j o u r 3340 sept 22 online journalism
DESCRIPTION
An outline of the NAA/Northwestern Media Management Center "What Teens Want" SurveyTRANSCRIPT
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University of North TexasDepartment of JournalismOnline Journalism 3340
Sept. 22, 2009
Teens & News/ Types of Convergence
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Today’s classWebsite of the DayCool online tool of the dayTeens & NewsTypes of convergenceMartin Jones, president of Martin Jones
Films
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Lessons about Young AudiencesStudy conducted by NAA/Media Management
Center@ Northwestern University “Teens Know what they want from online
news: Do You”How online news is just not connectingInterviewed 96 young people, ages 13 -18 in
six cities: Denver, Fresno, cA, Springfield, ILL; Philadelphia, Fort Lauderdale, Orangeburg, SC
Online pre-work and 90-minute focus groups, teens shown prototypes
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Ten Key LessonsDon’t overload them.Create home pages
that satisfy.Entice them to keep
reading.Summarize stories on
the home page.Include visuals with
anything that mattersConvey what’s
important with a clear visual hierarchy.
Beware of too much scrolling and clicking.
Provide background, explanation and context.
Provide background, explanation and context.
Break up information into manageable chunks.
Get rid of clutter.
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Don’t overload themReduce volume of information on each
pageFewer stories, words, photosMore space highlighting stories, photos
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PrototypeHomepage
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Create home pages that satisfy.Give them them the news – with limited or
no clickingBrief, understandable overviewReports like TV and radio
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Entice them to keep readingEye-catching layout/designWhy should they care? Don’t teaseUse photos to engageMake it shout out, “Interest me, please!”
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Summarize stories on home pageGives gist of stories without clicking on
themProvides info on what to expectOne sentence per storyLong summaries = tune out
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Include visualsPhotos & graphics a mustHome page and story-level pages with
multiple photos a huge plusUse visuals to convey informationAvoid clutter
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Convey what’s important with a clear hierarchyCritically think of all element: story, photos,
graphics to grab the readerToo complex, you lose themToo simple, you lose them
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Beware of too much scrolling & clickingTeens want stories that engageUse links wiselyIntegrate images/slideshows that enhance
the experience, knowledge
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Provide background, explanation and contentIf a teen clicks, you’ve hooked them – but
you’ve got to keep themProvide valuable information Combine the “news”, background and
explanatory elements
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Break up information into chunksUninterrupted text is a non-starter“Smaller, bite sized chunks” Clear headlines, subheads and photosGraphics, photo galleries, videos and pulled
quotes
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Get rid of the clutterDon’t randomly fill open spaces Be smartAsk yourself: What will add to the depth,
richness, interactivityAsk yourself: How can I keep the reader’s
interest, and have them recommend it to someone else