it's the end of the world as we know it (and i feel fine) by ben garney of pushbutton labs
DESCRIPTION
Ben Garney explains why all of the media hype doesn't matter at the end of the day for Flash game developers, and how to future-proof your career.TRANSCRIPT
It’s The End Of The WorldAs We Know It, And I Feel Fine.By Ben Garney
For latest slides & more info, visit http://bengarney.com/
Saturday, March 3, 2012
Introduction
• Who am I?
• What’s going on?
• Where are we going?
Saturday, March 3, 2012
Hill Valley, 1955
Saturday, March 3, 2012
GarageGames, 2006
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Saturday, March 3, 2012
Recent Events
• Adobe drops Flash in mobile browsers.
• Financial analyst call in January.
• Open sourcing Flex.
• Flash Player Roadmap last month.
Saturday, March 3, 2012
Flash in the Market
• Flash has a great position.
• But right behind it...
• Corona, Moai, Unity
• Scaleform, Iggy, In-house tech.
• HTML5, Emscripten, Swiffy, Gordon
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Erosion
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The Flash Tripod
• Tools - Flash Builder, Flash Pro
• Runtime - Player, AIR
• Platform - SWF, AVM+, APIs
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Declining Assets
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“Declining” Outcomes
• Led to GG sale to IAC for ~$50M...
• Left and started PushButton Labs...
• Torque survived shutdown, still selling!
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“Declining Asset”is a label to help make decisions.
Not business reality.
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Back to Adobe...
• Writing on the wall.
• Long term winner: HTML5
• But Flash still lives....
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CommunitySaturday, March 3, 2012
Tech Communities
• Look out for the vocal minority.
• The people you hear from are emotionally invested.
• Users have a limited perspective.
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Reaction
• End of the world!
• Flash is dead!
• Wait, are we talking about our ex-girlfriend, or software?
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Reports Of My Death...
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Adobe’s Outs
• Replace Player with HTML5.
• Leverage tools to target JS.
• And the subtle play...
Saturday, March 3, 2012
Adobe’s Outs
• HTML5 is the future.
• Open standard.
• Public opinion supports it!
• Wide deployment.
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Adobe’s Outs
• HTML5 is the future?
• Vendor friction.
• Mixed priorities.
• JS is not great for large apps.
Saturday, March 3, 2012
Adobe’s Outs
• Take advantage of HTML5 boom.
• Take Flash off the agenda...
• And let it fly under the radar.
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Flash Outcomes
• Could die quietly...
• Could maximize revenue in mid-term...
• Could allow a renaissance.
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Future Proofing
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Build it,and they will come.
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Diversify.
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Platforms Die.
Saturday, March 3, 2012
(And I Feel Fine.)
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Conclusion
Saturday, March 3, 2012
Conclusion
• Flash is a “declining asset”...
• (Whatever that means.)
• Leverage Flash as long as you can!
• Your skillsets are not...
• Future proof yourself.
Saturday, March 3, 2012
Conclusion
• Thanks for coming!
• http://bengarney.com
• @bengarney
• Questions?
Saturday, March 3, 2012