sizes

LocalGovernment

OMBUDSMAN

The marque should sit in as much white space as possible to give maximumimpact. It is important to keep the marque clear of any other graphic elements which might interfere or detract from the marque itself.This exclusion zone indicates the closest any other graphic element can be positioned in relation to the marque.

White space The minimum requirement should be by using the cap’M’ around the marque as a guide on the optimum size of 94mm (A) and 44mm (B) respectively.LGO 4 col LGE 94.eps and LGO CAPS 4 col LGE 44.eps

Minimum sizeTo achieve the best possible clarity it is advised that each marque is never seen smallerthan the sizes shown.

In exceptional circumstances, the marque may need to be used at smaller size that theminimum size i.e. for badges and promotional material. In the event of these situations,please use the marque as large as possible, if you are in any doubt, seek the advice fromthe Communications Team.

M M

MM

L L

A.

B.

minimum size 21mmminimum size 53mm

Optimum sizes 4.0for the general marque

To achieve consistency across a range of publications we request that an optimum size marque is used per format and in a constant position.

These optimum sizes are as follows:A For all A3 documents, posters, folders, signage etc, use either

LGO 4 col XLGE 132.epsLGO 2 col spot XLGE 132.epsLGO B+TONE XLGE 132.epsLGO WOB XLGE 132.eps

B For all A4 douments, use eitherLGO 4 col LGE 94.epsLGO 2 col spot LGE 94.epsLGO B+TONE LGE 94.epsLGO WOB LGE 94.eps

C For all A5 documents, stationery excluding business cards, use eitherLGO 4 col MED 84.epsLGO 2 col spot MED 84.epsLGO B+TONE MED 84.epsLGO WOB MED 84.eps

D For all DL portrait documents and business cards use eitherLGO 4 col SML 65.epsLGO 2 col spot SML 65.epsLGO B+TONE SML 65.epsLGO WOB SML 65.eps

When producing business cards,please reduce the SML marque by 82%.

A.

B.

C.

D.

Optimum sizes 4.1for the initial marque

To achieve consistency across a range of publications we request that an optimum size marque is used per format and in a constant position.

These optimum sizes are as follows:

A For all A3 documents, posters, folders, signage etc, use eitherLGO CAPS 4 col XLGE 69.epsLGO CAPS 2 col spot XLGE 69.epsLGO CAPS B+TONE XLGE 69.epsLGO CAPS WOB XLGE 69.eps

B For all A4 douments, use eitherLGO 4 col LGE 44.epsLGO 2 col spot LGE 44.epsLGO B+TONE LGE 44.epsLGO WOB LGE 44.eps

C For all A5 documents, stationery excluding business cards, use eitherLGO 4 col MED 40.epsLGO 2 col spot MED 40.epsLGO B+TONE MED 40.epsLGO WOB MED 40.eps

D For all DL portrait documents and business cards use eitherLGO 4 col SML 30.epsLGO 2 col spot SML 30.epsLGO B+TONE SML 30.epsLGO WOB SML 30.eps

When producing business cards,please reduce the SML marque by 70%.

A.

B.

C.

D.

Our typeface 5.0

The typeface preferred for all external uses is Bliss. It is a strong,robust typeface with good clarityand also comes with a wide rangeof variations.

These are:

A. Bliss lightThis typeface should be used for all main body copy.

B. Bliss RegularThis typeface should be used to createemphasis in headings and where text has to be reversed white out of a solid background colour.

C. Bliss MediumThis typeface is used to create emphasis ie, secondary text within the main text framework.

D. Bliss BoldThis typeface is used to create emphasis within the main title and used in conjunction with Bliss medium.

A. AaABCDEFGHIJKLMNOPRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890£&.,:;!?()

B. AaABCDEFGHIJKLMNOPRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890£&.,:;!?()

C. AaABCDEFGHIJKLMNOPRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890£&.,:;!?()

D. AaABCDEFGHIJKLMNOPRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890£&.,:;!?()

Our typeface 5.1Alternative typeface for internal use only

The typeface preferred for all internal stationery is Arial.It is a strong, robust typeface with a range of variations.

These are:

A. ArialThis typeface is used for the main body of any internally produced correspondence or document.

B. Arial BoldThis typeface is used to create emphasis ie, headings and titles.

C. Arial ItalicThis typeface is used to create emphasiswithin the main body of the text.

A.AaABCDEFGHIJKLMNOPRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890£&.,:;!?()

B.AaABCDEFGHIJKLMNOPRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890£&.,:;!?()

C.AaABCDEFGHIJKLMNOPRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890£&.,:;!?()

Incorrect use of the marque 6.0for both the general and initial marques

Our marque is very important to us. Help us to maintain itsintegrity through consistent use of the master marque files.These are held by theCommunications Team.

The marque must never:

> appear in a box> be altered or distorted> have the corporate typeface substituted> use a different palette of colours> be shown at an angle> have additional information attached> be trimmed, cropped or bled off

the page

NEWS

x

x

x

x x

x

x

x

Colour specification 7.0

SPOT: PANTONE 272c OR PANTONE 272u

CMYK: C62 M59 Y0 K0RGB: R117 G119 B192HTML: 7577C0


CMYK: C12 M100 Y0 K0RGB: R197 G0 B132HTML: C50084


CMYK: C25 M3 Y100 K35RGB: R156 G154 B0HTML: 9C9A00


CMYK: C45 M25 Y16 K59RGB: R94 G106 B113HTML: 5E6A71


CMYK: C100 M0 Y20 K0RGB: R0 G148 B179HTML: 0094B3


CMYK: C17 M36 Y47 K38RGB: R145 G120 B91HTML: 91785B

Secondary coloursPrimary colour

The implementation

Local Government Ombudsman 1.0

Letterhead 8.0With the general marque

.

10th FloorMillbank TowerMillbank London SW1P 4QP

T: 020 7217 46 2 0F: 020 7217 46 2 1DX: DX 149243 Victoria 13W: www.lgo.org.ukAdvice Team: 0845 602 1983

Tony RedmondLocal Government OmbudsmanPeter MacMahonDeputy Ombudsman

22

1

72 44 44

10

B

G

H

A

C D

E

F

A. Marque sizeLGO 2 col spotMED 84.eps

B. Letterhead referenceFont: BlissStyle: PlainSize: 5ptCase: Caps & figuresAlignment: LeftColour: 60% tint of black

C. AddressFont: BlissStyle: LightSize: 8.75/10ptCase: U/lcAlignment: Left

D. ContactsFont: BlissStyle: LightSize: 8.75/10ptCase: U/lcAlignment: Left & indent 2.5cm

E. Advice TeamFont: BlissStyle: BoldSize: 8.75/10ptCase: U/lcAlignment: LeftColour: Solid black and solid pms 272 phone no.

F. OmbudsmenFont: BlissStyle: Bold & LightSize: 8.75/10ptCase: U/lcAlignment: Left

G. Start dotFont: BlissStyle: Regular Size: 14ptColour: Solid pms 272

H. Fold lineSize: 0.25ptColour: Solid pms 272

Format size:A4, 210 x 297mm

All measurementsare in mm.

Letterhead 8.1With the initial marque

.

Local GovernmentOmbudsmanPO Box 4771Coventry CV4 0EH

T: 024 7682 1960F: 024 7682 0001DX: DX 702110 Coventry 6E: [email protected]: www.lgo.org.uk

Advice Team: 0845 602 1983

22

72 44 44

10

B

A

CD

E F

A. Marque sizeLGO CAPS 2 col spot MED 40.eps

B. Letterhead referenceFont: BlissStyle: PlainSize: 5ptCase: Caps & figuresAlignment: LeftColour: 60% tint of black

C. LGOFont: BlissStyle: BoldSize: 8.75/10ptCase: U/lcAlignment: LeftColour: Solid pms 272 and solid black

D. AddressFont: BlissStyle: LightSize: 8.75/10ptCase: U/lcAlignment: Left

E. ContactsFont: BlissStyle: LightSize: 8.75/10ptCase: U/lcAlignment: Left

F. Advice TeamFont: BlissStyle: BoldSize: 8.75/10ptCase: U/lcAlignment: LeftColour: Solid black and solid pms 272 phone no.

G. Start dotFont: BlissStyle: Regular Size: 14ptColour: Solid pms 272

H. Fold lineSize: 0.25ptColour: Solid pms 272


All measurementsare in mm.G

H

B

C

Format size:One third A4,99 x 210mm


10

A

Compliment slips 9.0For both the general and initial marques

With compliments

With complimentsLocal Government OmbudsmanPO Box 4771Coventry CV4 0EH

T: 024 7682 1960F: 024 7682 0001DX: DX 702110 Coventry 6E: [email protected]: www.lgo.org.uk

10th FloorMillbank TowerMillbank London SW1P 4QP

T: 020 7217 46 2 0F: 020 7217 46 2 1DX: DX 149243 Victoria 13W: www.lgo.org.ukAdvice Team: 0845 602 1983

72 44 44

C

Please follow typographical styling from the previous letterheads.

A. General marque sizeLGO 2 col spot MED 40.eps

B. Initial marque sizeLGO CAPS 2 col spot MED 40.eps

C. With complimentsFont: BlissStyle: Extra BoldSize: 10ptCase: U/lcAlignment: LeftColour: Solid pms 272

Business cards 10.0For both the general and initial marques

10th FloorMillbank TowerMillbankLondon SW1P 4QP

Tony RedmondChairman & Chief ExecutiveLocal Government Ombudsman

T: 020 7217 4620F: 020 7217 4621DL: 020 7217 4692E: [email protected]

Local GovernmentOmbudsmanPO Box 4771Coventry CV4 0EH

Stephen PurserCustomer Services Manager

T: 024 7682 1960F: 024 7682 0001DL: 024 7682 0120E: [email protected]

44 28.5

44 57

A

CD

F

B

E

G

Format size:55 x 90mm


A. General marque sizeLGO 2 col spot SML 65.eps with a reduction of 82%

B. Initial marque sizeLGO CAPS 2 col spot SML 30.eps with a reduction of 70%

C. Card nameFont: BlissStyle: BoldSize: 9/10ptCase: U/lc Alignment: LeftColour: Solid pms 272

D. Card titleFont: BlissStyle: LightSize: 8/9.5ptCase: U/lcAlignment: Left

E. AddressFont: BlissStyle: LightSize: 8/9ptCase: U/lcAlignment: Left

F. ContactsFont: BlissStyle: Light/BoldSize: 8/9ptCase: U/lcAlignment: Left & indent 0.5Colour: Bold is solid pms 272

G. LGOFont: BlissStyle: BoldSize: 8/9ptCase: U/lcAlignment: LeftColour: Solid pms 272 & black

DL Publications grid 11.0One column

8

95 97 99

10 10 10 10 12

76

Format size:210 x 291mm


Photographic picture box

Main heading aligns here


Main text aligns here



DL Publications 11.1Type Specification

Front cover

Main title 22/25pt Bliss Bold, r/left, unjustified, reversed white out of solid pms 272

For more information 13/12pt Bliss Light/Bold, r/left, unjustified, with bold words printed in solid pms 272

Contact details 10/12pt Bliss Light, r/left, unjustified

Main headings in the document

First level heading 13/12pt Bliss Regular/Bold, r/left, unjustified, with bold words printed in solid pms 272 with a 2 line (24pts) space aboveand a single line space below (12pts)

Second level heading 10/12pt Bliss Bold, r/left, unjustified

Main text levels in the document

Introduction (where appropriate) 10/12pt Bliss Bold, r/left, unjustified

Main text 10/12pt Bliss Light, r/left, unjustified

> Secondary text 10/12pt Bliss Medium, r/left, unjustified with a > in Bliss light, printed in pms 272 and indented, with a half line space above and below

Footnotes 6.5/8.5pt Bliss Bold (Note and website)/Light, r/left, unjustified

Publication code: LGO 24 (03/08) 5/10pt Bliss Light, printed in a 60% tint of black

Printed in the UK etc 5/10pt Bliss Light, r/left, unjustified

DL Publications example 11.2

A5 Publications grid 12.0Three /two column

8

144.5 146.5 148.5

10 10 10 10 12

76

Format size:210 x 439.5mm


5 55 5 5 5 5 5







A5 Publications 12.1Type Specification

Front cover


To complain to the LGO 12/14pt Bliss Light/Bold, r/left, unjustified, with bold words printed in solid pms 272

Website no 10/12pt Bliss Light, r/left, unjustified



Second level heading 10/12pt Bliss Bold, r/left, unjustified




> Secondary text 10/12pt Bliss Medium, r/left, unjustified with a > in Bliss light, printed in pms 272 and indented, with a half line space above and below

Footnotes 6.5/8.5pt Bliss Bold (Note and website)/Light, r/left, unjustified

Publication code: LGO 24 (03/08) 5/8.5pt Bliss Light, printed in a 60% tint of black

Website and Advice Team No 9/12pt Bliss Light/Bold, with the word ‘Team’ printed in solid pms 272

Printed in the UK etc 6/18pt Bliss Light, r/left, unjustified

A5 Publications example 12.2

A4 Publications grid 13.0Three column



8

210 210

12 12 145 5 55 5





A4 Publications 13.1Type Specification

Front cover


Sub-title 25/27pt Bliss Regular, centred on title, with bold words printed in solid pms 272

Website no 13/15pt Bliss Light, r/left, unjustified



Second level heading 12.5/14pt Bliss Regular/Bold, r/left, unjustified, with bold words printed in solid pms 272 with a 2 line (24pts) space aboveand a single line space below (14pts)

Third level heading 11/14pt Bliss Extra Bold, r/left, unjustified, printed in a secondary colour with a 2 line (24pts) space above and a single line space below (14pts)




> Secondary text 11/14pt Bliss Medium, r/left, unjustified with a > in Bliss light, printed in pms 272 and indented 5mm,with a half line space above and below

Footnotes and Notes 9/11pt Bliss Light, r/left, unjustified

A4 Publications 13.1Type Specification continued


Chapterone 16/16pt Bliss Regular, r/left, unjustified, reversed white out of a secondary colour

Text quote 14/16pt Bliss Regular, r/left, unjustified, printed in 60% tint of black

Thank you Mr Smith 10.5/14pt Bliss Bold, r/left, unjustified

TABLE NO 9/14pt Bliss Bold, r/left, unjustified, printed in a secondary colour

Table title 11/14pt Bliss Medium, r/left, unjustified

C A S E S T U D Y 12/16pt Bliss Regular full caps, r/left, unjustified, letter spaced +30, reversed white out

Case study title 14pt Bliss Bold, r/left, unjustified,

Case study quote 22/24pt Bliss Light, r/left, unjustified, reversed white out of a secondary colour, for emphasis in quote use black words


Case study main text 14/16pt Bliss Light, r/left, unjustified

A4 Publications example 13.2

Paper specification 14.0

To maintain an overall consistencyacross the publications platform, itis very important to use the existingrecommended paper stocks, whichare as follows:

If in doubt, please seek the advice of Hilary Pook in the CommunicationsTeam.

For use with the letterheads and compliments slips please use: For use with the business cards please use:

For use with the DL & A5 folding leaflets please use:

For use with the A4 publications, cover and text, please use:

The Paper CompanyEvolve Business

100gsm

The Paper CompanyNine Lives Offset

300gsm

McNaughtonTake 2 offset

Text

160gsm


Cover

300gsm


160gsm

Colour advertisements15.0

The two examples shown provide a visual guide for LGO job advertisements. The overall styleshould be consistent but the typespecification can be enlarged or reduced depending on the parameters of the individual advertisement.

When considering an advertisement,keep the following criteria in mind

> the job title should be prominent > enclose the ad within a keyline> use the marque at the correct size> use the correct typeface throughout> make sure the message is clear and

that any contact details stand out Type specification

Advertisement size: 202 wide x 126mm deepMarque used: LGO 4 col MED 84.epsOuter holding rule: 0.35pt

Job title 16/18pt Regular/bold, u/lc, r/left, unjustified,reversed white out of pms 272

Remuneration 14pt Regular, u/lc, r/left, unjustified,reversed white out of solid black

Main text intro and highlighted text 8.5/10pt Bliss bold, printed in solid pms 272

Main text 8.5/10pt Bliss light, printed in solid black

Layout properties

Top: 5mm Bottom: 5mmLeft: 5mm Right: 5mmColumns: 3 Gutter width: 5mm

PMS colours, decending the page:272, 391, 7504, 3135 & 431

Mono advertisements 15.1

Type specification

Advertisement size: 132 wide x 130mm deepMarque used: LGO B+Tone SML 65.epsOuter holding rule: 0.35pt

Job title 16/16pt Regular/bold, u/lc, r/left, unjustified,reversed white out of solid black

location 12/14pt Regular, u/lc, r/left, unjustifiedreversed white out of solid black

Remuneration 12/14pt Regular, u/lc, r/left, unjustified,reversed white out of an 80% tint of black

Main text intro and highlighted text 8/9pt Bliss bold, printed in solid black

Main text 8/9pt Bliss light, printed in solid black

Layout properties

Top: 5mm Bottom: 5mmLeft: 5mm Right: 5mmColumns: 3 Gutter width: 5mm

Tints of black, decending the page:70%, 30%, 50%, 75% & 65%

jackie feeney corporate identity guidelines hilary pook€¦ · contents themarque 1.0 our marque...

Documents