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The potency of IT can never be over stated. Compelling evidence is pervasive both internationally as well as in India. Numerous studies have shown that a 1% increase in IT penetration results in a more than proportionate increase in GDP. Beyond this, the increase in

GDP has a direct and positive impact on employment and is estimated to gen-erate approximately 1.5 mn new opportunities. This perspective does make it an urgent need for the Government of India to treat IT penetration on a mission mode basis.

It is true that in some spheres of activities, the government has indeed ushered in the use of IT: A range of e-governance initiatives have seen many of the citizen-related services benefit and in a sense revolutionized the delivery of these services to the ordinary citizen. Land records, birth and death certificates, RTO licenses, ticketing, issuance of passports, and criminal records are but some of them that have brought in a lot of ease to the common person. And the industry too has worked closely with numerous government agencies in enabling these.

In the drive to make IT more integral to all walks of life, enabling policies are necessary. And simplicity and consistency are necessary adjuncts. So now, how do they measure up at the ground level? It is a sad commentary that day-to-day operations are mired in a range of illogical procedures and interpretations. Let us go through some instances which illustrate these.

Illogical Procedure 1: MRP Abatement Based Duty Determination In early 2008, the Government of India, vide Central Excise Notification 5/2008 dated January 24, 2008, changed the method of levying excise/CVD

In order to increase the overall penetration of IT, the government needs to weed out a range of illogical procedures and interpretations to make life easier for hardware manufacturers

It’s Time for a 2nd Freedom

DATAQUEST | A CyberMedia Publication visit www.dqindia.com May 31, 2012 | 31

based on an abatement on the MRP. At the time of this change, it was assured that it would be ‘revenue neutral’ and that it would not lead to any increase in costs. Sadly, this has been vitiated since the abatement provided is just 20%. And the na-ture of the industry makes applica-tion of MRP quite self-defeating.

The supply chain for the PC industry is concentrated in the far East (mostly China and Taiwan). Almost all Original Design Manu-facturers (ODMs) are in this region; and almost all PC brands source their products from one or more of these leading ODMs. Given the huge volumes of manufacturing there are strict disciplines of forecast and lead times. Typically, the industry follows a 13-week forecast.

The IT hardware industry is ex-tremely price competitive and so the usual industry practice is to operate with very low overheads—thus often sea freight is preferred. Hence the lead times for forecasted materials can be anywhere between 6 to 8 weeks to account for the sea-sailing from the far East to India (Chennai port). Since the duty levied is on MRP, there is a lot of sensitivity to fix the MRP level as close to reality as possible. But the real challenge here is that the MRP label gets affixed from the overseas factories as part of the manufacturing process.

Thus, about 20 weeks before the goods reach India (forecast + ship-ping lead times), the actual figure of MRP needs to be declared and

integrated into the manufacturing process. Being extremely dynamic in nature, the IT industry faces its own challenges on price variations—the sudden calamity of HDDs last year is a case in point where the price for this item more than doubled. Beyond that on account of the long time between MRP declaration and actual receipt of goods in India, there are other external factors which vary—forex rate and duty levels being primary contributors (the US $ has appreciated from a `45 to `51+ within 3 months last year; and now the duty rates have gone up from 10 to 12% as per the recommendations in this year’s budget).

This leads to a major variation in the correct MRP level—often it leads to the vendor having to affix a new MRP label at a higher level, hold the goods, pay the differential duty to the government and then clear the same for sales. For an industry as time sensitive as the PC industry, the cumbersome process detailed above leads to huge uncertainties and delays in the sales cycles.

The current level of abatement provided for is a meager 20%. Since MRP is required to cover all conceivable levies in the land, a minimum of 10.5% goes away just to accommodate the levies (VAT=5%; Octroi=5.5%). If indeed the MRP based levying of duty is done, with the attendant promise of ‘revenue neutrality’ then in effect it means the

vendor and its partners are left with just 9.5% for account for all costs in distribution, marketing, sales, and after sales support of the product through the complete supply chain.

For sure, the costs are more—at a minimum this figure (9.5%) has to be about 30% to account and adequate-ly account for various overheads. (Vendor 10%~12%; Distributor 6%~7%; Retailer 8%~10%). The argument above should clarify on the abatement figure to be at least 40% (10.5% for all levies and 30% for the vendors and its partners). As a reference point—for peer products in the consumer durable space like refrigerators, washing machines, and telephones the abatement is indeed 35%. And these products do not face the complexities of supply chain experienced by the PC industry.

Illogical Procedure 2: Import of Refurbished Spares for Warranty Support Another area of procedural night-mare is that of the process adopted for importing refurbished spares for warranty support. The practice of using repaired sub-assemblies in warranty administration is standard both from being environment friend-ly as well as being cost effective. To avoid India becoming a dumping ground the government has rightly insisted on a license for importing such refurbished spares. Vendors are expected to justify the quantum of such requirements based on their scale of business.

Not often is full credence given to the quantum applied for. Be that as it may, the procedure requires that the licenses are granted after a meeting involving 3 ministries/departments (director general of foreign trade, ministry of environment and forests & department of IT). This meeting is scheduled to be monthly. Yet there are instances of the meeting getting post-poned—often quite indefinitely—due to absence of the full quorum. There

Studies have shown that a 1% increase in IT penetration results in a more than proportionate increase in GDP

government

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S RAJENDRAN The author is chief marketing officer,

Acer India maildqindia@cybermedia.co.in

are instances of some license reviews pending for over 6 months.

This has led to hardships for vendors in fulfilling their warranty obligations. Due to delays in getting the requisite spares, often this has also led to customers seeking legal help and redressal from the con-sumer forums. For want of appropri-ate spares to support the warranty cases, the vendors are compelled to take back the unit and either replace the same with a new one and/or pay compensation. All for no attributable fault of the vendors.

Illogical Procedure 3: Data Projectors—Classification Issues at Customs In today’s visual, multimedia world, a data projector is an integral part of any organizational set-up. However the industry today is facing difficul-ties at the customs on the clas-sification of data projectors which are primarily used along with an automatic data processing system. Data projectors which are princi-pally used with ADP machines are exempted from basic customs duty vide Notification No 24/2005-Cus dated 1.3.2005 as amended by Notification No 132/2006-Cus dated 29.12.2006. In spite of this being settled legally and unambiguously, customs authorities continue to interpret it wrongly thus penalizing the industry unjustifiably.

The classification adopted by the custom officers for these projec-tors has resulted in frustrating ITA’s

objectives of simplifying things; and importantly it breaches the govern-ment’s intent in spirit and words to abide by the WTO provisions.

What role can IT play and deliver in creating a positive impact for the masses?

Usage of IT brings about clear, tangible benefits on many counts. Key amongst them are transparency, efficiency, and employability.

n Transparency—A simple exam-ple where corruption has been rooted out is that of railway ticketing. In the 80s many of us can relate to the unpro-ductive time one used to spend in long queues for booking tickets; and pay money to the touts. Abolition of corrup-tion could be accelerated by adopting IT in numerous citizens facing services rendered by the government.

n Efficiency—The turnaround times of numerous processes and activities can be improved manifold. Issuance of passports is a telling ex-ample where from the erstwhile ‘few months’ to ‘few weeks’.

n Employability—The IT quotient increase in some states like those of Tamil Nadu, Andhra Pradesh, and Karnataka are tes-timony to the power of improving employability. The spread of ITES to the interiors of the states in pockets like Coimbatore, Mysore, Vizag has brought in gainful employment for students from educational institu-tions in the immediate neighborhood.

Just about 2 decades back both China and India were comparable in terms of IT penetration. The former

has pulled ahead and on an average has 6 to 7 times the PC ship-ments of India every quarter. The surge in its economy is quite patent. It may not be wrong to conclude that the increasing penetra-tion of IT is what has pummeled the growth in China to such soaring

heights of sustainable double-digit GDP figures for many years now.

Can India do it? Yes, the popula-tion is primed with improvement in awareness and income levels, the industry is ready with increasingly cost-effective solutions and an ever spreading network of affordable and reliable connectivity.

The government has an impor-tant role to play. It needs to promote the ‘adoption of IT’ as an action item with mission-critical prior-ity. Some elements of this could include the pan-India publicity for expounding the benefits of IT use (literacy, education, transparency, productivity, employability). There is also an urgent need to accelerate the automation of numerous govt-citizen services interface. Presently, the spectrum of such services is vast and only some forward looking states have taken initiatives. Get-ting it done across the country, will definitely improve efficiency, bring in transparency, and boost the produc-tivity quotient for India.

The willpower and gumption to usher in a friendly working ambi-ence and provide opportunities for IT to thrive and grow is the missing link currently. It is critical for the government to quickly recognize this and create rational policies so that the masses at large are ben-efited through technology. n