Upload File

jack daniel's barbecue sauce - marketing plan

14
Ana Sasso Daria Krasavina Jose Melero

Upload: ana-sasso

Post on 07-Dec-2014

1.198 views

Category:

Marketing


0 download

Report

Tags:

DESCRIPTION

Business/Marketing plan for Jack Daniel's Barbecue Sauce - Team presentation - ACP Marketing - University of California Irvine, 2013.

TRANSCRIPT

Page 1: Jack Daniel's Barbecue Sauce - Marketing Plan

Ana SassoDaria Krasavina

Jose Melero

Page 2: Jack Daniel's Barbecue Sauce - Marketing Plan

US sauce market: US$ 19 bill/year9% of it: spicy sauce - US$ 540 mill

AMERICAN PEOPLE

SPICY SAUCES

Page 3: Jack Daniel's Barbecue Sauce - Marketing Plan

HOW?

(financials projections)

Page 4: Jack Daniel's Barbecue Sauce - Marketing Plan
Page 5: Jack Daniel's Barbecue Sauce - Marketing Plan

BBQ in the USA isn’t just a cooking method – it’s part of the local identity

Page 6: Jack Daniel's Barbecue Sauce - Marketing Plan

Steak - Sizzle

Page 7: Jack Daniel's Barbecue Sauce - Marketing Plan

PEOPLE WHO ENJOY EATING

SEGMENTATION

TARGET

PEOPLE WHO ENJOY BARBECUED FOOD

POSITIONIG

NEW FLAVOUR TO NEW BBQ SAUCE

Page 8: Jack Daniel's Barbecue Sauce - Marketing Plan

S: globally recognized brand;

W: already has a lot of sauces, including BBQ;

O: new market segment;

T: Unilever owns 10% of the share now.

Page 9: Jack Daniel's Barbecue Sauce - Marketing Plan

Transform simple moments to the great

experiences

Mission statement

Page 10: Jack Daniel's Barbecue Sauce - Marketing Plan

PLACEMENT

Page 11: Jack Daniel's Barbecue Sauce - Marketing Plan

PROMOTION

Page 12: Jack Daniel's Barbecue Sauce - Marketing Plan

JACK DANIELS BBQ COMPETITION

Page 13: Jack Daniel's Barbecue Sauce - Marketing Plan

PRICING

• Supermarket - 14$• Restaurants - 20$

Page 14: Jack Daniel's Barbecue Sauce - Marketing Plan

“To do common things uncommonly will bring sucess”

Henry Heinz, founder of Heinz


Mini Meatloaves with Barbecue Sauce

Daniel's Timeline

Daniel's presentation

©MyFrugalHomeCANNED & JARRED GOODS CONDIMENTS Ketchup Mustard (Dijon, yellow) Mayonnaise Salad dressing Barbecue sauce Salsa Soy sauce Worcestershire sauce Hot sauce Maple syrup Vinegar

03,08Œ —n BARBECUE MEAT AKA KARA RED SPICY SAUCE …1dining.co.jp/one-karubi/pdf/20200623-course-01.pdf · 03,08Œ —n BARBECUE MEAT AKA KARA RED SPICY SAUCE GARLIC AND SALT FLAVORED

Barbecue sauce

EDDM Retail with PAID SAVECoupons · Gourmet Pizza Cheese Pizza Add Your Favorite Toppings - Create Your Own Pizza! Wow! Barbecue Chicken Diced chicken breast, barbecue sauce, green

Barbecue Sauce Lost by Ryan Vincent

KOREAN BARBECUE SAUCE - US Foods · 2020-06-23 · • Dark soy sauce • Sesame oil • Mirin • Ginger • Garlic sauce • Sugar • Sesame seeds Cooking Instructions Ready to

HB FlexCook Slow Cooker 33861 - Hamilton Beach Brands · Slow Cooker 3-Ingredient Barbecue Chicken Ingredients • 3 cups barbecue sauce • 1 package (1.25 oz.) chili seasoning mix

Dipping Cups - Sweet Baby Ray's - Home...perfect flavors for all your dipping needs. 16 17 PRODUCT CODE PACK SIZE Barbecue Sauce SJ0440A5 100/1.5 oz Barbecue Sauce SJ0440A1 100/1.25

A Brief History of Barbecue Sauce [Web Platform Doc Sprint, Düsseldorf, 2014]

Home Made Spicy Barbecue Sauce

st - americanroyal.com | P a g e World Series of Barbecue® Sauce Contest Information Packet Version 1.0: Updated 1/29/2018 The World Series of Barbecue® Sauce Contest is the largest

Top 10 Barbecue Sauce Recipes - Dave's BBQ Listdavesbbqlist.com/Top10BarbecueSauceRecipes.pdf · Top 10 BARBECUE SAUCE Recipes Enjoy these barbecue recipes and take the liberty to

E−Cookbooks Barbecue Recipe Sampler · In large bowl, combine barbecue sauce, ketchup, beer, honey, lemon juice, vinegar, mustard, Worcestershire sauce, hot pepper sauce, pepper,

Must Try: Great Tasting Sauces for BarbecueGreat tasting barbecue sauce you must try

Home - Loutre Marketloutremarket.com/data/documents/040418.pdf · Oatmeal Creme 'Pies Kellogg's PopeTarts 12 ct., Selected Varieties Heinz Barbecue Sauce *EIN? BEO SAUCE hÆMPHIS

Jack Daniel's

Signature Sandwiches and Burgers - Bowtie Barbecue · 2019-10-30 · Barbecue Poutine Hand-cut Fries, Spiced Blue Cheese Crumbles, Smoked Pork, Blue Cheese Dressing, BT Barbecue Sauce

Red's True Barbecue - Barley Celery Egg Milk …...Barbecue Trays Black peppercorn sauce (sauce only) Mi Garlic butter sauce (sauce only) Mi Baby Back Ribs Mu Sul St Louis Ribs Mu

E-Cookbooks Barbecue Recipe Samplercdn.preterhuman.net/texts/recipes/barbecue recipes.pdfJack Daniel's Grilling Sauce 1/2 cup pineapple juice 3 tablespoons soy sauce 1−1/2 teaspoon

GUIDE TO CREATIVE BARBECUE FLAVORS · Barbecue sauce is the second-most common condiment used on sandwiches and burgers in restaurant menus.* Specialty barbecue sauce combinations

BARBECUE PLATTERS · BARBECUE SAUCE Hot, Medium, Mild or Backfire. . . . . . . . . . . . . . . . 2.50 bottle 19.95 COUNTRY'S CATERS JUST ABOUT ANYTHING ANYWHERE Country's Original

SIMPLY HEINZ MOUTHWATERING BBQ VARIETIES · BBQ Keep consumers satisfied by offering barbecue sauce in their favorite flavors and formats. BACK OF HOUSE SOLUTIONS BULL’S-EYE Barbecue

Top 10 Barbecue Sauce Recipes

Yellowpages.com...Billy Kee Chicken . Bean Curd With Mixed Vegetables . Singapore . fried Fillet Steak with Sauce . Special Barbecue Pork with Beijing Sauce Sate Thrnbination (Hot

BARBECUE CBI CNO - c11268451.r51.cf2.rackcdn.comc11268451.r51.cf2.rackcdn.com/wp-content/uploads/... · BARBECUE BRISKET Smoked 12 plus hours -- Shoop sauce on side. . . . . . 12.45

ENTRANTES VORSPEISEN APPETIZERS · alitas de pollo con salsa barbacoa o de ajo hÜhnerflÜgel mit barbecue oder knoblauchsauce 4.50 € chicken wings barbecue or garlic sauce nachos

Beer Barbecue Sauce - DDV CULINARY · Beer Barbecue Sauce 2 Beer Barbecue Sauce 1 cup Prepared barbecue sauce 1 cup Ketchup 2/3 cup Beer 1/4 cup Honey or Molasses 2 tablespoons Lemon

BARBECUE CBI CNOdfd8f00c837675ac0834... · BARBECUE SAUCE Hot, Medium, Mild or Backfire. . . . . . . . . . . . . . . . 2.50 bottle 19.95 COUNTRY'S CATERS JUST ABOUT ANYTHING ANYWHERE

BARBECUE PLATTERSc11268451.r51.cf2.rackcdn.com/wp-content/uploads/... · BARBECUE SAUCE Hot, Medium, Mild or Backfire. . . . . . . . . . . . . . . . 2.50 bottle 19.95 COUNTRY'S CATERS

bbqreno.combbqreno.com/menu/restaurant-menu.pdf · —barbecue sandwiches / bowls/ plates— all sandwiches served on fresh rolls with pickle, onion, barbecue sauce and a handful

Daniel's Ulearn09powerpoint

 · Curry Sauce —Barbecue Sauce — Soy Sauce — Worcester Sauce -Tartar Sauce - Samurai ... +351 213874142 [email protected] . COMUNIDADE ISLÂMICA DE LISBOA