ivan chválny, michal boška (mindshare – tým 5)
TRANSCRIPT
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Why do young people don't live healthly?
Comfort
Short-term orientationForce of habit
Not awarre of consequences
Rely on medical science Comfort
Short-term orientation
Rely on medical science
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Everebody wants to look good!
Insight
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Healthly lifestlyle!
Solution
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Goal
The path:
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Dont try to change people, they will not listen.
You have to let them to change their mindset alone.
Just show them the way..
Look better
Feel better
Mindset will sooner or later come alone
Belive
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People will never be willing to give up all unhealthy habbits. Lets find a golden mean.
Try to live healthly as much as you can, but do not fear to rewards your self from time to time.
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REWARD
Problem
100% health ≠ 100 % happy
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STRATEGY
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Health is a sexy reward
Digital teaser
Event
PR
WOM, Ambassadors
Digital
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Event
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Show people how they will look in 20 years, if they dont change their habbits.
Let people decide and reward them to support them in their decision.
Show them the way
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2016/2017
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Loono Ambassadors - Celebrities
Ambassadords – common
peoplePublic
CONTENT
Webpage Facebook profile Microsite with interactive technologies Competition with rewards Presence on various events for young people
WOM: Social networks
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Ambassadors Collaborators
• Jaromír Jágr• Jakub Bína• Petr Koukal• Agáta Prachařová• Dara Rollins
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#healthsexyreward