“I’ve got one powerful thirst for this new family sized Poland Spring.”

“FORE!...FIVE!...SIX!”“Well, Jim. That’s a record. You hit six people with one swing.”

“We’re number 163 because we don’t try at all.”

“Then, there’s the $39.99 burger fromBurger God. It’s expensive, yeah, butI’ve been working on this thing for twoweeks now.”

“This bunyon removal ad makes me feel very excited…”

“We’re number 163 because we don’t try at all, but at least we’re doing it in a hot new convertible that gets 122 miles per gallon.”

“Built by King Tut.”

“Hell with the British coming. The I-phone’s coming! The I-phone’s coming!...maybe I can just call in the thing with the British. Who needs this racing horse crap.”

•Straight sell•Scientific•Testimonial•Slice of Life•Personality•Imagery•Dramatization•Humor•Combination

“I don’t go anywhere without my Shick Turbo 5 razor. It removes the stubble and leaves my skin feeling smooth.”

“Hmm…”

“Hmm…”

“Hmm…”

“Hmm…”

“Hmm…” “Hmm…what’s that bird doing on my head?”

“I hate the way the ink always comes off on my hands. It rubs off all the ink! Wow, look at this unwanted hair removal ad. Great headline – Hair Today, Gone Tomorrow. Very clever…”

A DIRECT HEADLINE

Q. What might be a goodindirect headline?

Note: Subheads are used to break up large blocks of copy and also give the reader a synopsis of the copy to follow.

Is this body copy, or just copying a body?

Body copy that says…“SPECIAL TWO DAY SALE ON ALL SHOES

AT NORDSTROMS!”

A brochure for the new Iphone

“I like ads with very little copy. I’m attention deficit, and I lose it if I have to read any polysyllabic words.”

“Where to put this photo of Paris Hilton and whipped cream?”

A layout for a product that’s become part of antiquity. Has anyone ever heard of a…book?

“My children, Theobald and Lydie, are discussing the newest Lindsay Lohan ad for the Patch…I think they like it…even though they think Lindsay’s a slut.”

The story of what happened to Dorothy after the Wizard of Oz ends. Unhappy with her life in Kansas, Dorothy returns to Oz and opens an ad agency, with the Tin Man as VP in charge of media, the Lion in charge of accounts payable, and the Scare Crow as account executive. Dorothy becomes Oz’s most influential woman.