JOINNE’ RUFF 119 Auston Woods Circle, Apt. R, Easley SC 29640- (205) 296-0174 – joinne.ruff@gmail.com- www.joinneruffworld.com

PROFESSIONAL COMMUNICATION/CONTENT DEVELOPMENT

BRAND MANAGEMENT- WEB DESIGN- BROADCAST JOURNALISM

Highly professional marketing consultant with experience in broadcast media, print media, and multimedia. Proven track record in grassroots marketing for healthcare, nonprofit, and higher education settings. Experience creating and managing brands, developing national presentation formats, web design, strategic planning, budget oversight, and managing social media platforms. Accomplishments include: markets emerging in top growth areas, surpassing benchmark goals, and marketing initiatives leading to a 30% consistent business growth over two years.

Areas o f Expert i s e :

PROFESSIONAL EXPERIENCE

Marketing Director, Greenville, SC 2011- Current Chiropractic Family Physicians Rebranded entire practice including redesign of new website, launch of social media platform, e-mail marketing, community events, and more. Networked with leading personal injury attorneys and healthcare providers to develop a collaboration in the Upstate. Working with local media outlets to develop ad spots. Represented practice at all community events and functions. Responsible for negotiating corporate sponsorships.

• Marketing initiatives led to a 30% growth of new patients over two years, hiring of additional personnel to manage patient flow, and significant increase in collections.

• Designed all new marketing materials including brochures, inter-office documents, and promotional items. Coordinator of Multicultural Recruitment, Greenville, SC 2010- Current Furman University Assisted with development of new marketing pieces in new and emerging markets, including High School Counselor Newsletter concept. Developed brand and created national presentation model displayed on campus to over 3,000 annual visitors and national travel piece. Trained staff on branding strategy and implementation. Integral member of creation of University’s Diversity website, which included concept meetings, market research, and more.

• Rebranded admission presentation used for nationwide travel- “The Furman Edge.” • Initiated marketing initiatives for multicultural recruitment, including content development for website and

new recruitment video. • Contributing writer to “Engage” Magazine • Oversee Multicultural Recruitment team, in addition to a student group of 25 volunteers. • Developed 2 new programs for multicultural recruitment, resulting in 75% enrolling as students. Experience

planning and managing receptions, large corporate events (hundreds of guests), and private dinner parties. • Territory emerged in top growth areas nationwide and surpassed recruitment benchmark goals.

Marketing Intern, Greenville, SC Summer 2008 Furman University Conducted original market research designed to identify web presence of Furman’s Top 15 competitors. Research used in launch of Furman’s new website in 2010. Research also used in re-launch of website currently. Presented

! Creative Team Leadership ! Project Management ! Training ! Market Research ! Social Media ! Web Design ! Audio/Video Editing ! Event Planning ! Branding

findings to Admission Directors and Marketing Executives. Worked with both the Office of Admission and Marketing offices.

OTHER EXPERIENCE

Summer Outreach Specialist, Greenville, SC Summer 2009,2010 Girl Scouts, Mountains-Midlands, Inc. Led the planning of the 1st Family Fun Day, coordinated with Sterling Community Center, including: negotiating corporate sponsorships with Bi-Lo, Panera Bread, and Greenville Country Recreation District.

• Drafted corporate sponsorship letter and all marketing materials, including: brochures, flyers, and press releases.

Production Intern, Los Angeles, CA Summer 2007 NBC Universal/SHINEReville Dual intern with NBC Universal and SHINEReveille (formerly Reveille Studios). Worked alongside Executive Producers of leading shows, including: Biggest Loser, The Office, Ugly Betty, and more. Participated in weekly creative meetings. Prepared media trends research findings.

• Participated in the development of television show picked up by MTV Networks.

EDUCATION AND AFFILIATIONS Master of Professional Communication (In Progress) Clemson University, Clemson, SC Bachelor of Arts, Communication Studies May 2009 Furman University, Greenville, SC GPA: 3.4 YWCA Junior Board of Directors, 2012 YW Teens, 2012 College Readiness Coach, God’s Chosen Assembly Coach, 2010-2012 Greenville County College Fair Planning Committee, 2010 Girls Scouts, Mountains-Midlands, Inc., 2010 Ladies of Distinction (Beck Academy), 2005-2009- Charter Mentor

TECHNICAL SKILLS Microsoft Office Suite, Adobe Creative Suite (InDesign, Photoshop, Adobe Premier Pro), MAC/PC OS, WordPress; Prezi

WEB LINKS

Web Design: www.chiropracticfamilyphysicians.com Social Media: https://www.facebook.com/cfp29640?fref=ts Videos & More: http://www2.furman.edu/admission/EngageFurman/AcceptedStudents/Pages/MulticulturalStudentEvening.aspx