“What lies behind us and what lies before us are tiny matters compared to what lies within us.” ~ Oliver Wendell Holmes

Knowledge ManageMenT

tem, gently touching your senses. Left of the front desk is the spacious audi-torium, just before the relaxing student lounge. In the opposite hallway, is ITU’s huge basketball court.

At the end of the corridor, there are 6 racquetball courts lying in the back, waiting to transform sheer energies into physical action. The vibrancy you feel in the building, complemented with

We are pleased to bring you the sec-ond issue of the ITU Journal from our new home in San Jose. We hope that the ideas and opinions reflected in our articles and pieces will inspire and in-vite you to share your curiosity with the community we are committed to nurture.

On March 28, 2011, ITU officially transi-tioned from the old campus in Sunny-vale to its new home in San Jose. The move came about to accommodate ITU’s growing student body. Our new campus, across from the Adobe cam-pus, is located in the vicinity of world-renown museums, the MLK library, the Plaza of Caesar Chavez, and the San Pedro Square and First Street area, dot-ted with first-class restaurants.

HoMe is wHere THe HearT is…Once inside the building, you imme-diately find yourself in the inviting, well-lit lobby, with large monitors that display schedules and events. To either side of the lobby, pleasant hallways take you to large classrooms, each equipped with a 27” iMac connected to a state-of-the-art projector.

Through the hallways, you will hear music from an integrated sound sys-

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Hubert Chang, the ITU Journal Manager, B.A. in Business Admin-istrations/Entrepreneurship, CSU Fullerton. Computer/tech junkie, and free-spirit - his motivations are family, and a better future.

comfortable furniture and beautiful paint-ings is inspiring. We look forward to having further creativity and success elevate the spirit we feel to be associated with the edu-cational entity we cherish.

CongraTulaTions Class of 2011 guided iMagery

Three areas of interest have emerged from the research on Knowledge Man-agement (KM): the different types of knowledge that may benefit organiza-tions; tools that can be used to create, gather, and disseminate knowledge; and a framework for KM. However, more work is needed regarding a sys-tematic approach to implementing

The practice of Guided Imagery or Visualization is a process of guiding your thoughts to help relieve pain and stress. Researchers say that everyday 10,000 thoughts hit the human brain, half of them negative. Guided Imagery is a way of placing positive thoughts or images into your mind, to combat physical distress.

ITU’s New Home in San Jose

Volume 1, Issue 2, Spring 2011

Continued on Page 2 Continued on Page 6Continued on Page 3

ISSN 2161-8100

Consilience Sci-ence – as pioneered by ITU’s Executive & Academic Vice-President/CFO, Dr. Gerald A. Cory Jr. – is a new and excit-ing multi-disciplin-ary field providing a unifying bridge be-tween the physical and social sciences.

Based in evolution-ary neuroscience, Dual Motive Theory ex-plains that humans have two fundamental genetically based physiological motives wired into the human brain: self-interest and other interest. The interplay of these two motives produces an inherent conflict that drives all human behavior.

ITU’s Associate Executive VP, Mikel Duffy is also a student at ITU, ma-joring in Consilience Science. He heads many ITU’s operations such as processing administrative doc-uments and managing staff.

editor-in-Chief:Dr. Amal Mougharbel

Manager:Hubert Chang

editorial Board:Dr. Ahmad Reza ChekeniBarbara ArnoldussenPatricia Wiggin

Coordinator:Charitha Valluri

design & layout:Barbara GiniRoxanne Lee

Contributors:Dr. Frank J. AguileraDr. Ramesh KondaDr. Seema VaidMikel DuffyNidhindra MolathatiLanka Ksheera Sagar RaoLarry ReeceAhmad ShaarRushika SodhaClair Zhu

special Thanks:Srikar BodduLisa JiangSai RudraBapu Rao Srigadde

Continued From Page 1

KM. In addition, there is yet to emerge a set of agreed-up-on definitions for the terms used in KM. Depending on its availability to the public, knowledge could be classi-fied as either explicit or tacit. Explicit knowledge is gained through either experimenta-tion, experience, or research, and can be saved in docu-ments.

Tacit knowledge is based on intuition or personal experi-ence, has a personal quality, and is hard to articulate or convey. KM involves apply-ing the knowledge (action-able tasks) gained from data, information, and domain ex-pertise. KM has five stages: capturing, codifying, creat-ing, sharing, and applying the knowledge. Each stage has its own challenges that

would need to be met. In knowledge-sharing, for in-stance, utilizing the available resources is a challenge. To fa-cilitate the sharing of knowl-edge in a company, it would be helpful if the experts are listed in a searchable format, so that employees can search their colleagues by subject-matter expertise.

KM is being integrated in many corporations, due to its positive return on invest-ment. However, organiza-tions need a systematic, timely, and cost-effective approach. A successful and sustainable KM requires the application of a triad, com-posed of people, process, and technology.

KM experts differ in their opinions about the optimal proportions of each; never-theless, most seem to be in

agreement that the three factors are the main compo-nents of KM. Failure to ad-dress each of these factors in relation to the organization’s structure and needs might result in failure of the KM ini-tiative itself.

The following can be consid-ered as key areas for future research in KM: Developing a body of knowledge; devel-oping common definitions; developing a model for cap-turing, storing, and dissemi-nation of knowledge; and implementing KM in an orga-nization.

Knowledge Management

Gerald A. Cory Jr.: The Father of Dual Motive TheoryBy MiKel duffy, PHd CandidaTe

The views expressed in articles are those of the writers only and not of ITU or the ITU Journal. ITU Journal is not responsible for accuracy of informa-tion cited in the news and events. The Editorial Board reserves the right to edit submissions, with contributions capped at 400 words. Plagarized sub-missions will be discarded.

teAM

ITU faculty, Dr. Konda’s experience includes IT systems, database man-agement, data analysis and min-

ing, QA, and manufacturing processes. He’s a Fellow of the American Soci-ety for Quality (ASQ).

By raMesH Konda, PHd

Contact: newsletter@itu.edu

International Technological

University

http://itu.edu

355 W San Fernando StSan Jose, CA 95113

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Volume 1, Issue 2, Spring 2011

At the 2010 Performance Theater Foundation conference in Venice, Dr. Cory’s most recent publication – Consilience, Brains, and Markets: A New Theoretical Approach to Business and Economic Free Enterprise – was a central con-ceptual theme during this gathering of highly elite political, religious, and industrial leaders as the principal conference volume.

ITU’s support for work in this interdisciplinary research and dissemination initiative is seen by participants in Europe, Asia, and the US as an important contribution that encourages na-tions and groups to work together to address the many ongoing political and economic is-sues facing the shrinking global village.

Consilience, Brains and Markets Cover

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Graduation DayApril 16th 2011. The sun shined brightly and the breeze blew gently as the sound of laughter and conversation filled the air. The festive sounds came from the crowd of graduating students gathering to accept their degrees. The ceremonies started at 2:00 PM. There were approximately 150 proud and delightful Gradu-ates participating in this landmark event.

ITU’s spacious auditorium was full of bright faces and joyful blessings. Even Dr. Shu-Park Chan, ITU’s founder and President, flew in from Hong Kong to attend this remarkable ceremony.

Mikel Duffy, Associate Executive Vice-President, opened the event, and started by introducing Yau Gene Chan, the CEO of ITU, who in turn introduced Dr. Shu-Park Chan. Dr. Chan passed on an inspirational message encouraging graduates to use their degrees to aim for success.

Following Dr. Chan, Dr. Greg O’Brien, Dean of Advanced Grad-uate Studies & Research, gave a moving keynote speech encour-aging graduates to take pride in their accomplishments, to con-tinue to grow, and to care for their loved ones. He recounted the hardships that ITU’s international students faced in coming to the US, and their “rigorous academic pursuits”. He finished by encouraging the continual pursuit of success and family.

Next, Mr. Ahmad Shaar, Director of the Office of Institutional Research, gave the “Dealing for Healing” competition results. Sara Javid, Director of Admissions, who coordinated the event, introduced student speaker Clair Zhu, MBA. Clair gave a pas-sionate speech summarizing her story leading up to ITU, and how those experiences have led to “an open door of opportunity”.

2011 Graduation Committee

Memoirs of an ItU Graduate: My experience as a Master’s student at ITU was nothing short of a dream come true. A chance to expand my knowledge horizon, explore the modern culture, gain experience in & out of the classroom, and to top it all off -- a modern perspective. The full or part-time internships will forever be a big boost in my resume. It is here that I learned the art of delicately integrating my thirst for intellectual capabilities with aspects of professional excellence.

Also, ITU gave me a unique chance to specifically explore my passion for software engineering, and expand on the computer sci-ence foundation I built during my under-grad and past work experiences. Sometimes the challenges exceeded my imagination regarding studies and work, but they are all part of my memory and I will continue to cherish them all, forever.

ItU Cares for tsunami VictimsWinners of the first ITU Cares: “Dealing for Heal-ing” event were announced during the graduation cer-emonies. Yoshiaki Nagaya, Vice Consul of Japan, and Lea Crisp of the American Red Cross were invited to participate in recognizing the teams’ efforts.

1. Dr. Liz Qiaoyun Li: Golden Sponsor Award

2. V R 4 U: Competition Winners• Haritha Tata - Team Leader• Madhavi Kavuri• Saritha Eady• Dheeraj Kumar Kandada• Lakshmikranthi Javvadi

3. The Helping Hands: Outstanding Contribution• Masthan Rao Chimata - Team Leader• Kishore Reddy Battu• Sai Krishna Kanth Yenibilli• Lalith Vadapalli• Nikhatunissa Begum

ITU Journal’s 2011 Graduation Dedication

Yoshiaki Nagaya and Ahmad Shaar

After Clair concluded her speech, it was time for the conferring of the degrees. Faculty members, Dr. Liz Li, Dean of Faculty, and ITU’s department chairs, Dr. Amal Mougharbel (Business Administration), Dr. Cornel Po-korny (Computer Science), and Dr. May Huang (Electri-cal Engineering), stood proudly upon the stage, and called for graduates to walk up and receive their degrees. The commencement lasted for 2 hours in a harmonious and cheerful atmosphere. Afterwards there was a big party held in the brand-new student lounge. The combination of Chinese food, Indian food and a special graduation cake added a special flavor to this memorable moment.

~ Lanka Ksheera Sagar Rao

Volume 1, Issue 2, Spring 2011

Did You Know?

New Centers:offiCe of insTiTuTional researCH launCHesIn Spring 2011, the Office of Institutional Research (OIR) was launched. It will gather data for program assessment, strategic planning and decision-making. The OIR will also report statistical data about ITU to the public and external directories, including reports for the Inte-grated Postsecondary Education Data System (IPEDS).

It also reports statistical data about ITU to public and external direc-tories. The OIR will analyze student learning outcomes to help de-termine academic direction and improve ITU’s Educational Manage-ment System (EMS) and operations.

Business researCH and develoPMenT CenTerThe Department of Business Administration established a Business Research & Development Center (BRDC). The BRDC provides oppor-tunities for diplomas, certificates and awards by offering lectures, seminars, conferences, and workshops.

There will be two divisions within the BRDC: the Division of Econom-ics & Business Analysis (DEBA) and the Division of Professional De-velopment (DPD). The DEBA will collect data on the business and fi-nancial markets, and perform innovative research and analysis. The DPD will enrich academic and professional development research and practices.

announCing THe new Journal CluBThe Journal Club has been established to nurture intellectual curios-ity and innovation through:

Talks, lectures, and panel presentations by scholars, innovators, and entrepreneurs; discussions on articles or media, and nonpartisan dis-cussions involving socio-political issues; and interpretive events in-volving works of art; talent shows; and readings of literary forms.

The inaugural presentation, to be held on Monday, May 23 will be on The Education of the Whole-Human.

ITU faculty, Dr. Aguilera is a Senior Engineer - Aero Space Tech-nologist at NASA. Special Assistant in the Flight Vehicle Research & Technology Division, he is also an FAA licensed private pilot.

In March 2011, Dr. Frank Aguilera lectured at San Francisco State University’s Department of Public Administration. His topic was National Aeronautics and Space Administration (NASA) as an organization. He talked about its organizational structure, culture of hierarchy and authority patterns, and Leadership Model consisting of 5 roles:

• Executive• Manager• 1st Line Supervisor• Team Leader• Influence Leader

He concluded by discussing a cultural survey and how issues are addressed by management.

ItU Faculty Guest Lectures at SFSU

New Programs:ProJeCT ManageMenTITU will offer a Master’s in Project Management (MPM) degree which combines project management and general business courses, fea-turing advanced project management techniques. The MPM pro-gram is tailored toward students who want to become professional project managers using Microsoft Project.

enTrePreneursHiP PrograMThe Entrepreneurship Program will start Fall 2011 with a focus on building skills for leadership and operation management. Program content includes special emphasis on how entrepreneurs function compared to managers or team members, career development, and how to lead projects or establish a new business.

Dr. Amal Mougharbel, SAP University Alliance Pro-gram Faculty Coordinator, attended the SAP Con-gress on March 10-12, 2011. Keynotes from top companies such as IBM and Sustainability Solutions presented topics on how to build a smarter planet, how to help the world run better and how to link business to education.

The Congress offered workshops sessions on Global Bike, ERP Simulation, Business Intelligence and SAP Business By Design. The workshops offered practical training with some of the most recent curriculum.

SAP Congress

iTu & saP sTudenT reCogniTion awardITU, a member of the SAP University Alliance, is of-fering a joint award with SAP, to students who have completed a minimum of 3 approved SAP courses. Q: What is the Student Recognition Award?a: The award acknowledges that the student has successfully completed the program of study sup-ported by the SAP Business Suite offered by ITU.Q: How does this affect you as a student?a: When applying for internships in the SAP field, this award could make you stand out from your peers.Q: Why is it a minimum of 3 courses?a: Completion of only one or two SAP courses is not sufficient to give students the well-rounded experi-ence that is required by SAP standards.

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Volume 1, Issue 2, Spring 2011

The last decade has seen many corporate scandals in the United States, primarily due to the lack of ethical behavior by executives. Enron, WorldCom, AOL Time Warner and Adelphia, to name a few, are all examples of professionally-managed companies that systematically engaged in fraudulent activities.

The fallout from these scandals was di-sastrous for many people who lost their jobs and life savings. Then came the fi-nancial crisis, one of the worst the US has ever experienced. The real estate market crashed, resulting in unprecedented foreclosures. Many US banks did not survive, due to “sub-prime” loans given to unqualified individuals. This financial crisis was also brought on by reckless lending practices by banks and the cre-ation of new very high-risk financial in-struments.

Considering the recent instances of un-ethical practices in corporate America, it is extremely important for business students, and students from other disci-plines, to understand and appreciate the

importance of ethical behavior. Since I am a Professor in Business, I emphasize the importance of ethical behavior as a part of the curriculum I teach. The first lecture in one of my Finance Courses asks students whether the goal of a cor-poration should be “profit maximization” or “wealth maximization”?

Most students lean towards the profit maximization answer, since they believe that this should be the underlying objec-tive of a profit driven entity. However, I explain that a profit-maximization goal is short sighted. Wealth maximization, on the other hand, is a broader, long-term objective for maximizing of the worth of the company through ethical practices. This type of corporate objective consid-ers the long-term impact of every deci-sion in building a strong and stable com-pany and is reflected in its share price.

Ethical behavior goes beyond just adher-ing to laws and regulations, but includes the moral and social responsibility of business practices and decision-making. While deliberately falsifying information would be illegal, withholding some criti-cal information would be unethical. Ethi-

cal behavior incorporates using one’s moral judgment in making any decision, whether it relates to customers, employ-ees, competitors, investors or vendors.

Students need to be aware that reveal-ing even minor clues to an outside party about company-confidential informa-tion is considered “insider trading”. Any decision that affects the quality of the product or service adversely would be regarded as unethical.

My vision for the future is to see an ethi-cal corporate America, where past finan-cial scandals we have seen are just that--a thing of the past. I encourage students to understand and subscribe to ethical decision-making, be true global citizens and maintain ethical standards in busi-ness, wherever they live.

Dr. Seema Vaid, ITU facul-ty since 2009, has teach-ing experience spanning three countries. Her em-phases: Finance, Account-ing, Organizational Be-havior, and E-business.

The ink-and-wash technique of painting has been around for cen-turies originating in China. This ancient form of creativity has been said to improve the artist’s focus, and increase overall tranquility. Dr. Shu-Park Chan’s paintings often depict grand landscapes filled with earthen colors as exemplified in this painting of a mountain range in, presumably, China.

At the mountain’s base, there is also a solitary cabin or shack hidden within the forest surrounded by a picket fence. This painting is inani-mate, yet alive at the same time; one can almost smell the sharp scent of slow-flowing rivers and pine-trees accentuating the atmosphere, and feel the rocky texture of the mountainside.

Asians often regard self-mastery to be one of the greatest accomplish-ments in life. The ink and wash technique is a challenge and requires deep focus, because no mark can be erased. Practitioners exercise their hand-to-brush coordination by using the brushes, generally horsehair tipped brushes, to write pages of Chinese calligraphy.

Dr. Chan’s paintings and collaborative pieces are a great example of demonstrated focus and creativity, but this ability is a result of pa-tience and dedication. Hopefully, you have already found your outlet. If not, do a little research, and explore painting today!

ethics in the WorkplaceBy seeMa vaid, PHd

Art of Dr. Shu-Park Chan

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Volume 1, Issue 2, Spring 2011

A painting of a mountain range with a cabin and lake at the base.

Rushika Sodha recently received an Intern Pharmacist License from the state of California and in the Spring of 2011 completed her MS in Health-

care Management at ITU.

Continued From Page 1

Start the Visualization process by sitting in a comfortable setting. Close your eyes and breathe deeply. Imagine some-thing soothing such as a blue sky, or a deep-blue ocean.

Direct your mind toward what concerns you, for example, a headache. Imagine oxygen flowing through the blood ves-sels of your brain, accompanied by a fresh or soothing scent. Continue for at least 15 minutes. For chronic conditions, practice for 30 minutes, twice a day, until you see results. You should feel relief after every session-- which motivates you to practice again.

Once finished, open your eyes and become aware of your surroundings. Smile and go on with your beautiful day. Guided Imagery helps release neurotransmitters that lower blood pressure, relieve pain, and boost immunity.

The first day I saw ITU, I knew that this place, where I would study for the next few years, would become an important part of my life.

I received an e-mail invitation to the Fresher’s Party, March 10th, 2011. This is where freshers get to know the seniors. I couldn’t wait: new friends, better life, and relationships that would hold memories forever of life at ITU.

The party started with dinner that included vegetarian and non-vegetarian Indian Cuisine. When you saw the food, you wanted to lay your hands on it. I ignored the veggies and went straight to the Tandoori Chicken, Chili Chicken and Chicken Biryani. For non-vegetarians it was a blast!

Hosts Ravali and Amer announced the “Mr. and Miss Rose” game where guys and girls gave each other roses. The guy and girl that received the most roses were declared winners. “Mr. Rose” was Suketh and “Miss Rose” was Hayat. There were some awesome dance performances, a fashion show, and the announcement of “Mr. and Miss Fresher”. I competed in a soda-drinking competition, but Rupesh won. Afterwards, we danced to a DJ spinning some of the best songs - ever!

Nidhindra Molathati is an Alumnus of the Hyder-abad Public School, Begumpet. He is an MBA [Fi-nance] Student at ITU and likes photography. He is a freelance writer. Some of his articles have been published in the “Deccan Chronicle”, a regional newspaper in India.

Join THe disCussion:Please send your questions, com-ments, suggestions or submissions to newsletter@itu.edu.

Fresher’s Party Spring 2011By nidHindra MolaTHaTi

TO FIND OUT MORE ABOUT ITU, VISIT www.iTu.edu.

On April 6th, Dr. Frank Aguilera hosted Mr. Larry Reece, a LEAN/Six Sigma - Green Belt and CIT-Lead Office of Opera-tional Excellence in United Airlines, in the Quality Manage-ment course. Mr. Reece presented commonalities and dif-ferences between the Lean and Six Sigma processes, and how both were successfully implemented at United Airlines.

Larry W. Reece has over 25 years with United Air-lines in the Maintenance division. He spent the last 6 years working in LEAN/Six Sigma method-ologies. He is LEAN bronze certified by the So-ciety of Manufacturing Engineers, and a United Airlines - LEAN/Six Sigma - Green belt.

ItU’s First Business Plan Competition

Participants in Business Plan Competition

On April 3, 2011, ITU hosted its First Annual Business Plan Competition. Judges were: entrepreneur Karen Tosoni (3DEx-change), serial entrepreneur Donald Vincent Sprankle, intel-lectual property specialist Karen Metz, and attorney Ben Mar-tin. Winners were:

1st: Rustam Nurmedov (Global Impex Consulting)2nd: Chandra Shekar Kedarisetty (Campusfeed)3rd: Sindhu Mansapally (The Little Crest)Honorable Mention:- Barbara Arnoldussen and Sunil Srivastava (American Educa-tion Transition 360)- Vithal Kulkarni (C-nerj)- Harika Nimmakuri (Mirror Advertising)

Guided ImageryBy rusHiKa sodHa

LeAN/Six Sigma Guest Speaker: Larry Reece

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Volume 1, Issue 2, Spring 2011

Please remember to recycle!