www.96five.com

Media Kit

www.96five.com

Our responsibility and commitment to our listeners is to broadcast engaging radio content that adds value and is suitable for the entire family.

What Makes 96five Different Because of our family friendly content, listeners’ decision to choose 96five Family Radio is “value based”. They tune into us and stay. This is demonstrated by our high “Time Spent Listening” (TSL) figures.

96five’s loyal listeners are always keen to support business and organisations that they hear on the station.

Under our community license, our sponsorship time is limited to just five minutes per hour (that’s just 10x 30second spots). Your message on 96five stands out! Great cut through to your potential customers. No clutter – No long breaks.

As 96five is a not-for-profit station, using us as a part of your marketing strategy represents great value for money. 96five is a very cost efficient option.

Value for Money

Better Cut Through

Listener Loyalty

www.96five.com

Your Target Demographic – Our Listeners

96five gives you access to the family market. Families are today’s biggest consumers and there is a growing trend in the western world today for a return to ‘old fashioned’ family values.

Research studies suggest FAMILY friendly content is more ENGAGING and it gets BETTER results.

BRISBANE

REDCLIFFE

CALOUNDRA

STRATHPINE

IPSWICH

REDLAND

WELLINGTON POINT

BEAUDESERT

SPRINGFIELD LAKES

GOLD COASTSOUTHPORT

NORTH STRADBROKE

IS.

MORETON IS.

www.96five.comBroadcast Area 96five can be heard right across Brisbane and surrounds

96five Time Spent Listening (TSL)

Listeners tune into 96five *10.2 hours per week

Monday – Sunday

*source – McNair Ingenuity

Pty Ltd, August 2013

171,000 LISTENERS AGED 15+

WHO LISTEN TO 96FIVE AT SOME

TIME IN THE WEEK

*source – McNair Ingenuity Pty Ltd, August 2013

321,000 LISTENERS AGED 15+

WHO LISTEN TO 96FIVE AT SOME

TIME IN THE MONTH

*source – McNair Ingenuity Pty Ltd, August 2013

CALOUNDRA

NERANG

GATTON

www.96five.com

*77,000Have an income over $60,000 per annum

*67,000Are university educated with a Bachelor or Higher Degree

*45,000Are aged between 40- 54 years

*29,000Are 55+

*75,000Listeners who are Professional, Business Owners, Self-Employed, Sales Clerical

*97,000Still have children at home

*134,000Are grocery buyers

*34,000Are aged between 15- 24 years

*63,000Are aged between 25- 39 years

*90,000Are female

*81,000Are male

Our Listeners...

96five Age Demographics

* All figures above are weekly listeners Monday – Sunday *Source McNair Ingenuity Pty Ltd, August 2013.

www.96five.com

The 96five On-Air TeamRight across the day 96five has a team of talented industry professionals, both on-air and behind the scenes. They share the station’s passion to providing engaging radio content that adds value and is suitable for all ages: Fun, entertaining and always safe for little ears.

There are opportunities for specific show sponsorship. Talk to your Account Manager for more details.

BREAKFAST

6am – 9am

The Family Show with Liam, Robbie and Ness

*93,000 Listeners

*44,000 Listeners

*76,000 Listeners

*52,000 Listeners

*91,000 Listeners

*33,000 Listeners

DRIVE

3pm – 6pm

Dave Matthews

MORNINGS

9am – 12pm

Ruby Slipperz

NEWS

6pm – 6.30pm

7 News Simulcast

AFTERNOON

12pm – 3pm

Ilija Dugandzic

NIGHTS

7pm – 10am

Nite Alive with Zach

*Source McNair Ingenuity Pty Ltd, August 2013.

www.96five.com

7News Simulcast

96five has enjoyed a long partnership with Channel 7. You can listen to our 7News Simulcast seven nights a week at 6pm. You catch all the latest news when you’re stuck in traffic on the drive home, working back late at the office, or on your evening walk.

Reach over *76,000 listeners.*Source McNair Ingenuity Pty Ltd, August 2013

Connect your business with our 7News Simulcast, where listeners are actively engaged with the content.

www.96five.com

96five Online and Social Media In an ever changing world, Web & Social Media need to become a part of your overall marketing strategy. There are options to use our website, podcasts and social media to support your on-air campaign. Reach our loyal listeners and ever-growing online visitors.

Talk to one of our Account Managers for current online stats and to find out with is available.

capital cities audience**

who we areMetropolitan radio stations

Regional Radio stations20+

Provincial radio stations105

5500+

aM/FM relaY stations nation Wide

daB+ digital radio stations AND 1 stV

Channel

opportunities with acc tvWe all love good TV and the Australian Christian Channel provides it!

The Australian Christian Channel is broadcast on all the major subscription TV (STV) providers.

vision radio networkThe Vision Radio Network broadcasts in 500+ locations across Australia and can be heard 24/7 in major metros, provincial cities and regional towns across every state.

**Source: McNair Ingenuity Christian Community Radio Listeners Survey: Sydney; Melbourne; Brisbane; Perth & Adelaide (2010, 2011, 2012). McNair Ingenuity Community Broadcasting Association of Australia Listeners Survey (2010). Cumulative Audiences, Monday to Sunday, 5am to midnight. All people 15+.

SYDNEY 217,000

MELBOURNE 334,000

BRISBANE 173,000

PERTH 148,000

ADELAIDE 94,000

WEEKLY CAPITAL CITY

AUDIENCE

MELBOURNE

MONTHLY 804,000

SYDNEY

MONTHLY 515,000

BRISBANE

MONTHLY 353,000

PERTH

MONTHLY 266,000

ADELAIDE

MONTHLY 189,000

www.96five.com

National Sales

Community media... it’s personal, and it’s everywhere Across Australia community media connects people; it speaks their language; it knows them – and gets them. At the heart of every community, is a media that connects, serves, influences and entertains their community of listeners. It’s media by the people, for the people. Media Sales Australia provides this, it’s a strategic platform for you to reach a national audience with authenticity and purpose.

www.96five.com

Connecting to our CommunityAt 96five we are more than just about playing music. Through our station events we are out and about meeting people in the community. Our various care projects make a difference to our listeners on a daily basis.

The Family Show School ExcursionsThroughout the school term, the Family Show at 96five broadcasts live from schools on selected Thursdays.

Nite Alive Road ShowZach and the Nite Alive team regularly broadcast live from youth group venues around Brisbane.

96five Street MachinesWeekdays at 11am and 3pm, you will find the team out in our 96five Street Machines handing out freebies. On weekends they can be spotted at local school fetes and community events.

Romeo Stage ShowIt’s an all singing, all dancing, high energy stage show that goes into shopping centres during the school holidays. The star of the show is 96five’s Romeo the Radio Dog.

Your business or organisation can be aligned with all of these initiatives in some capacity.

At 96five we Care… Family Show SOS SOS requests are one way 96five helps listeners who are at the end of their rope, struggling with financial pressures, illness etc. This is an opportunity to bring true Hope into lives across Brisbane.

Hampers of HopeEvery year before Christmas, 96five delivers numerous “Hampers of Hope” to people across Brisbane.

Mummy Moments / Life MomentsAcross the day 96five regularly broadcasts tips and thoughts to help encourage and inspire people throughout Brisbane. This is all part of our vision to have a positive influence in people’s lives

Community Events Calendar96five lets Brisbane know what’s going on for families in and around this city. Helping people connect with their community.

www.96five.com

Our clients love us...

Exodus Pest Control – Tim “We started advertising with 96five in 1999. It took a while to get traction, but we stuck with it. I’m glad we did as we started getting calls. It’s the best form of advertising we have. We’ve

tried all the other stations and there is no comparison at all. We just love it. We find the 96five customers are just the greatest. The people are so trusting and loyal and come back year after year. Our retention rate is 90% of 96five customers. Its great bang for your buck.”

Solar Green – Robert “We’ve been promoting our company on-air on 96five for the last 3 years. We’ve found the 96five audience engage in our ads. Everybody knows our jingle and we find we get a lot

of results from our ads. I find the 96five team fantastic to deal. It’s a fantastic radio station to be involved with and we will continue this into the future.”

Brisbane Rendering – Ashton “We are a relatively new company and have just started advertising with 96five. We’ve tried other marketing attempts, like yellow pages and newspapers with limited success.

We’ve taken the plunge and bought an annual campaign on 96five and we’ve seen the rewards from this. People are recognising our business. We’ve had builders contact us and acknowledge they’ve heard us on the radio. We can certainly see the benefits.”

www.96five.com

facebook.com/96fivetwitter.com/96five

PO Box 965, Milton QLD, 4064, AustraliaPh: (07) 3552 0965

Fax: (07) 3552 0988