jack-of-all-trades? 4 steps to a more powerful career marketing strategy
Post on 21-Sep-2014
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One of the greatest challenges facing executives is how to effectively market yourself when you’re a generalist, rather than a specialist. Here are 4 things to consider as you develop your career marketing strategy.TRANSCRIPT
Jack-of-All-Trades?4 Steps to a More Powerful Career
Marketing Strategy
www.ExecutiveCareerSuccess.com
Kim MeningerExecutive Coach & Career [email protected]
How do you create a focused value
proposition when you’re a jack-of-all-trades, master of
“some”?
• Early in your career you specialized more narrowly.
• As you’ve risen in your organization, you’ve become more strategic.– You now have a broader
perspective.– You have responsibilities
that fall outside your original domain.
Given your breadth of experience, how do
you market yourself for your next executive
role?
Challenge
Here are 4 things to consider as youdevelop your marketing strategy.
1. Recognize that diverse experience is an asset.
• Shift your mindset– Your diverse skill set is not a liability.• You see the bigger picture.• You’re adept at communicating with different
audiences.• You have many transferable skills.
• Focus on what makes you unique.– Emphasize your differentiators.
2. Have a clear target.
Are you struggling because:
• You lack a clear target?
• You feel qualified to perform many roles?
• You’re not sure what you want to do?
To successfully market yourself for your next role:• Choose a specific target. • Understand how it aligns with your strengths and
interests.• Focus on finding opportunities that best match
that profile.
You can always adjust your target, but having a clear focus will yield much greater results.
3. Emphasize relevant experience.
Just because you have a lot of experience doesn’t mean you have to showcase all of it.• Focus on the most relevant strengths and
accomplishments.• Choose examples from your work history that
best illustrate your fit for the target position.• Reference additional experience as necessary,
but don’t confuse your audience.
4. Believe in your story
• Know why you are the right person for the job you want.
• Embrace your story. • Until you believe in
yourself, others will not see you as the leader you want to be.
• Choose a clear target.• Develop a compelling
value proposition.• Confidently position
yourself for that role.
If you’re a jack-of-all-trades who is ready for your next executive role, the key to success is focus!
www.ExecutiveCareerSuccess.com
Get your complimentary copy of:5 Surefire Signs It’s Time to Change Your
Executive Career &
The Most Powerful Step You Can Take Today to Launch Your New Executive Career
Kim MeningerExecutive Coach & Career [email protected]