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Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net J-Social Module 4 J-Social Module 4 In The Know With Juniper and RSS In The Know With Juniper and RSS Prepared for Distribution by Tina Prepared for Distribution by Tina Stewart Stewart Total Slides: 23 Total Slides: 23

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"In the know with RSS" is a presentation designed to share information regarding how we connect online with customers and partners. Feedback is encouraged and welcome.

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Page 1: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

J-Social Module 4J-Social Module 4In The Know With Juniper and RSSIn The Know With Juniper and RSS

Prepared for Distribution by Tina StewartPrepared for Distribution by Tina Stewart Total Slides: 23Total Slides: 23

Page 2: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

What is J-Social – Why Do We Care? As a leader in high-performance networking

Juniper Networks continue to look towards the web for new ways to find and communicate with customers and partners, rather than at them.

J-Social is a series of 10 modules designed to help Juniper employees learn about new possibilities, engage in the online social network, and consider adding a few new go-to-market best practices to their way of thinking…And yes, connecting in a way that makes most sense with its customers and partners.

Key Contributions from:• Anton Chiang, Tawnee Kendall, Paul Gilliham

Page 3: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

Chapter 1

Understanding Really Simple Syndication

Page 4: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

What You Can Expect

What is RSS? – Really Simple Syndication

Subscribing to Juniper RSS Content

How Do You Measure RSS Success?

Sign Up for Reader and RSS Feeds

Page 5: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

Chapter 2

What is RSS – Really Simple Syndication?

Page 6: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

Deliver Content to Subscribers

MarketerPublisher

Target Target AudienceAudience

(Subscribers)(Subscribers)

No Spam Filters and No Delivery CostsNo Spam Filters and No Delivery Costs

Page 7: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

Customize and Target Content

Marketer

Publisher

StrategicStrategicQuarterlyResults

CEO Video/Blog

ReferenceArchitecture

SolutionsBlog/Podcast

ProductDatasheets

SoftwareUpdates

BridgeBridge

TechnicalTechnical

Give Your Audience the Content they WantGive Your Audience the Content they Want

Page 8: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

Customize and Target Content

Marketer

Publisher

StrategicStrategicQuarterlyResults

CEO Video/Blog

ReferenceArchitecture

SolutionsBlog/Podcast

ProductDatasheets

SoftwareUpdates

BridgeBridge

TechnicalTechnical

Give Your Audience the Content they WantGive Your Audience the Content they Want

Page 9: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

Customize and Target Content

Marketer

Publisher

StrategicStrategicQuarterlyResults

CEO Video/Blog

ReferenceArchitecture

SolutionsBlog/Podcast

ProductDatasheets

SoftwareUpdates

BridgeBridge

TechnicalTechnical

Give Your Audience the Content They WantGive Your Audience the Content They Want

Page 10: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

Customize and Target Content

Marketer

Publisher

StrategicStrategicQuarterlyResults

CEO Video/Blog

ReferenceArchitecture

SolutionsBlog/Podcast

ProductDatasheets

SoftwareUpdates

BridgeBridge

TechnicalTechnical

Give Your Audience the Content they WantGive Your Audience the Content they Want

Page 11: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

Increase Awareness on Other Websites

MarketerPublisher

OtherOtherWeb SitesWeb Sites

Improve Web Traffic with Content SyndicationImprove Web Traffic with Content Syndication

Page 12: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

Increase Channel / Partner Enablement

MarketerPublisher

Provide Partners Affiliate-Powered RSS FeedsProvide Partners Affiliate-Powered RSS Feeds

Partners

Target Target AudienceAudience

(Subscribers)(Subscribers)

Page 13: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

Improve Search Engine Rankings

MarketerPublisher

Increase click through rates from Search EnginesIncrease click through rates from Search Engines

Page 14: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

Market Research

Subscriber

Keep up to date on industry news and activityKeep up to date on industry news and activity

PartnerPartner

News News SourceSource

CompetitorCompetitor

Page 15: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

How to Read Feeds

http://www.google.com/reader

Page 16: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

Chapter 3

Subscribing to Juniper RSS Content

Page 17: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

Click For…

Click For…

Page 18: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

Chapter 4

How Do You Measure RSS Success

Page 19: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

Subscribers, Readership, Click Through

Subscribers Readership Click throughof Subscribers

Page 20: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

Chapter 5

RSS – A Quick Review

Page 21: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

RSS – Content Delivery Channel Review

TargetedTargetedContentContent

IncreaseIncreaseAwarenessAwareness

ImprovedImprovedSearchSearch

PartnerPartnerEnablementEnablement

Strategic

Bridge

TechnicalOther Sites

MarketerPublisher

Market ResearchMarket Research

Page 22: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

Google Reader and Juniper RSS Feeds

Sign up for Google Reader!http://google.com/reader

Sign in, or create a new accountAdd some Juniper RSS feeds from

http://rss.juniper.net

Page 23: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net

Join Juniper TodayJoin Juniper Today

And Take The And Take The

J-Social Challenge!J-Social Challenge!

Page 24: J Social Module 4 RSS

Copyright © 2007 Juniper Networks, Inc. Proprietary and Confidential www.juniper.net