izea presentation
TRANSCRIPT
Congratulations!
Who is ...
Josh Smith
Braden Allen
Director of Sales | Biz Dev
Director of Pricing | Yield Optimization
What is...
In the beginning there was this...
...Circa 1994
Fast Forward
22 Years Later...
Second Price Auction
BuyerBid Price
SubwayJimmy JohnsMcDonald'sBurger King
$1.25$1.40$0.75$1.30
Winner = $1.31 Jimmy Johns
"This year for the first time, U.S.advertisers will spend moremoney on display ads, standardbanners...than they will onsearch ads."
-January 12, 2016
Programmatic
Direct
vs
Programmatic Direct
PMP Deals
Audience Data
Brand Engagement
Retargeting
Traffic Audits
Fixed Rate
Guaranteed Placement
Guaranteed Impressions
Benefits
Limited
Programmatic
Directvs
Programmatic
Direct+
Philosophy
Programmatic Direct
PMP Deals
Audience Data
Brand Engagement
Retargeting
Traffic Audits
Fixed Rate
Guaranteed Placement
Guaranteed Impressions
Benefits
Rich MediaExpanding
FloatingTransitional
Out-stream VideoTake Over
SlidersNative
Pushdowns
Display Ad Size
Targeting
Category- 67 unique categoriesPublisher - 1,200+ individualpublishers of guaranteed directinventory
Targeting
Geo-targeting Country/ Region/ City, DMA, Postal Code
DeviceBrowser/OSFrequencyDaypart
3rd party ad tech
Server of Record Contextual TargetingViewability TargetingRetargetingDynamic Creative Optimization(DCO)
What you need from the brand
Targeting CriteriaSigned IOCreative Tag (Asset) Pixel Information