j social module 4 rss

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

J-Social Module 4J-Social Module 4In The Know With Juniper and RSSIn The Know With Juniper and RSS

Prepared for Distribution by Tina StewartPrepared for Distribution by Tina Stewart Total Slides: 23Total Slides: 23


What is J-Social – Why Do We Care? As a leader in high-performance networking

Juniper Networks continue to look towards the web for new ways to find and communicate with customers and partners, rather than at them.

J-Social is a series of 10 modules designed to help Juniper employees learn about new possibilities, engage in the online social network, and consider adding a few new go-to-market best practices to their way of thinking…And yes, connecting in a way that makes most sense with its customers and partners.

Key Contributions from:• Anton Chiang, Tawnee Kendall, Paul Gilliham


Chapter 1

Understanding Really Simple Syndication


What You Can Expect

What is RSS? – Really Simple Syndication

Subscribing to Juniper RSS Content

How Do You Measure RSS Success?

Sign Up for Reader and RSS Feeds


Chapter 2

What is RSS – Really Simple Syndication?


Deliver Content to Subscribers

MarketerPublisher

Target Target AudienceAudience

(Subscribers)(Subscribers)

No Spam Filters and No Delivery CostsNo Spam Filters and No Delivery Costs


Customize and Target Content

Marketer

Publisher

StrategicStrategicQuarterlyResults

CEO Video/Blog

ReferenceArchitecture

SolutionsBlog/Podcast

ProductDatasheets

SoftwareUpdates

BridgeBridge

TechnicalTechnical

Give Your Audience the Content they WantGive Your Audience the Content they Want



Marketer

Publisher


CEO Video/Blog



ProductDatasheets

SoftwareUpdates

BridgeBridge

TechnicalTechnical

Give Your Audience the Content They WantGive Your Audience the Content They Want



Marketer

Publisher


CEO Video/Blog



ProductDatasheets

SoftwareUpdates

BridgeBridge

TechnicalTechnical

Give Your Audience the Content they WantGive Your Audience the Content they Want


Increase Awareness on Other Websites

MarketerPublisher

OtherOtherWeb SitesWeb Sites

Improve Web Traffic with Content SyndicationImprove Web Traffic with Content Syndication


Increase Channel / Partner Enablement

MarketerPublisher

Provide Partners Affiliate-Powered RSS FeedsProvide Partners Affiliate-Powered RSS Feeds

Partners

Target Target AudienceAudience

(Subscribers)(Subscribers)


Improve Search Engine Rankings

MarketerPublisher

Increase click through rates from Search EnginesIncrease click through rates from Search Engines


Market Research

Subscriber

Keep up to date on industry news and activityKeep up to date on industry news and activity

PartnerPartner

News News SourceSource

CompetitorCompetitor


How to Read Feeds

http://www.google.com/reader


Chapter 3

Subscribing to Juniper RSS Content


Click For…

Click For…


Chapter 4

How Do You Measure RSS Success


Subscribers, Readership, Click Through

Subscribers Readership Click throughof Subscribers


Chapter 5

RSS – A Quick Review


RSS – Content Delivery Channel Review

TargetedTargetedContentContent

IncreaseIncreaseAwarenessAwareness

ImprovedImprovedSearchSearch

PartnerPartnerEnablementEnablement

Strategic

Bridge

TechnicalOther Sites

MarketerPublisher

Market ResearchMarket Research


Google Reader and Juniper RSS Feeds

Sign up for Google Reader!http://google.com/reader

Sign in, or create a new accountAdd some Juniper RSS feeds from

http://rss.juniper.net


Join Juniper TodayJoin Juniper Today

And Take The And Take The

J-Social Challenge!J-Social Challenge!

j social module 4 rss

Business

juniper rss content

content syndication

juniper rss feeds

rss success

websites marketer publisher

juniper employees

feeds http

simple syndication subscribing